realestate.com.au has launched Travel, a new vertical as part of its popular Lifestyle content experience.
Travel joins the five existing Lifestyle categories – Renovating, Indoor Style, Outdoor Living, Organising & Cleaning and Dream Homes – to provide Australians with a truly ‘one stop shop’ for all their inspiration and insights needs on realestate.com.au.
To celebrate the launch of Travel, realestate.com.au has also introduced a new hashtag #realestatetravels on Instagram to encourage online inspiration sharing from its community. The hashtag will apply to all travel-related posts to create a visual feast of travel and hotel interior inspiration.
To boost the social presence of Lifestyle, popular social media talent Lisa Hamilton, better known as See Want Shop, has partnered with realestate.com.au to bring bespoke travel editorial and visual content to realestate.com.au/Lifestyle.
In addition to creating travel content, Lisa will also promote @realestatelifestyle and #realestatetravels to her own audience and be involved in an ‘Instagram takeover’ via @realestatelifestyle
Mark Roppolo, REA Group Executive Manager, Content & Production, commented: “There’s a huge audience demand for travel and travel-related content on realestate.com.au/Lifestyle. We have an audience who love to travel and take design, architecture and lifestyle inspiration from around the world to bring back to their homes in Australia.
“We’ve been trialling travel-related content on realestate.com.au/Lifestyle for some time and it’s already attracting huge attention and engagement. Our Casa Brutale story, showcasing a cliff house in Lebanon, is still the second-most-popular article overall since the Lifestyle launch.”
Lisa Hamilton commented: “I am so excited to join the realestate.com.au family as a contributor and expert in the travel, fashion and lifestyle space. I can’t wait to share my journey with the realestate.com.au community and hopefully inspire people around Australia to live a full and happy life.”