TECH + SOCIAL
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Big Data and the Future of Prospecting
WE LIVE IN AN AGE OF consumerism, where potential clients have more information about choosing an agent than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent Magazine gathered an expert panel to share insights as to how…
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Digital and Big Data – What Do They Really Mean?
THERE ARE TWO BROAD CONCEPTS which we need to understand to follow what’s occurring in real estate and other industries right now. Samantha McLean of Elite Agent Magazine starts by defining the terms and explaining their significance. ‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS ‘Digital’ means different things to different people. For some it’s purely about technology; for others it…
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Big Data beyond Australia
THE GLOBAL REAL ESTATE market is just beginning to tap into the power of predictive analytics and other data-driven technology. Overseas markets such as the US are working through the available use cases and expanding into many types of niche solutions. These too provide valuable insights for real estate agencies looking for a new way to get an edge in…
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Join the digital revolution and reap the benefits: Lisa Claes
YOU’D BE HARD PRESSED to interact with any major service provider these days without being presented with some kind of digital offering as part of the ‘customer experience’. Lisa Claes explains how to join the digital revolution and reap the benefits for your agency. Whether it’s online shop fronts, downloadable information or mobile apps, digital technology has progressively filtered its…
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4 Database Habits to Drive Listings
In a shrinking market that’s fuelled and challenged by technology, it can be easy to get distracted. But, if you want to get to the next level this year, says Eddie Cetin, go back to basics and adopt these four key success habits. In a market where fewer, more effective real estate operators are doing more, it’s critical to go…
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Creating Value in the Knowledge Economy
Matt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by Malcolm Turnbull and the Australian Chief Scientist as one of 100 knowledge workers shaping the new economy. Matt was formally trained in actuarial science and computer science, and has since honed and expanded his technical skills in these fields with…
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When Photographers Take Flight: Tips on capturing great drone footage with Chris Schneider
With the popularity of hobby drones on the rise, more and more enthusiasts are experimenting with aerial photography. Places that were once off-limits or extremely hard for photographers to reach are now much easier to access with the aid of drones. So how do you get the best out of your camera drone? Choose a quality drone with good stabilisation…
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3 Ways Robots Can Rock the World of Real Estate Agents: Kylie Davis
If real estate is all about relationships, empathy and connecting with people, is there any room in the industry for robots? The overwhelming evidence from the INMAN Connect conference in New York is yes. But we’re not talking bots that look like Rosie from the Jetsons or the Robot from Lost in Space to replace the end to end experience of…
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Top Takeaways from Inman Connect NYC 2017
Earlier in January, we attended Inman Connect NY 2017, a real estate conference bringing together the thought leaders in the industry. We spoke to real estate professionals from Australia who were also at ICNY17, and asked what their top takeaways were.
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Why your new reality should be virtual: Kylie Davis
New advances in the technology, price reductions and new consumer expectations could make 2017 the year of VR, according to experts at the INMAN New York real estate conference. Kylie Davis looks at whether the trend will finally take off this year. Ryan O’Hara, the CEO of US web portal Realtor.com, said now was the time for real estate agents to…
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To New Beginnings: Console to Launch Cloud Product in March Under New CEO Tim Molloy
Tim Molloy is no stranger to growing businesses, knowing as he does how almost any industry can be transformed through technology. Now, as the CEO of Console, he is taking a close look at how to make the role of the property manager more productive and efficient using the ‘new’ Console as a vehicle for change. Samantha McLean spoke exclusively…
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Electronic Signatures: Dragging the Disruption Chain
Electronic signatures remain an important part of the disruption chain and from what we are seeing accomplished in foreign markets, like the U.S., the capability to sign real estate documentation across distance and time zones, at speed, represents significant economies and efficiencies for the property industry. Australia -wide, the validity of electronic signatures remains foggy for many agents. Whilst pregnant…
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Virtual reality live-streaming the next best thing for property management?
Virtual Reality (VR) live streaming has helped one Melbourne-based property management company to achieve zero vacancy rates since switching to the technology over a year. Neesh Property managing director Michael Sanz describe the change as phenomenal for his business and wants to teach other agents on how to use the technology and achieve the same results. “Twelve months I bought…
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Five in Five: Five tips from #icny17 day3
Some notes from Sam’s Five in Five from #icny17 – Day 3 On Inman Day two we looked at some of the trends that are a bit over the horizon in terms of when they may land in Australia. These are trends that are happening right now. (Note: A small slip of the tongue in this ‘one take’ authentic video.…
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Five in Five: Five tips from #icny17 day2
Some notes from Sam’s Five in Five from #icny17 – Day 2 On day two we looked at the concept of saving and compressing time in real estate as we expect other transactions in life to be similarly compressed. Here are five technology trends we saw at Inman on Day 2 Taking home inventory/creating home logbooks. Similar to the concept of…
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How to secure your network from ransomware
Ransomware gets its name because once you have identified that the encryption is active, there is usually a text file or note in the directory with a process for paying a ransom in exchange for the file to decrypt the computer or network. It has happened to other people in the industry, and it could happen to you unless you…
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CES 2017 top 10 must have tech gadgets
CES (The Consumer Electronics Show) 2017 ended with a bang this year as it marked its 50th anniversary as the world’s leading innovation and technology event. Here are some of the innovations that you might be hearing about and some that are likely coming soon to a listing near you. The expo has showcased close to 700,000 products since its…
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Google Calendar now helps users keep track of goals
If you have a goal this year, there is good news – Google Calendar now includes a goals app that help you on your way. Goals was a piece of functionality introduced late last year to help users find the time to carry out their fitness regime daily as it allows one to connect Google Fit and Apple Health onto Google calendar.…
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10 Real Estate Trends to Watch For in 2017: Samantha McLean
Last week, as I was sitting in Claudio Encina’s hotseat, I had to answer a question about the trends I thought would impact the real estate industry in 2017. Having had a little more time to reflect on everything I have seen, heard and read this year, I’m going out on a limb with some predictions – plus a few…
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Video and the Art of Sales: Helen Mitchell
It was not so long ago every property sale started with a phone call or a visit to your office. Buyers came to gaze in your shop window and, if they wanted to see a property, it involved a ride in your car. The start of every sales cycle began with a personal interaction with you. Then along came the…
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10 Digital Tools to Supercharge Your Marketing
Regular readers of Elite Agent’s daily e-newsletter The Brief receive a marketing and technology tip every Tuesday and Wednesday. Many of the tools we have talked about are things we use and love ourselves – they keep our website humming, and can help you achieve great results for your digital marketing too. Here are our 10 favourite digital marketing tools of…
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Amp Up Your Smartphone Audio
Everyone has a smartphone, and they provide excellent video quality, but the most common problems I see when agents video themselves using their smartphone or tablet is simply awful audio quality. Most viewers will tolerate poor video quality, but poor sound can turn the audience away very quickly. The microphone on your smartphone is designed for recording audio up to…
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Your Top Ten Tech Posts of 2016
Here is a list of your favourite technology articles for 2016 based on number of views/reads – in no particular order! 1. Big Data: Never Cold Call Again – Samantha McLean We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole…
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Fixing iCloud calendar spam
Have you been getting more spammy invites to things in your icloud Apple calendar – like fake events, Ray-Ban sales and Ugg discounts? Well you’ll be kind of pleased to know you are not alone. Apple is aware of the issue and working to fix it but without a known timeframe. In the meantime here are a couple of ways…
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World GIS Day 2016
Did you know that today (16 November 2016) is world GIS Day? Of course you did. But on the off-chance that you haven’t yet heard of this auspicious calendar event, GIS Day is an international day to demonstrate the value and real-world applications of geographic information systems (GIS) technology – and in recognition, aerial imagery and data visualisation company, Nearmap,…
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What Makes the Investment in Technology Worth It?
There is no question that new technologies have changed the world, along with the Australian real estate industry. Change is occurring at an exponential rate and, while new technology is exciting, an agent or office can be forgiven for being a little unsure which ones are worth investing in. Century 21 Australia owner and CEO Charles Tarbey discusses some of…
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Supercharge Your Gmail and Grow Your Business
We have been talking a lot about big data and how you can use it in prospecting and nurturing your potential and existing customers. This nifty Gmail plug-in called Clearbit Connect is a really simple tool which has the potential to give you loads of information about someone from their business email address. How Clearbit Connect Works Without getting in…
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Four Ways to Attract the New iAgent
With many real estate principals in their mid-fifties, it stands to reason that when hiring new agents they go for older, more experienced candidates. Glenn Curran shares another statistic that may encourage business owners think differently – the ‘iAgent.’ By 2020, half of the global workforce will have been born after 1980, according to PwC. Integrating this younger generation – known…
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Technology; But Not for Technology’s Sake
Most real estate businesses today are full of technology, but you need to make sure that what you are implementing is at the right time and for the right reasons. You can innovate from within, says Ian Campbell of Console. Technology and innovation usually go together, but not all technology is great innovation, and innovation can happen without technology. Innovation,…
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Focus on real-time, transparent social engagement: Jason Ballo
“Go live or go home” could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the key way your brand differentiates…
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Match your digital strategy to your audience: Lynette Malcolm
Truly understanding your customers so you can deliver relevant and timely information is key to winning in the online space. Lynette Malcolm from Chadwick Real Estate, Upper North Shore shares what they are doing to differentiate their business through a refined digital communication strategy. 1. What is the key way your brand differentiates itself using digital platforms? We differentiate ourselves…
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Become the go-to agent with sophisticated content marketing: Gia Le
Using technology to establish and nurture a niche customer base and build your online profile is essential. Providing entertaining and engaging content for your customers, beyond property is a digital marketing strategy which is working really well for Gia Le from Acton Real Estate Dalkeith. 1. What is the key way your brand differentiates itself using digital platforms? My brand…
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Facebook: How to be heard where people are listening
According to Facebook, there are 14 million people in Australia who use their platform, 11 million of whom return to it on their mobiles several times a day. But is Facebook a social application or a business tool? The answer is both. It is a social utility that real estate agents can leverage to reach a mass audience that is…
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Video Without the Pain of Video
Video marketing is one of the most powerful tools an agent can use, but many shy away from the perceived expense and the time it can take. Helen Mitchell reveals the top ‘cheats’ to making engaging video content without the outlay. 74 percent of sellers would list with an agent that offers video to market their property” – Josh Cobb, stepps.com.au…
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6 Tips for Writing Engaging Web Content
In a digital world, posting engaging web content isn’t a nice-to-have — it’s essential if you want to convert customers, achieve strong SEO ratings and make the most of your most valuable digital marketing tool. Meanwhile, 73 percent of marketers say they plan to further prioritise the creation of engaging content. If you want to learn more about how real…
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