Elite Agent
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How top-performing school zones are driving Australia’s property market
Dr Nicola Powell, Chief of Research and Economics at Domain, has offers her insights into how NAPLAN results and school catchment zones shape the housing market.
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Moving beyond the fee conversation
In an industry where fees seem to be always up for debate, experienced property management leader Rachel Atkin shares why competing on fees is a race to the bottom – and how to elevate your value proposition to win more business in 2025.
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Get comfortable with being uncomfortable
Stepping into discomfort is key to real estate success. Learn how mental fitness, resilience, and embracing challenges can transform your career and client relationships.
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View Media Group (VMG) launch REIP Nexus data on view.com.au
Following VMG’s recent announcement on its partnership with REIP, REIP Nexus data has launched on view.com.au.
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How I Sold It: stellar renovation and social media marketing spark bidding war in Blackburn
Securing the best possible price for his vendors is a must-do for Luke Banitsiotis in every sale, but even he was pleasantly surprised about the outcome for 8 Langtree Court, Blackburn.
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Bringing the “magic” back into sales
Learn how to move beyond being an order taker in real estate. Master the art of selling, improve conversion rates, and bring humanity back to your sales strategy for better results.
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Getting into the rhythm for 2025
Follow-ups are the backbone of successful prospecting. But far too often, agents make one or two attempts and then give up, assuming the prospect isn’t interested.
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Leadership lessons from a 3x property management growth journey: Marcel Dybner
Six years ago, I sat in a Transform coaching session, overwhelmed but determined, as I faced an important career realisation: to grow our business, I first needed to grow as a leader.
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Rik Rushton: why real connection matters more than ever
The most successful teams weren't necessarily those with the most sophisticated tech stack or the flashiest marketing tools.
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Why real estate is the go-to second career for professionals and celebs
Real estate is attracting a growing number of second-career professionals, offering a unique blend of flexibility and earning potential.
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Why real estate leaders need to leave ego at the door
Leadership in our industry is simultaneously our biggest problem and our greatest potential.
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Dealing with decision fatigue in sales and keeping clients engaged
Struggling with clients stalling on decisions? Learn how to combat decision fatigue, simplify your sales process, and keep clients engaged with actionable strategies that drive results.
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End of Year leave and shutdown periods: what real estate employers and staff need to know
As a real estate agency, the holiday season can be a tricky time to manage.
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Could you have lost the listing before you even met the client?
Steve Shull's 15-minute framework to win real estate listings and avoid being 'the fool.' Learn actionable strategies, key conversation tips, and insights from the Elevate Podcast to boost your sales game
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The great debate: should the real estate industry shut down over Christmas?
The festive season often signals a hard stop for many industries, but for real estate, shutting down entirely presents unique challenges.
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Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
AI is stirring mixed feelings in real estate. Some dismiss tools like ChatGPT as lazy, while others think using it makes them cutting-edge. The reality? It’s not about relying on a single platform but understanding how to use technology to complement your expertise.
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Why transparency is real estate’s next competitive advantage
Real estate agents are masters at selling ourselves to vendors, but we often fall short on transparency once they sign with us.
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2024 property market insights: lessons learned and trends to watch in 2025
As 2025 fast approaches, Michelle May predicts several significant trends that will shape the property market.
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2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns, as a packed calendar of public holidays and a federal election could disrupt many weeks of selling opportunities.
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The myth of the “boutique” agency: why size matters but shouldn’t define your business model
Explore Property founder Andrew Acton challenges the real estate industry's obsession with size labels and reveals why it's the size of your impact, not the size of your agency, that really matters.
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How I Sold It: from plain to powerhouse
Chisholm & Gamon’s Torsten Kasper and Carolyn Clarke crafted a standout marketing campaign using digital strategies through Focus, attracting over 100 inspections and 140 auction attendees.
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Mel Robbins: Why we’re addicted to busyness
Behind the packed schedules and endless productivity lies a startling truth: we are addicted to being busy, and it’s doing more harm than good.
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Amy Drinkwater appointed Head of Partnerships at ListingLogic
ListingLogic, a leading digital marketing solutions platform for the real estate industry, has appointed Amy Drinkwater as the new Head of Partnerships.
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Why word of mouth metrics matter
Word of mouth referrals are important to any business but probably none more so than those in the real estate industry.
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Weekend auction round-up
Melbourne and Sydney lead the auction activity but showed softer clearance rates of 64.9% and 63.4%.
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You had me at ‘Hello’… but let’s talk about ‘Show Me the Money’ and real success
Katrina Tarrant discusses how Jerry Maguire and the Rubik’s Cube offer valuable lessons for real estate success.
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REA Group Excellence Awards winners announced
REA Group last night celebrated the best of the best in the property industry at its Annual Excellence Awards gala in Melbourne.
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Caring for our industry’s unsung heroes
Property management can be thankless but business owners know the value of a great property manager.
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The Agency sees sustainability marketing vision come to life
National real estate brand The Agency has launched a sustainability marketing initiative in a move that sees the listed company use its unique model to respond to calls from property partners and consumers to be more environmentally conscious.
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