EA19
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BEST PRACTICE
5 steps to long-term business growth
If you want to build a better property management business – one that is successful in the future – you must plant some of the seeds today and be prepared to play the long game. Jo-Anne Oliveri has five simple strategies where consistency will grow the size and value of your business in the future. 1. SURROUND YOURSELF WITH THE…
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EPM
Personal Safety: It’s OK to walk away
WHEN IT COMES to managing teams in property management, one of the most vital aspects is remembering to keep them safe both in the office and on the road. Heidi Walkinshaw suggests six ways to minimise the inevitable risks. As I prepare training programs and consult with teams, one topic that is regularly raised is that of the safety of…
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Elite Agent
Ask the Coach – Claudio Encina: Conversion Rates
With our Transform Masters program concluded, we revisit some of the great questions the participants had for head coach Claudio Encina. Q. What is considered a good conversion rate from appraisals to listings? And what are the three best things to focus on? – Ashleigh Goodchild, Soco Realty Awesome question! Generating leads is easy, but all the money is made…
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Elite Agent
Time to Rise and Shine: Jet Xavier
The old ‘hustle and grind’ message perpetuated through current social media platforms and those driven to succeed at all costs seems to be failing people. It is only working for those willing to risk almost everything – from health, family and relationships to retention of staff, good culture and leadership, and much more – to get to the top. The…
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Elite Agent
Update Before You Innovate: Kylie Davis
People now spend nearly an hour a day on Facebook and social media, scrolling through posts and chatting on Messenger. This figure is up from 20 minutes a day back in 2015 and is a number Facebook is intent on increasing further. Kylie Davis therefore asks the question: Why do agents still invest so much time and money in outdated…
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EPM: BD & Growth
Documents and Details: Debbie Palmer
Selling a rent roll can happen for a number of reasons, and can be due to unforeseen circumstances that take people by surprise. When this happens, tidying things up – if they have not been looked after – is often not a quick process. Not only that, for a potential buyer who is in a position to choose, viewing your…
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Elite Agent
A New Way of Working: Alison McGavin
Talented but tricky? The generation known as ‘millennials’ have a lot to offer if they find meaning and value in their work. Alison McGavin from Real+ shares some tips for ensuring you can engage and retain your top young talent. The millennial portion of your office, already likely to make up a substantial percentage which will just get larger as…
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Brand Editorial
Sharon Fox-Slater: How Risky Is Your Business?
Cyber risks, public liability, management liability, strata and Director’s and Officers’ cover are just some of the insurances that any real estate business should likely be carrying, along with other covers like employment practices, motor vehicle cover, business travel insurance and workers’ compensation. Many agents have found, with increased risk around them, it really pays to talk to an experienced…
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EPM: Technology & Social
How Self-Driving Cars Will Change Property Management
I’ve just taken off from Sydney on the way to see our teams in Melbourne. Aeroplane time is always good to get through a backlog or just have some clear headspace. It’s an overcast, windy day in Sydney and take-off is bumpy as we pass through a layer of cloud. I reflect on our own journey from client-server business systems…
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CUSTOMER SERVICE
Consistently Inconsistent: Mark McLeod
I like to compare real estate to golf, as the ball itself remains motionless on impact. You would think that it would make it easier, but no. As technology comes more into play, sometimes getting back to the raw essence of how this industry operates in its purest and simplest form can help an agent perform. The one thing that…
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TECH + SOCIAL
The New Web: Anton Babkov
UNDER THE LEADERSHIP OF ANTON BABKOV Siteloft provide website infrastructure for over 500 agencies around Australia. And their research has found that more people visit your site to find out about you, than to find out about your listings. On paper, it makes sense: turn your website into a mini portal and promote current listings to generate more enquiries. But…
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EPM: Leadership
The Magic of Numbers: Fiona Blayney
Abracadabra alakazam! Now you see it, now you don’t. Watch me pull a rabbit out of my hat! The magic of the magician was embedded into our minds as young children. More recently, I was reminded of this as B1 and B2 (our favourite Bananas in Pyjamas) turned professional magicians and made a friend disappear from their magical box. Just…
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TECH + SOCIAL
Rethinking Video in the Social Media Age
If you’re not already convinced that social video is where you need to be, consider this: Eight in 10 Australians are now on social media 81 per cent of them prefer to access social media on a mobile device Video accounts for more than half of all mobile traffic See a pattern here? With that in mind, here are five…
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EPM: Productivity
CVS2BVS: A New Operating System for Your Brain
Nobody likes being ‘wrong’ due to the negative feelings we tend to associate with it. But doesn’t need to be that way – if only your brain could see things differently and move you toward a more positive scenario – would it make you more productive? Do you remember the sting of embarrassment, shame, or anger the day you were…
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TECH + SOCIAL
Talking Technology with John McGrath
What are the tech tools agents will need in the future? For prospecting and listing, a solid CRM database system which categorises customers to allow you to send only relevant messaging to each client will be important. Curation of messaging will become more and more significant as people get bombarded with information. The next big thing will be predictive algorithms…
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EPM: Customer Service
Great Expectations
Technology can help you to create the best possible experience for your clients. Here are a few questions to ask yourself when deciding on the right technology to elevate the client experience and effectively position your business for the future. 1. DOES IT MAKE INFORMATION ACCESSIBLE? You don’t need to control every bit of information that flows to your clients.…
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BEST PRACTICE
Casual business or business casual?
WE LIVE IN A WORLD that is now more relaxed than it used to be about the way we conduct ourselves in business and at work. But even though we behave less formally in these environments, how we present ourselves for an interview, or when negotiating a management, is critically important. Sandra Larkin explains. YOUR CLIENTS ARE judging you in…
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TECH + SOCIAL
10 Productivity Apps Leading Agents Use Every Day
New generation agents are mobile agents. With fewer physical hours in the office, collaboration with their colleagues is still critical to success – as is their desire to nurture more relationships with prospective clients. You might be wondering: how do these uber-agents keep all their plates spinning? How can they be fast, accurate, connected and productive whilst being outside of…
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EPM
Growth: Just a Phone Call Away
The future growth of your rent roll is a simple phone call away – but just picking up the phone and ‘chatting’ is not going to do it, as Tara Bradbury explains. The old saying ‘time is money’ is very true when you are working at keeping the relationship strong with your client. If you don’t follow up at least…
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LEADERSHIP
The Age of Influence
Influence (n): the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself. Trust (n): firm belief in the reliability, truth, or ability of someone or something. Put these two terms together, influence and trust, and according to Julie Masters you create the most powerful tool possible to market either yourself or…
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TECH + SOCIAL
Rethinking Your Systems: Josh Phegan
The challenge with technology in our industry is that we’re not playing a big enough game. It’s our strategy that’s wrong, not the technology itself. In recent years we’ve been longing for a piece of tech that does it all, a magical database that lets property management and sales play together. Instead, what we’ve developed to date are silos of…
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EPM: Productivity
Are the riches in the niches?
Our industry’s past was all about the big-brand dominance of real estate generalists – those one-stop-shops that offered everything from commercial property management to private sales, owners corporation management to holiday letting. The future of real estate is about developing a reputation for excellence in a specific niche. Your property management department may already have begun the process of specialisation,…
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Elite Agent
The Future of Real Estate: Meet the promising new talent at The Agency
PRINT MEDIA, DOOR-KNOCKING, letterbox drops and handwritten notes: it sounds a bit like a coaching mixtape from way back. While everyone expects the younger generation to be behind a tablet or mobile, these agents who are the future of the industry are actually more sold on the traditional listing techniques that top agents were successful with 20 years ago. But…
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OPINION
7 Reasons Why Quick Sales Are Good Sales
There are many reasons why a quick sale can be a fantastic result for all parties involved. Evan Broadbent lists his seven top reasons why every agent should have strategies in place that facilitate these transactions. The buzz you feel from a quick sale that has resulted in both a happy vendor and happy purchaser more than compensates for that…
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EPM: Technology & Social
Is technology leaving your team behind?
The return on investment on technology for an agency owner is generally high; the monthly subscription cost of most apps pay for themselves by decreasing the workload and increasing the number of properties that can be managed by their staff. Isn’t that what technology is supposed to do: enhance our life by offering us greater flexibility, so we can accomplish…
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EPM: BD & Growth
Paperless Property Management: Bianca Birnbauer
Tell us a bit about yourself and your role at Noel Jones. I have been with Noel Jones now for just over four years. My position within the property management department involves numerous jobs, but my main role is Senior Business Development plus overseeing the day-to-day management of the department. I also manage a small portfolio. What motivated you to…
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TECH + SOCIAL
Automation Nation
There is no doubt that we are on the crest of another wave of technological breakthroughs. The next generation of tech implementations are not the clunky packages that forced us to adapt to rules. The new era allows us to literally write the rules while intelligent tech adapts to the ways we want to work and live. When we think…
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EPM
The Third Dimension: Cushla Symons & Justin Miller
For Cushla Symons and her team, technology has enabled greater levels of operational efficiency, enhanced customer service and given a competitive edge over those who have not yet embraced it. The implementation of technology has been a deliberate course of action geared towards achieving these outcomes, combined with a healthy dose of restraint against implementing technology for technology’s sake. The…
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TECH + SOCIAL
5 Trends That Will Impact Real Estate In The Future
1 IT’S ALL ABOUT THE DATA Imagine as a sales agent if you could scroll through your database of 2,000 contacts and pick the 100 people you knew were going to sell over the next six to eight months. Imagine if you could predict how many people would be bidding at your next auction and what price the property would…
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LEADERSHIP
5 Ways to Inspire Your Team through Emotional Intelligence
While we all want the professionals we work with to be self-motivated, a helping hand from inspiring leaders never hurts. After all, without motivating his hordes, Genghis Khan may have remained the chief of a small Mongol tribe; and without inspiring a band of entrepreneurs to help him grow his empire, Sir Richard Branson might still be working in a record…
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FEATURE INTERVIEWS
Rachel Lawrie: Scientifically Speaking
As an agent, Rachel Lawrie professes she is different than most, but when you get talking to her it’s clear that’s definitely in a good way. Having grown up in the country on a farm, and also having experienced physically and mentally challenging work as a marine biologist for 16 years, she says, “I’m used to doing that sort of…
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CUSTOMER SERVICE
Defying the Disruptors: Rob Ward
The constant speculation around industry disruption led me to attend Inman Connect San Francisco last August – a real estate conference exploring current industry trends and technology, and focusing on how agents can leverage the benefits of changes and innovations to grow their businesses. From the moment I stepped into the conference, one thing was clear. We’re in a race.…
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FEATURE INTERVIEWS
The Innovators at Ray White: Putting Agents face to face to face with more people
As a result of the explosion in digital lead generation, the traditionally separate departments of marketing, service, and technology now need to work together. When leads are ‘generated’ they should be nurtured, according to the individual’s needs, both online and in person. As a group, Ray White are continually on the cutting edge of innovation through investing in people and…
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Elite Agent
Century 21: Future by Design
TODAY’S CONSUMERS ARE increasingly connected and tech savvy, so real estate franchises must lift to meet new service demands by using technology to its full potential. Century 21 are leaders in innovative thinking and today are considering how a new era of innovation will help their network to thrive in a mobile future. Samantha McLean talks to CEO Charles Tarbey…
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Elite Agent
Success on Your Own Terms: What Real Estate Agent Type Are You?
When it comes to helping agents reach their potential, Dane Atherton is peerless. The record-shattering operation at Harcourts Coastal shows that as Managing Director he knows what it takes to create a cluster of high-performance agents. Dane offers a unique insight into the agent experience. Reflecting on his current agency practice, drawing on his experience of training thousands of sales…
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