OPINION
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Pancho Mehrotra: training for excellence
We've all seen the likes of Federer, Nadal and Djokovic perform amazing shots under pressure and win.
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What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Mark and I were in Singapore about four years ago at a Perry Marshall event. Perry is without a doubt one of the true sages when it comes to marketing and having spent a day in a room with him and 20 or so other marketers, the night we visited Newton Food Centre all I could think about was what…
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Scott Bateman: So, you think youโre a high performer?
Three people are standing on a beach watching a small yacht sail very quickly out to sea. A passer-by notices the speed at which itโs sailing and asks the three โI wonder how itโs travelling so quickly?โย
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Manos Findikakis: How to combat project fatigue
With the countdown under way to the end of the financial year, it's a busy time in any real estate business.
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Tim Snell: Do auctions still work?
The great Australian love affair with real estate has started to see its first signs of turbulence over the last few months.
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The high performance mind โ part 2: Enhance your mind for success
When it comes to high performance, one of the best technologies we have access to is neuroplasticity.
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“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
“Nobody wants to be sold to, but everyone loves shopping with their friends…” Thatโs what Ryan Serhant told me about his approach to real estate sales on the Elevate podcast earlier this year. And heโs right. You think about it. We all love buying new stuff. I love nothing more than sitting down with my iPad and a glass of…
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The important question all established agents need to ask
As the industry transitions into a more challenging market, agents commission structure is again coming to the forefront of the conversation, as listings and sales begin to slow down.
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Fiona Blayney: calling time on unnecessary tech
I wear an analogue watch. You know, the old school variety with a face and hands. I love my watch. I love the weight of it on my arm, how it doubles as a piece of jewellery and how when I bought it many moons ago, I felt just a little bit fancy. Unfortunately, though, our love story is peppered…
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Manos Findikakis: In a sea of agents, how are you different?
How are you different in an industry that offers the same service, for approximately the same price?
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Construction industry woes likely to keep house prices high
All data coming out about the construction industry shows ongoing challenges.
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The top 5 current buyer objections and how to deal with them
Dealing with changing market conditions is an ongoing part of the job for sales agents and in the current market buyer confidence is cooling and objections are starting to rise.
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Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content weโve ever done was back in 2015 - a round table with some extraordinarily smart people.ย
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Andrew Cocks: Investors hold the key to rental relief
Thereโs been no let-up in the recent tales of distress resulting from the dramatic worsening of rentalย affordability and vacancy afflicting our capital cities and regional centres. And weโre only at the startย of what is shaping up as an extended period of strong rental demand.ย
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Tips from Tom: How to reach the top 1 per cent
Iโm proud to have spent my career working in Australiaโs thriving real estate sector.
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Brock Fisher: The rental crisis โ what are governments doing about supply?
Trying to find a rental property is probably as tough as I have ever seen it in 25 years.
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Who has the better first home buyer policy?
With less than a week until the Federal Election, Ray White chief economist Nerida Conisbee examines the pros and cons of both parties' first home buyer policies.
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Federal Election won’t dent commercial market confidence
It is an age-old question that rears its head every three years: Just what impact will the looming Federal Election have on the property market including the commercial property sector?
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What agents can learn from Top Gun (and Maverick)
Good morning aviators! I simply cannot wait to see Top Gun: Maverick. I know Tom Cruise has had his weird couch-jumping moments, and weโre not that close with him since he broke up with โour Nicโ, but still, you have to admit the original is one of the greatest movies of all time. And thereโs a lot we can learn…
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Sharon Fox-Slater: 12 landlord insurance misconceptions
As a property professional you know the value in your landlords having the right insurance cover to protect their investment. But, no doubt, youโve come up against quite a few misconceptions about the cover and its value.
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Nerida Conisbee: Why this year could be a much better one for first home buyers
The start of the pandemic was a popular time for first home buyers to get into the market.
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Manos Findikakis: How to create sustainable success in every market
As the saying goes, 'change is inevitable, but growth is optional'. And that certainly applies in real estate.
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5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As weโve just finished our recaps on the latest Season of Luxe Listings Sydney…
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John Hellaby: Invest in your success and rest
Weโve all hit that wall and burned out at some point in our businesses and jobs. John Hellaby argues that's why rest is critical to success.
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How agents can protect themselves from a slowing marketย
With the announcement of Tuesdayโs cash rate rise and the recent slowing down of the Australian property market, it is more important than ever for agents to think differently about how they work and protect themselves from a changing market.ย
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Nerida Conisbee: Nine things to consider as interest rates rise
Although I am 100 per cent sure all the property forecasts published right now won't be exactly correct, one thing we can be certain about is that the property market is entering a new cycle.
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Marnie Beauchamp: How to harness the power of SMS video
Technology can create great efficiencies in business but it can also remove the human-to-human connection. In real estate, a business built on relationships, that can be a problem. But what if you could use technology to build connections and work more effectively? Top coach Marnie Beauchamp says you can do just that with SMS videos. Here, she explains the benefits…
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Why 2022 could be your time to seize the day (and sell your rent roll)
Did you know that right now could be the ideal time to sell your rent roll or agency business? The Rent Roll Broker's Chris Goodway explains why.
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James Leslie: Overshare for market share
Cold-calling has always been a key prospecting strategy, but for some agents selling themselves to complete strangers just doesn't sit comfortably. James Leslie is one of those agents but, as he describes here, the advent of social media meant he could let potential clients peek behind the curtains into his agency and life outside of work.
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Kristen Porter: Changes are coming to privacy laws
A suite of changes is likely coming to privacy laws in the near future, giving consumers greater control over, and ownership of, their personal information, including a new right for individuals to directly take businesses to court.
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Simple, not easy: The five principles of agent success
Think back to the start of your career; all that learning on the job, all those mistakes that proved invaluable.
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