Elite Agent: The magazine and news source for the real estate industry

Catherine Nikas-BoulosNovember 13, 2024

Million-dollar suburbs with potential for growth

Propertybuyer and Hotspotting reveal Australia’s next million-dollar suburbs, spotlighting top areas with prime potential for long-term capital growth.

News RoomPartner ContentNovember 12, 2024

End of year insurance check: Are you ready for 2025?

As the year comes to a close, you're probably looking forward to some well-deserved time off over the holiday period.

Staff WriterPartner ContentNovember 12, 2024

How I Sold It: Digital marketing brings buyers to Coronis’ Caboolture listing

It’s not too long ago that buyers would hike to their local real estate agency on a weekend to look at the properties for sale in the window.

Claudio EncinaNovember 12, 2024

Stand out in a sea of sameness

In a crowded market full of agents and brands, standing out isn’t just nice — it’s essential.

Caroline BolderstonNovember 8, 2024

They need to know you to choose you

Your must-do marketing channels for clients to get to know you: social media, emails, SMS, and yes, letterbox drops.

Catherine Nikas-BoulosNovember 7, 2024

Million Dollar Listing New York’s Kirsten Jordan shares her secrets for real estate success

Kirsten Jordan, the luxury real estate powerhouse on Million Dollar Listing New York, has carved a path in one of the world’s most competitive markets. Here's her advice to fellow agents.

Sharon Fox-SlaterPartner ContentNovember 6, 2024

What agents need to know about managing short-term rentals

When some agents think about short-term rental accommodation, they see all the extra work associated with high-volume guest turnover. Others see opportunity.

Samantha McLeanNovember 5, 2024

Key opportunities for agents as buyer behaviour shifts: REA survey

The great Australian dream of home ownership is alive ... but it's evolving.

Catherine Nikas-BoulosNovember 4, 2024

RBA Rate cut unlikely as market adapts: insights from industry leaders

As the Reserve Bank of Australia (RBA) is currently meeting to discuss monetary policy, expectations for an immediate interest rate cut remain low.

News RoomPartner ContentNovember 1, 2024

Agents seeing uplift in views and enquiries with Domain’s AI targeted socialmedia property listings

Agents taking advantage of Domain’s recently introduced Audience Boost feature are seeing a 23% uptick in listing views on average.

Alison HatchNovember 1, 2024

First timers vs seasoned tenants

Young people make up a significant portion of the rental market in Australia, but are they being treated fairly?

News RoomNovember 1, 2024

Evan Yousif and Con Pedis launch Harcourts Roxburgh Park

Two experienced agents team up with marketing expert to open new Harcourts office in Melbourne's north.

Staff WriterPartner ContentOctober 31, 2024

How I Sold It: renovations and digital marketing equal winning formula

When Candice Cattell listed the penthouse on Sydney's Northern Beaches she knew she had a gem on her hands - she just had to convince buyers of the same.

Catherine Nikas-BoulosOctober 31, 2024

Japan’s abandoned homes spark viral trend yet pose investment risks

As Japan faces a growing number of abandoned homes, known as akiyas, content creators are finding viral fame by buying and renovating these cheap properties.

Partner ContentOctober 31, 2024

Should you ramp up your lead generation campaign during school holidays and Christmas?

One of the most debated topics among real estate professionals is whether to increase marketing efforts during school holidays and the Christmas season.

Catherine Nikas-BoulosOctober 31, 2024

What is the Great Aussie Dream now?

The “Great Australian Dream” has changed. Once dominated by the ambition to own a home, today’s ideal centres on leading a life free from financial pressure and a focus on well-being.

Michael LicenblatOctober 30, 2024

What’s your sales mode?

Which salesperson are you: The Beggar, The Persuader, The Befriender or The Selector?

Catherine Nikas-BoulosOctober 29, 2024

Why agents need to ramp up their social media game

Industry experts Steve Carroll and Melanie Hoole explain why authenticity, strategic content, and paid advertising are game-changers in real estate marketing

News RoomPromoted ContentOctober 28, 2024

AI and ChatGPT is transforming the buyer’s agency sector

AI is making waves across various sectors, and the buyer's agency property industry is no exception.

Samantha McLeanOctober 28, 2024

3 tips for mastering client engagement using Generative AI Tools

Discover how real estate agents can enhance client engagement and boost sales using AI tools like Crystal Knows and DISC profiling techniques. Learn effective sales strategies tailored to different buyer personas, plus tips on automating responses and analyzing client feedback

Rowan CrosbyPartner ContentOctober 25, 2024

FLK It Over gets NSW agents VOI compliant

FLK It Over, a digital platform is revolutionising how real estate professionals manage their agreements.

Andy ReidOctober 25, 2024

Do ‘nice agents’ finish last?

Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents" often fall into the trap of appeasement.

Staff WriterPartner ContentOctober 24, 2024

How I sold it: from contract collapse to digital win

Julie Hodgson has had some tough sales in her real estate career, but perhaps none more so than 6 Blackbourn St, Granville.

Catherine Nikas-BoulosOctober 24, 2024

From commission houses to Melbourne’s best-selling agent under 30

From growing up in a commission home to being named in the Herald Sun’s Best-Selling Agents Under 30 list, Ozan Kanbur has come full circle.

Bianca DenhamOctober 24, 2024

Jessica Cao’s auction success

Ray White Head of Performance and Recognition Bianca Denham recently sat down with Chairman’s Elite agent Jessica Cao from Ray White Upper North Shore, Sydney to talk about the secrets of her success.

News RoomOctober 23, 2024

Australia faces record low housing affordability, new report reveals

Australia is experiencing its worst housing affordability crisis on record, according to the PropTrack Housing Affordability Report for 2023-24.

Shane KemptonOctober 23, 2024

The 10 habits of highly confident real estate agents

Confidence is a game-changer in real estate, both for our personal success and for how clients perceive us.

News RoomOctober 22, 2024

Dutton’s $5 billion plan to solve housing crisis

Opposition Leader Peter Dutton has announced a $5 billion Housing Infrastructure Program, aiming to fast-track the construction of up to 500,000 new homes if the Coalition wins the next federal election.

Sharon Fox-SlaterOctober 22, 2024

The risks of going ‘off script’ with landlords

As an agent, you already work within a heavily regulated industry, and it is no different when you are delving into the realm of insurance – it too is underpinned by strict rules.

Catherine Nikas-BoulosOctober 22, 2024

New survey reveals politics play a key role in where Americans choose to live

As political landscapes shape more than just elections, a new US survey reveals that nearly one in four Americans now factor politics into their decisions on where to live.