EA33
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CONTRIBUTORS
Don’t fake it to make it: Caroline Bolderston
How many times have you heard 'fake it until you make it'? We know what being authentic means, but how exactly do you do it?
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EPM: Leadership
The key to success
As a real estate agent, interpersonal relationships and sociability are at the forefront of your role. The ability to negotiate and dissipate tension and stress between buyers, sellers and other agents are essential. A supportive environment is an indispensable office asset when ensuring a successful and healthy agency. Being a real estate professional requires high energy levels and an optimistic…
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CUSTOMER SERVICE
Five ways to build trust
Last time, we covered defining and delivering your value proposition. Once you have your value proposition down pat, you can start to leverage it, and with that comes the need for your current and prospective clients to believe in what you are telling them. The good news is, building trust is relatively easy because so much of it is underpinned…
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TECH + SOCIAL
How to pick the right tech mix
What do the pick ‘n’ mix lolly section at the local milk bar, technology, conferences and real estate agencies have in common? The answer should be nothing, but generally that’s not the case. Over the past 10 years, many real estate agents have mistaken the technology aisle’ of the conference they are attending for the lolly pick ‘n’ mix. They…
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BEST PRACTICE
Will it be make or break?
In real estate we’re fixated on searching for the next new thing. In fact, looking for the next solution or product that will transform our business is practically built into our DNA. But the thing that makes us is also the thing that can break us. Over the past five years our industry has transitioned from a corner store-style, relationship…
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SELLING + MARKETING PROPERTY
How to put together the perfect deal?
You have just sold a house in a prestigious suburb, at what you think is a good price. The vendor had negotiated a lower fee with you already. After the event, you feel that you had put in more than the fee warranted, but the vendor said they could have got a higher price for their property. Does this sound…
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EPM: Technology & Social
Four marketing trends that matter in 2020
This year will not be the year of artificial intelligence, but you’re sure going to hear a lot about it. While AI, augmented reality and things like blockchain work on closing the gap between market promise and market reality, plenty of other important trends are set to hit the Australian real estate sector in 2020. Here are four you’ll want…
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SELLING + MARKETING PROPERTY
Find your tribe
You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He explains how social media can help you find your crew and send your personal brand soaring.
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FEATURE INTERVIEWS
Bigger, better and bolder
It’s no secret that property managers are often used as a battering ram, caught in the middle of the landlord’s wants and the tenant’s needs. It’s no simple task managing the competing interests of varying parties, and the complex nature of the job often sees property managers leave the profession soon after entering it. MEN…
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SELLING + MARKETING PROPERTY
Big versus boutique
Not that long ago there was a distinct concept, theory or trend I could see happening in the real estate industry that I was yet to come up with a name for. It was occurring across the professional services industry, including professions such as accounting and in legal firms. Everyone is talking about disruption, but…
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EPM: Technology & Social
Three tech ways to wow your clients – now!
Technology is moving us forward as an industry. These are pretty exciting times, but it can also be easy to lose the personal touch when you add so much automation. So, how can you use technology to connect with your clients better? Here are three ways you can harness technology to wow your clients and grow your rent roll at…
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CUSTOMER SERVICE
Competition for the customer
You either focus on the customer or the competitor. One will use your services and pay your invoices; the other won’t. The real estate industry is a fast-moving, highly innovative space. The challenge is, most of what we call innovation is the duplication of what competitors do in the marketplace. The fastest-growing companies in any industry are the ones that…
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BEST PRACTICE
Actions speak louder than words
For the uninitiated, body language – or non-verbal communication – probably plays a bigger part in your life and your customers’ lives than you could ever imagine, particularly when it comes to creating a good first impression. When you’re face-to-face with someone, 60 per cent to 80 per cent of the message you send comes from the way you look,…
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CUSTOMER SERVICE
Passion and Purpose
Leading real estate agencies across the country are putting their hands in their pockets to give those less fortunate a place to call home. Across the industry, we’re seeing a societal shift, with agencies passionate about buying and selling homes with a purpose that reaches far beyond a signed contract. From building homes for the homeless in Cambodia to providing…
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FEATURE INTERVIEWS
The loyalty effect
Ben Collier is different to many other agents I’ve interviewed. He’s quiet, considered, and doesn’t need to be the centre of attention. While other agents might prefer to take on the high-profile speaking gigs and seek recognition for their achievements, Ben is just not that kind of guy. He doesn’t give too many interviews and…
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Elite Agent
Ask the coach: How to get noticed in a competitive area
The solution to this is quite simple. If you came from my era, which was many years ago, the only way to build your name and profile was through letterbox drops and cold calling. Today we also live in a society where we can push our messages on multiple channels, either online or offline. Diversify…
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EPM: Feature Interview
Serendipity and Success
Jamie Billerwell’s philosophy on life is a simple one. The effervescent Code Property Group Business Development Manager believes in serendipity. “I’m a big believer that things happen for a reason and that you are right where you are meant to be at any given point in time,” Jamie muses. That doesn’t mean the 28-year-old Queenslander was expecting to take out…
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LEADERSHIP
The ultimate human upgrade
When Digital Live founder Steve Carroll put out the call for real estate agents to ride with him across Thailand in support of orphaned children, he was overwhelmed by the positive response. Last April, 30 riders from all walks of life, with all levels of fitness, enthusiastically embraced the challenge, raising $250,000 in the process. Now, the event is set…
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Brand Editorial
The traits of top performers in real estate
Having interviewed a wide array of successful agents over the past 10 years, Samantha McLean shares the common traits of top performers.
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Elite Agent
Slow and steady steps to success
News cycles are often easy to predict. There will always be fireworks on New Year’s Eve, mothers having lunch on Mother’s Day, children having their photograph with Santa at Christmas, the Boxing Day test match and the grand finals to provide foreseeable news cycles. As the decade rolls over and we head into 2020, it’s…
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Elite Agent
Wired, weird and wonderful at CES
A smorgasbord of gadgetry, gimmicks and grand new technology, CES has just concluded in Las Vegas. Showcasing everything from the latest smart home tech to robots, computers and so much more, this year the line-up of prototypes, concepts and real products was as awe-inspiring as ever. So without further ado, tell Siri to silence all…
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FEATURE INTERVIEWS
Hungry, humble and smart: how Upstate gives customers a five-star experience
When experienced agents Pete Mosedale and Lachlan Yeates decided to start their own real estate brand, it wasn’t a move they took lightly. For 15 years they had enjoyed the comforts of a franchise system, appreciated the support provided, and valued the strength of a network. “It was the right time in the market,” Pete…
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