week-43-2018
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EPM
Why we need to look outside the real estate industry for customer service lessons
There is something about watching mere mortals attempting to renovate what appears to be the ‘unrenovatable’ (and yes, I’m sure that’s a word) in a matter of weeks, with limited to no experience, whilst living through the unlivable. Now that I think about it, watching reality renovation shows for someone who has never renovated is akin to being an armchair…
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BEST PRACTICE
Five tips for building a sustainable business
After years of rising growth, which some would say were boom market years post-GFC, things were bound to re-adjust. During the good times, we saw the emergence of the million-dollar agent and TV shows of the same name. Seminars and coaching all reflected this new breed of agent and what was possible in real estate – including French champagne and…
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Sponsored Content
How to build customer loyalty with diversification
Diversification isn’t a new concept; almost every agency offers both a sales and property management service, after all. But tech tools can take this much further. You don’t have to use one to use another, but together these tools help you provide a great customer experience: from the first touchpoint, through to moving day and beyond. Meet sellers on social media…
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INDUSTRY NEWS
Metricon wins display home of the year
A French Chateaux-inspired Metricon show home has won multiple awards in the HIA-CSR NSW Housing and Kitchen and Bathroom Awards, held last Saturday night. The Signature by Metricon Bordeaux residence on display in Kellyville won Display Home of the Year and the Best Display Home over $500,001 in NSW. The show home was also awarded the Best Bathroom in a…
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FRANCHISE NEWS
Capital real estate stars join Ray White Canberra
Rent roll growth has been Maria Edwards’ passion for more than a decade. Ms Edwards has joined Ray White Canberra as Head of Growth, and was looking forward to plying her trade with Canberra’s fastest growing real estate agency. “I was particularly drawn to the culture of continuous improvement, and the support of the principals for my ambition. There is…
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INDUSTRY NEWS
South Australia’s real estate elite battle it out at Awards for Excellence in Real Estate
On Saturday night, South Australia’s real estate elite battled it out at the 2018 News Corp Australia realestate.com.au Awards for Excellence in Real Estate. The 2018 Awards celebrated all things Cuban with a Stars of Havana theme. The Adelaide Convention Centre took us all back to the land of salsa, cigars and Desi Arnaz Jr. This year the REISA Awards…
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INDUSTRY NEWS
REINSW Residential Tenancies Act Tour to educate agents
Changes to the Residential Tenancies Act including property alterations, rental increases and new minimum standards for property will be the focus of a month-long roadshow designed to educate real estate professionals, according to the Real Estate Institute of New South Wales. REINSW President Leanne Pilkington said it was critical for agents to be across the new Residential Tenancies Amendment (Review)…
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FRANCHISE NEWS
RE/MAX agent celebrates fun and fashion for a good cause
Sunshine Coast real estate agent Sandra de Jersey put on her fourth Fabulous Funky Fashion event at Kawana Surf Club recently, raising around $3700 for the Cindy McKenzie Breast Cancer Program. More than 100 guests attended the afternoon tea party, with some coming from as far afield as Canberra. Ms de Jersey is a sales and marketing consultant with RE/MAX…
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Sponsored Content
How to create a winning proposal
A proposal is one of your first opportunities to make a lasting impression on your client. A proposal that is bespoke to your brand and designed so your clients can interact with it has the potential to win listings. The best agents produce not only offline printed proposals, but online proposals that are mobile and desktop friendly too. Traditionally, agents…
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Ask the Coach
Ask the Coach: How to be more direct with people on my database this spring?
Q. What questions should I be asking to be more direct with people on my database this spring? – Calvin Stewart, Ballard Property Double Bay Spring: The weather’s getting better (in most places) and people want to be in their new homes before summer and Christmas. So it’s super-important that you make sure you’re generating leads, going on appointments, taking listings, putting…
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EPM: BD & Growth
How to find your 75 things and secure more business
Property management has and always will be about serving people. We can get so caught up in a world of legislation and compliance, that we forget many of our landlords aren’t always aware of what we do and why we do it. Property managers have an opportunity to exceed expectations and deliver an exceptional consumer experience by having a point…
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FRANCHISE NEWS
Experienced Ray White leader heads back into the field
Mr Crauford, husband to Emma and father to three sons, is excited about the prospect of servicing the needs of the Cherrybrook community again after his term as CEO of the NSW Metro network. “It’s time to head back into the field and I am excited about the future,” said the 41-year-old, who had been the number one Ray White…
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Real Estate News
Professionals continue their support for the National Breast Cancer Foundation during Pink Ribbon Month
Since 2003, Professionals has been a proud partner of the National Breast Cancer Foundation (NBCF), with offices donating a portion of the commission from each property sale along with holding fundraising events throughout the year. As one of only two Diamond Partners of NBCF, along with Ford Australia, Professionals offices take part in fundraising, particularly during NBCF’s Pink Ribbon Month,…
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Elite Agent
John McGrath reveals his top suburbs for 2019 in annual report
The 2019 McGrath Report has been released. In it, several trends to watch for 2019 are named, alongside John McGrath’s suburb picks. In his opening letter, Mr McGrath backed up his thoughts that the expected market corrections would not be as dire as predicted in media reports, saying that the current five – 10 per cent drop will likely be…
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BEST PRACTICE
Josh Phegan: What problem are you solving?
The last 10 years have radically reshaped the way we live. The adoption of mobile phones, socialisation of our relationships and the amplification of remote work have also changed the way we do business. Software is eating the world. What was once done by a team of people is being automated, forcing fewer people in the process to deliver the…
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EPM: BD & Growth
Do you want insurance with that?
Upselling, value-adding and alternative income streams are all part and parcel of modern-day business. The business growth strategy du jour is ‘adjacencies’. Adjacency is a strategy where a company looks outside its boundaries for new sources of income, moving into related areas that use and reinforce its core business. In real estate, the most common partnerships are with related services…
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Elite Agent
Big on data: Edward Smyth
Edward Smyth hasn’t been in real estate that long, and entering the industry wasn’t initially on the cards. “When I was younger I wanted to be a professional footballer; my dad used to be one,” he laughs. “I’ve played for my country [Northern Ireland], but then my dad said that I wasn’t good enough – so he sent me to university!”…
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EPM: Leadership
How to maintain your agency’s value in a softer market
As markets cool across the country, conversations are being held around the impact this may or may not have on the value of real estate businesses. To put this in perspective and to provide a greater insight into the level of interest this is creating, we have conducted more agency and rent roll valuations in the last three months than…
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INDUSTRY NEWS
Residential Tenancies Act reforms pass
Reforms to the Residential Tenancies Act have passed without amendment, according to the Real Estate Institute of New South Wales. These major changes affect the real estate industry, landlords & tenants. REINSW President Leanne Pilkington said the Residential Tenancies Amendment (Review) Bill 2018 has passed and REINSW is now commencing the first phase of educating the property management community. “It…
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FRANCHISE NEWS
Sportelli name continues to lead RE/MAX Integrity
Real estate has been a part of Roslyn Sportelli’s life for as long as she can remember. In fact, it’s in her blood. Her parents, Nerina and John Sportelli, are well respected within the industry and have together won numerous accolades in recognition for their involvement and contribution to real estate. Now, after 13 years at the helm of RE/MAX…
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FRANCHISE NEWS
Kay & Burton opens doors to new Armadale office
As part of their 80th-anniversary events, Kay & Burton is proud to announce the launch of their new Armadale office. Kay & Burton opened the doors to their first office in South Yarra back in 1938. From the agency’s humble beginnings, the company has rapidly grown to seven locations across Melbourne’s eastern suburbs plus the Mornington Peninsula. In October, Kay…
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EPM: Ask The Expert
Ask the coach: How to be organised in lead management and what tech tools to consider for a BDM
Q. My BDM embraces prospecting; however, she is completely disorganised when it comes to lead management. What technology should I consider supporting her with? When it comes to tech tools for a BDM, the most crucial is always a phone! Second to that is a way to manage leads, and selecting what works best will be different for every business.…
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Thought Leaders Podcast
Episode 67: Stefanie Dobro’s tips on building trust and closing more deals
In the last few months, there has been a fair bit of talk about the “changed market” but it’s been a challenge over in the west for some time now, where agents have needed to put their all into getting deals together. In this week’s edition of the Elevate podcast, Samantha McLean talks to Stefanie Dobro, a top performing agent…
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TECH + SOCIAL
10 principles (and tools) for agents will make you better at digital marketing
Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…
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INDUSTRY NEWS
Kiwi claims Australasia’s best auctioneer title for 2018
After a tight competition, the Australasian Real Estate Institutes’ Auctioneering Championship for 2018 has been awarded to Andrew North of New Zealand at a gala dinner at the Maritime Room in Auckland last night. Real Estate Institute of Australia (REIA) President Malcolm Gunning said the event, hosted this year by the Real Estate Institute of New Zealand (REINZ), who stage…
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FRANCHISE NEWS
Knight Frank makes senior staff and client appointments in expanding asset management services team
Knight Frank Australia’s Asset Management Services (AMS) team is expanding, with key new hires appointed to their senior team. Ben Nicholson joins the Knight Frank Sydney team from Dexus to take on the position of director, which follows two strategic hires nationally. Kellie von Bergheim has been appointed as Partner, Head of Asset Management Services, Western Australia and Jeremy Robotham…
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SUPPLIER NEWS
realestate.com.au goes international with the launch of Travel
realestate.com.au has launched Travel, a new vertical as part of its popular Lifestyle content experience. Travel joins the five existing Lifestyle categories – Renovating, Indoor Style, Outdoor Living, Organising & Cleaning and Dream Homes – to provide Australians with a truly ‘one stop shop’ for all their inspiration and insights needs on realestate.com.au. To celebrate the launch of Travel, realestate.com.au has…
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