TECH + SOCIAL
-
Virtual reality live-streaming the next best thing for property management?
Virtual Reality (VR) live streaming has helped one Melbourne-based property management company to achieve zero vacancy rates since switching to the technology over a year. Neesh Property managing director Michael Sanz describe the change as phenomenal for his business and wants to teach other agents on how to use the technology and achieve the same results. “Twelve months I bought…
Read More » -
Five in Five: Five tips from #icny17 day3
Some notes from Sam’s Five in Five from #icny17 – Day 3 On Inman Day two we looked at some of the trends that are a bit over the horizon in terms of when they may land in Australia. These are trends that are happening right now. (Note: A small slip of the tongue in this ‘one take’ authentic video.…
Read More » -
Five in Five: Five tips from #icny17 day2
Some notes from Sam’s Five in Five from #icny17 – Day 2 On day two we looked at the concept of saving and compressing time in real estate as we expect other transactions in life to be similarly compressed. Here are five technology trends we saw at Inman on Day 2 Taking home inventory/creating home logbooks. Similar to the concept of…
Read More » -
How to secure your network from ransomware
Ransomware gets its name because once you have identified that the encryption is active, there is usually a text file or note in the directory with a process for paying a ransom in exchange for the file to decrypt the computer or network. It has happened to other people in the industry, and it could happen to you unless you…
Read More » -
CES 2017 top 10 must have tech gadgets
CES (The Consumer Electronics Show) 2017 ended with a bang this year as it marked its 50th anniversary as the world’s leading innovation and technology event. Here are some of the innovations that you might be hearing about and some that are likely coming soon to a listing near you. The expo has showcased close to 700,000 products since its…
Read More » -
Google Calendar now helps users keep track of goals
If you have a goal this year, there is good news – Google Calendar now includes a goals app that help you on your way. Goals was a piece of functionality introduced late last year to help users find the time to carry out their fitness regime daily as it allows one to connect Google Fit and Apple Health onto Google calendar.…
Read More » -
10 Real Estate Trends to Watch For in 2017: Samantha McLean
Last week, as I was sitting in Claudio Encina’s hotseat, I had to answer a question about the trends I thought would impact the real estate industry in 2017. Having had a little more time to reflect on everything I have seen, heard and read this year, I’m going out on a limb with some predictions – plus a few…
Read More » -
Video and the Art of Sales: Helen Mitchell
It was not so long ago every property sale started with a phone call or a visit to your office. Buyers came to gaze in your shop window and, if they wanted to see a property, it involved a ride in your car. The start of every sales cycle began with a personal interaction with you. Then along came the…
Read More » -
10 Digital Tools to Supercharge Your Marketing
Regular readers of Elite Agent’s daily e-newsletter The Brief receive a marketing and technology tip every Tuesday and Wednesday. Many of the tools we have talked about are things we use and love ourselves – they keep our website humming, and can help you achieve great results for your digital marketing too. Here are our 10 favourite digital marketing tools of…
Read More » -
Amp Up Your Smartphone Audio
Everyone has a smartphone, and they provide excellent video quality, but the most common problems I see when agents video themselves using their smartphone or tablet is simply awful audio quality. Most viewers will tolerate poor video quality, but poor sound can turn the audience away very quickly. The microphone on your smartphone is designed for recording audio up to…
Read More » -
Your Top Ten Tech Posts of 2016
Here is a list of your favourite technology articles for 2016 based on number of views/reads – in no particular order! 1. Big Data: Never Cold Call Again – Samantha McLean We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole…
Read More » -
Fixing iCloud calendar spam
Have you been getting more spammy invites to things in your icloud Apple calendar – like fake events, Ray-Ban sales and Ugg discounts? Well you’ll be kind of pleased to know you are not alone. Apple is aware of the issue and working to fix it but without a known timeframe. In the meantime here are a couple of ways…
Read More » -
World GIS Day 2016
Did you know that today (16 November 2016) is world GIS Day? Of course you did. But on the off-chance that you haven’t yet heard of this auspicious calendar event, GIS Day is an international day to demonstrate the value and real-world applications of geographic information systems (GIS) technology – and in recognition, aerial imagery and data visualisation company, Nearmap,…
Read More » -
What Makes the Investment in Technology Worth It?
There is no question that new technologies have changed the world, along with the Australian real estate industry. Change is occurring at an exponential rate and, while new technology is exciting, an agent or office can be forgiven for being a little unsure which ones are worth investing in. Century 21 Australia owner and CEO Charles Tarbey discusses some of…
Read More » -
Supercharge Your Gmail and Grow Your Business
We have been talking a lot about big data and how you can use it in prospecting and nurturing your potential and existing customers. This nifty Gmail plug-in called Clearbit Connect is a really simple tool which has the potential to give you loads of information about someone from their business email address. How Clearbit Connect Works Without getting in…
Read More » -
Four Ways to Attract the New iAgent
With many real estate principals in their mid-fifties, it stands to reason that when hiring new agents they go for older, more experienced candidates. Glenn Curran shares another statistic that may encourage business owners think differently – the ‘iAgent.’ By 2020, half of the global workforce will have been born after 1980, according to PwC. Integrating this younger generation – known…
Read More » -
Technology; But Not for Technology’s Sake
Most real estate businesses today are full of technology, but you need to make sure that what you are implementing is at the right time and for the right reasons. You can innovate from within, says Ian Campbell of Console. Technology and innovation usually go together, but not all technology is great innovation, and innovation can happen without technology. Innovation,…
Read More » -
Focus on real-time, transparent social engagement: Jason Ballo
“Go live or go home” could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the key way your brand differentiates…
Read More » -
Match your digital strategy to your audience: Lynette Malcolm
Truly understanding your customers so you can deliver relevant and timely information is key to winning in the online space. Lynette Malcolm from Chadwick Real Estate, Upper North Shore shares what they are doing to differentiate their business through a refined digital communication strategy. 1. What is the key way your brand differentiates itself using digital platforms? We differentiate ourselves…
Read More » -
Become the go-to agent with sophisticated content marketing: Gia Le
Using technology to establish and nurture a niche customer base and build your online profile is essential. Providing entertaining and engaging content for your customers, beyond property is a digital marketing strategy which is working really well for Gia Le from Acton Real Estate Dalkeith. 1. What is the key way your brand differentiates itself using digital platforms? My brand…
Read More » -
Facebook: How to be heard where people are listening
According to Facebook, there are 14 million people in Australia who use their platform, 11 million of whom return to it on their mobiles several times a day. But is Facebook a social application or a business tool? The answer is both. It is a social utility that real estate agents can leverage to reach a mass audience that is…
Read More » -
Video Without the Pain of Video
Video marketing is one of the most powerful tools an agent can use, but many shy away from the perceived expense and the time it can take. Helen Mitchell reveals the top ‘cheats’ to making engaging video content without the outlay. 74 percent of sellers would list with an agent that offers video to market their property” – Josh Cobb, stepps.com.au…
Read More » -
6 Tips for Writing Engaging Web Content
In a digital world, posting engaging web content isn’t a nice-to-have — it’s essential if you want to convert customers, achieve strong SEO ratings and make the most of your most valuable digital marketing tool. Meanwhile, 73 percent of marketers say they plan to further prioritise the creation of engaging content. If you want to learn more about how real…
Read More » -
Connected Agent: What Does It Mean?
In his last article, Eddie Cetin explained how to mine the gold in your database through targeted email marketing. In this article he reveals how you can rapidly grow a healthy database with little effort while positioning yourself to win more listings. I’m hearing stories around Australia about how markets are tightening, and it is certainly becoming more challenging to…
Read More » -
Never Cold Call Again
We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent gathered an expert panel to discuss and provide readers with insights into how…
Read More » -
How to Choose the Right CRM
In previous columns we have covered topics including data quality, targeted email marketing, and how to maximise the results from your open homes and web enquiries. Now it’s time to turn our attention to how to choose the right CRM for your business. If you feel like your current CRM is holding you back on implementing any of the areas…
Read More » -
Instagram 101 Guide: Tips And Strategies for Real Estate Agents
Did you know that Instagram is one of the fastest growing social media platforms in the world? In the last six to 12 months, it had a considerable increase in the number of followers and likes. Instagram is proactively working with various brands and businesses and has implemented an Instagram Handbook for Brands. There has also been a tremendous shift…
Read More » -
The Next Big Things in Real Estate Tech
The secret to understanding the next big thing that will change your business is to look at what is happening on the fringes of technology. Kylie Davis takes a look at four pieces of fringe tech that are starting to have an impact on real estate right now. 1. Push technology Instead of expecting a customer to constantly go to…
Read More » -
Say hello to ‘Allo’
Google recently released two new communication apps onto the crowded messaging market and so far there has been a lot of hype about them. Google Allo is a messaging app that incorporates artificial intelligence and some of the features from its competitors (eg iMessage), while Google Duo is a straightforward video chat app. The apps include a number of impressive…
Read More » -
3D technology use on the increase as Matterport surpasses 70 million visits to Spaces
Immersive media technology company Matterport today announced a series of milestones that reflect the company’s tremendous growth since the 2014 launch of its end-to-end immersive media platform. Matterport Spaces are complete digital representations of a real-world environments, and have seen increased usage across industries such as residential and commercial real estate, leasing, construction, and more. Users worldwide are creating around…
Read More » -
Turn Your Blog Into Your Brand
In the latest episode of SamSpeaks!, Sam Di Bianchi had a chat with Santa Barbara/Montecito agent Dusty Baker. See how Dusty built upon his audience with the power of social media and blogging and provide some brilliant tips on how fellow agents can use the same tools – remember, they require consistency.
Read More » -
Is the Social World Getting Closer To the Listings World?
With the threat of disruptive technology at the forefront of everyone’s mind, we caught up with Stuart Leo, founder of Blirt, a customer experience specialist. Stuart was a keynote speaker at the recent Property Portal Watch conference in Bangkok, and as a marketing and automation expert, we asked Stuart to give us his thoughts about recent innovations and what may…
Read More » -
Real Estate Agents Go Pokémon
As the ‘Pokémon phenomenon’ continues to gather pace and speed, some innovative real estate agents including Independent Brad Bell in Brisbane and Ben Nguyen from Barry Plant Keysborough in Victoria, have joined the cause to catch ’em all. Shantelle Isaaks reports. Pokémon Go, the hottest new app that has now surpassed Twitter’s average number of daily users, has taken Australia…
Read More » -
Big Data: How to Harness It for Prospecting
DETAILED, REAL-TIME data collection can now provide agents with more focused tools to win listings and create long-lasting relationships with clients – a radical change in how they do their jobs. Kylie Davis from CoreLogic investigates. LET’S USE AN example: you’ve recently sold a four-bedroom, two-bathroom home for a record price. You’d like to use this information to win the…
Read More » -
The Power Of Technology
AS CHIEF PRODUCT OFFICER at Domain Group, Damon Pezaro oversees technology at Fairfax Media’s property platform. He tells Elite Agent where real estate tech is headed and how agents can best harness the latest developments. Story by Anthony O’Brien HAVING STARTED his digital career in 1999, Damon Pezaro has spread his time across a number of start-ups and larger corporates in…
Read More »