EA08
-
Elite Agent
How To Stand Out On The Global Stage (PtII)
IN THE SECOND PART of his series, Jason Hellyer shares his five partnership strategies can level the playing field for smaller agencies looking to break into the Chinese market. I THINK IT’S fair to say that 30 to 40 years ago the local independent agent generally dominated the real estate landscape on their patch. The brand, hanging on the shingle…
Read More » -
EPM
From Conveyancing to Real Estate
Kaly Smith is a property investment specialist with Ray Mack Real Estate Albury/Wodonga on the border of NSW and Victoria. Well-known for her low vacancy rate and ‘can- do’ attitude, Kaly will soon become part of the business on the property management side. She currently manages all the aspects of the department to a high service level and is aiming…
Read More » -
CASE STUDIES
Entrepreneurial Spirit
Simone Ryan is the Principal of Moneybags Property in Brisbane. An entrepreneur who loves a challenge, she decided to move into real estate via the financial services sector. Simone also recently stepped into a different role as guest reporter for Elite Agent Magazine at the recent REIQ Summit. Tell us about your local area and market. I live south-west of…
Read More » -
BEST PRACTICE
Your Personal Revolution
Jet Xavier explains how a personal revolution can be the catalyst that’s really needed to bring about lasting success. I HAVE MANY agents and principals around Australia coming to me who are realising the way they have done things in the past will not work in the future, and that who they are now will not be enough for who…
Read More » -
Elite Agent
12 Ways to Improve Your Marketing
DEPENDING ON THE SIZE OF your office, it’s not always feasible to have a dedicated marketing resource. And every dollar you spend needs to count. But effective marketing doesn’t have to be difficult or expensive. Elite Agent Magazine gathered four of superbrand LJ Hooker’s most experienced marketers across strategy, community, PR and digital to find out what really works to…
Read More » -
Elite Agent
5 Ways to Improve Your Conversion Rate
IT IS A WIDELY HELD belief there are two types of agents: those who focus on the transaction, and those who see the opportunity for human interaction. To convert more leads to listings it’s rapport that opens the door, says Tanja M Jones. THE REAL ESTATE game, much like any other commission-based business, can be a tricky one for our…
Read More » -
Elite Agent
Confidence, Charisma and Courage
WITH 25 SUCCESSFUL YEARS of real estate experience under his belt, Tony Williamson of RE/MAX Cairns knows a thing or two about keeping your head in the game to create a successful career. Answering the tough questions for Elite Agent Magazine, we find out out how Tony handles the good and the bad days, and more. You’ve been in real…
Read More » -
Elite Agent
From Bell Ringer to Master Auctioneer
Following his recent induction to the coveted title of REIV Master Auctioneer, Barry Plant reflects on a skill he has honed over his forty-seven-year career in real estate that has influenced the very culture of his business. THE BARRY PLANT Group is one of Victoria’s most successful real estate franchises, with eighty offices across the state and in excess of…
Read More » -
EPM
How the APRA Changes May Be Affecting Your Landlords
THE RECENT APRA CHANGES to LVR (Loan-to-valuation) ratios and subsequent raising of interest rates may have already impacted your investors. We sat down with experienced property management business owner and now mortgage broker Kirsty Dunphey of Up Loans to talk about life after property management and what you can do to help your owners through these changing times. FROM PROPERTY…
Read More » -
EPM
Automation Transformation
Automation is a major trend in technological developments that is set to provide new ways of working. With the ability to deliver and receive better service, work more efficiently and reduce the need to search for information there are new tools and trends that are about to make life easier. The future of technology is a topic which could expand…
Read More » -
EPM
How Much Staff Training is Enough?
‘There’s a phone, there’s a desk. You do the rest!’ If you’re a veteran of the real estate industry, you may remember hearing these words ring in your ears as a new agent. So today, is training your team just a waste of resources or a business necessity? The answer is thankfully those bad old days of real estate are…
Read More » -
EPM
Jessica Rodriguez: Senior Property Manager Peter Leahy Coburg, Victoria
How long have you been working in real estate? I started back in 2006, so it’s almost nine years. What are your qualifications? I completed a Certificate III in Real Estate (property management/traineeship) along with my agent’s representative course when I first began my career. I then took my Certificate IV/full licence. I was recently awarded Property Manager of the…
Read More » -
EPM
Overcoming Owner Objections
AS A PROPERTY MANAGER, you’re almost always likely to face questions or objections from the owner of the property. Whether it’s for routine maintenance, emergency repairs, lease renewals or property vacancies, you need to know what you’re talking about so you can be sure you’re giving the property’s owner the right advice. Story by Lauren Kropp. OVER THE LAST decade…
Read More » -
EPM
The Grass Could Definitely Be Greener
IN THE 2020 REPORT1 by Elite Agent Magazine, there was some discussion on the types of jobs and roles that you might see in real estate in the future. Domain Property Advocates (DPA), under the guidance of Director Melanie Dennis, is already leading the way with the use of their own in-house makeover team, and improving owner ROI in many…
Read More » -
Elite Agent
Hitting a Homerun
JUST AS BASEBALL’S Sandy Koufax was known for his devastating curveball, many a vendor has been known to create a tricky situation as a result of a challenging question. Josh Phegan explains how to smash your vendors’ ‘curveballs’ out of the park. FOR THE unprepared agent, a listing presentation can quickly become a minefield of ‘should haves’ and ‘would haves’…
Read More » -
Elite Agent
Sales Staff Pay-packets: What’s Working?
Enquiries regarding commission splits have well and truly jumped in the last couple of months. Many commission arrangements reset on 1 January each year, so now is a good time to reflect on the effectiveness of your current commission structure to drive your strategic objectives. JUST WHEN I thought I had seen it all with commission splits, another variation comes…
Read More » -
BEST PRACTICE
Is Your Environment Doing You Damage?
It’s time for New Year’s resolutions and most people around the end of December will resolve to lose weight with exercise and diet. While these are the cornerstones of achieving a good body composition, there are other factors which you should take a look at to make sure your hard work pays off. Emily Schofield explains. FAT STORAGE is a…
Read More » -
CASE STUDIES
Award winning Baffle Creek Agent: Sue Robertson
Sue Robertson came across beautiful but remote Baffle Creek in the Gladstone region of Queensland by chance. She is extremely passionate about the Baffle Creek area and has taken out several awards at both state and national levels for highest number of rural sales. BAFFLE CREEK1 is on the Queensland coast, approximately one hour from both Gladstone and Bundaberg. The…
Read More » -
EPM
Experienced PM Marketers: What works and what are they doing in 2016?
RENT ROLL GROWTH is one of the most important topics for both agency principals and property managers, and how you choose to market your business is a significant part of that. Elite Property Manager and Console invited four leading professionals to comment on what has worked in marketing, what are the challenges and what the plan is for 2016. Chaired…
Read More » -
EPM
Lessons Learnt In a Really Big Business (Pt. II)
LAST ISSUE, BROCK FISHER discussed his findings in scaling a PM business. But if you really want to grow while staying productive and profitable, you’ll need to study these as well. SIMPLICITY – IT’S NOT THAT SIMPLE All businesses need great systems and procedures. I love a system and a process that works. But to work effectively and be fully…
Read More » -
Elite Agent
On The Inside: Learning From the Masters of Technology
AS MANAGING DIRECTOR OF the extremely successful Coronis Realty in Queensland, and with almost 30 years’ experience in the industry, you might think Andrew Coronis knew enough about the industry; but even he admits there is so much to learn and some very exciting times ahead for the property market. Here are some of the things he learned about the…
Read More » -
Brand Editorial
9 Tips to Post a Successful Property Listing
HOW DO YOU give a listing everything it needs to make sure you get short listed good tenants? Here is a guide from the experts at rent.com.au. SHOW OFF YOUR BEST FEATURES Feature descriptions are where the real fun begins. Words do an amazing job of marketing your rental. There is serious value in your ability to write well, so…
Read More » -
Elite Agent
Turn of the tide in the real estate market: Mark McLeod
Watching the industry’s reaction to market change and what many people consider to be a challenging landscape has been interesting. Markets rise and fall, and that is the nature of our industry; but it’s how agencies react that will ultimately determine their fate. When the market rises, many hitch their wagon to the beast, but when it falters they find…
Read More » -
Elite Agent
The Art of Storytelling
TRACEY SPICER REALLY needs no introduction. As one of the most experienced journalists and presenters in the country, there is not much she hasn’t done in her 25 years in the industry. In the last two years she has also become a highly sought-after MC and keynote speaker, and is a facilitator for the Presentation Skills course at the Australian…
Read More » -
Elite Agent
Almost Famous
THEY SAY IT CAN take anywhere from six months to six years to become known as a trusted real estate advisor. But who has time to wait? Geoff Grist shares some personal marketing and branding strategies that can set you head and shoulders above your competition. BE KNOWN FOR SOMETHING Anyone famous is famous because they are known for doing…
Read More » -
EPM
2016: Ready, Set, Goal!
A NEW YEAR always brings new promise along with a desire for success. High achieving PM professionals Michelle Delaney and Hannah Gill take a look the best way to set and achieve business and personal goals for 2016. FOR PRINCIPALS MICHELLE SAYS: If you uncover the true definition of the word ‘goal’, you’ll find that it’s ‘an observable and measurable…
Read More » -
EPM
The Extra One Per Cent: Anthony Cardinale
ANTHONY CARDINALE IS the Principal of Barry Plant Preston. Passionate about property management, he believes there are three aspects to creating both a successful business and property management portfolio: to improve it by just one per cent every day, include a personal touch and become an expert in communication. Story by Samantha McLean. STARTING OUT AS an accountant and toy…
Read More » -
Brand Editorial
Deposit Guaranteed
AS THE PROPERTY MARKET in Australia continues to make headlines, Deposit Power makes purchasing property more accessible to home-buyers. Deposit Power provides a flexible solution that can help home-buyers secure their dream home. We spoke to General Manager Keith Levy to find out more. Firstly, what is a Deposit Power Guarantee and how does it differ from a deposit bond?…
Read More » -
Elite Agent
Focus On the Fundamentals
WHAT CHALLENGES ARE in store for 2016 and how should you meet them? Peter Hanscomb of Belle Property says you need to deliver on core values and building lasting relationships. IF YOU WANT to be a successful agent over the next 12 months, you’ve got to focus on the key fundamentals of your business. Forget about whether the market is…
Read More » -
Elite Agent
Kate Strickland: Playing to Win
TO SUCCEED in real estate, you’ve got to have a competitive edge, and that’s probably why Kate Strickland has done so well. As a former elite athlete, Kate’s mindset, ethics and discipline were bound to pay off when it came to a change in career. Now a Director of Marshall White Bayside in Victoria, Kate is not afraid to bring…
Read More » -
EPM
The Four Pillars of Personal Branding
WE OFTEN ASSOCIATE the term ‘branding’ with businesses, specifically marketing, but in the modern workplace each individual has a personal brand that should be developed. Stephanie Challinor from Rockend explains. Establishing your personal brand is an important tool for your future career success and something which should be developed along with your workplace skills and knowledge. Many of us have…
Read More » -
Brand Editorial
Master Matchmaker: Todd Lucas, Fletchers
How would you like to be able to complete your follow-ups from the beach on a Sunday, or between appointments whilst on the road? How about some tips on how to better manage buyers or even keep in touch with your farm area when they are not ready to sell? We spoke to REIV Outstanding Young Agent of the Year…
Read More » -
EPM
Extreme Property Management
WARNING: GRAPHIC CONTENT Some property managers will never have to experience the smell of death when walking into a property that they are managing. Many will never see a fully equipped drug lab set up. Many will never experience a threatening client over the phone or in person, or feel unsafe when visiting a property with a client. Would you…
Read More »