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Windsor townhouse attracts three offers after strategic pre-sale preparation
Agent Stories

Windsor townhouse attracts three offers after strategic pre-sale preparation

Walter Summons' presentation-first approach delivered three offers over $1.3 million for a Windsor townhouse, with unsuccessful buyers still…

Kitchen refresh and Friday timing deliver six-offer result in Hornsby
Agent Stories

Kitchen refresh and Friday timing deliver six-offer result in Hornsby

A quick kitchen renovation, full styling, and strategic Friday listing created the conditions for six offers from 22…

Off-market database match delivers Rochedale South house sale in 48 hours
Agent Stories

Off-market database match delivers Rochedale South house sale in 48 hours

A four-bedroom house in Rochedale South sold off-market in 48 hours after targeted matching through Belle Property’s exclusive…

AI

Is there enough of you online?

Why We Obsess Over URLs, Standfirsts, and what we call the "Portal Test"

Features

Call reluctance: three beliefs that stop agents making the calls that win listings

When prospecting feels uncomfortable, the problem usually isn't your script – it's what you're telling yourself before you…

Celebrity Homes

Hugh Jackman takes a hit on his New York apartment

The Australian actor and his ex-wife Deborra-Lee Furness have cut almost US$10 million from the asking price of…

Industry News

Construction costs threaten housing affordability despite cooling prices

Ray White's chief economist warns rising building costs and renewed supply chain disruptions will worsen affordability, even as…

Supplier News

Real estate leaders confront AML complexity ahead of regulatory expansion

Real estate business owners, directors and compliance leaders are grappling with the practical implications of Australia’s expanding anti-money…

Franchise News

Ray White Main Beach changes hands as Willems returns to sales

Non-selling principals Christian Hamilton and Mitch Peereboom add a third office to their growing Queensland portfolio, while former…

Database strategy drives five-day sale for Hamilton unit
Agent Stories

Database strategy drives five-day sale for Hamilton unit

Saving her vendor $3,800 in portal costs, Megan Jones delivered a fast Hamilton unit sale by targeting three…

How 875sqm of opportunity attracted interstate investors in under two weeks
Agent Stories

How 875sqm of opportunity attracted interstate investors in under two weeks

Trent Regan and Brooklyn Ayre's strategic preparation and targeted marketing campaign generated 20 written offers in 11 days,…

Julianne Butler closes urgent Alstonville sale in days after first buyer withdrew
News

Julianne Butler closes urgent Alstonville sale in days after first buyer withdrew

After taking on an expired listing in Alstonville, Julianne Butler matched the property with buyers who weren't even…

Churchill house draws six offers in 10 days as university proximity drives investor demand
Agent Stories

Churchill house draws six offers in 10 days as university proximity drives investor demand

Strategic negotiation and a renovated property near Federation University attracted six offers, delivering a result that exceeded vendor…

Jason Brennan's holiday timing delivers $1.45 million for Anna Bay vendors
Agent Stories

Jason Brennan’s holiday timing delivers $1.45 million for Anna Bay vendors

Strategic holiday timing and honest positioning delivered a $1.45 million result for coastal vendors that captured holiday buyer…

The kitchen sink view that sold a 40sqm Neutral Bay unit in 16 days
Agent Stories

The kitchen sink view that sold a 40sqm Neutral Bay unit in 16 days

When a long-time client needed to sell quickly to care for her elderly mother in Japan, Geoff Grist…

Award-winning design and strategic pricing deliver The Pines estate's highest sale
Agent Stories

Award-winning design and strategic pricing deliver The Pines estate’s highest sale

Terry Delalande's strategic pricing and presentation approach attracted multiple motivated buyers over a concentrated campaign period, delivering the…

Elite Agent TV

The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?

Samantha McLean explains why traditional SEO - being the best answer on a single page - is no…

Building record for Art Deco apartment as first-home buyers flood Potts Point market
Agent Stories

Building record for Art Deco apartment as first-home buyers flood Potts Point market

A relationship-building approach and dual-market strategy delivered a building record for Imran Hamidi in Potts Point's tightly held…

Ocean views trump renovation concerns as three-bedroom home sells at auction
Agent Stories

Ocean views trump renovation concerns as three-bedroom home sells at auction

A 58-year-old home with ocean views and renovation potential attracted seven registered bidders after the McGrath Coolangatta/Tweed Heads…

Celebrity Homes

Ronan Keating forks out $6.3m for super-exclusive Tamarama home

The Voice judge and wife Storm secured the rainforest property with only pedestrian access.

Features

AI is not the strategy – people are

In a world reshaped by AI, the advantage goes to those who combine transparency, data literacy and human…

Commercial

Brisbane tops commercial yields as most markets see declines

Industrial yields tighten, retail remains highest-risk, and Adelaide posts biggest declines as Brisbane leads the pack.

Franchise News

Neil Valentine: Building a business around helping people first

Neil Valentine has built his buyer's agency business on a simple philosophy - put people first, and success…

News

Brisbane’s real estate industry unites for women’s homelessness crisis at inaugural Pink Tie Gala

With nearly 14,000 women sleeping rough or in crisis accommodation across Queensland on any given night, Brisbane's real…

Franchise News

Ray White Dandenong forms new partnership, relocates to purpose-built office

Director Ben Jusufi brings former assistant Mo Zeitouneh into the business as partner after seven years of mentorship.

Rare Torrens-titled homette attracts $900k buyer willing to waive cooling-off rights
Agent Stories

Rare Torrens-titled homette attracts $900k buyer willing to waive cooling-off rights

A relocated buyer's April deadline and waived cooling-off rights delivered Scott Rowe a $900,000 pre-auction sale in seven…

Brunswick bungalow nets $140,000 premium with expression of interest strategy
Agent Stories

Brunswick bungalow nets $140,000 premium with expression of interest strategy

A strategic pivot to expression of interest and premium presentation delivered a Brunswick family an extra $140,000 —…

Industry News

Homeownership intentions slip as more Aussies hit pause on buying

New survey data shows homeownership intentions falling across all age groups, with nearly half of aspiring buyers held…

Estate sale strategy: why this agent kept the old carpet and artwork
Agent Stories

Estate sale strategy: why this agent kept the old carpet and artwork

An unrenovated apartment untouched since 1985 attracted 127 prospective buyers when Imran Hamidi sold the dream of harbour…

Database strategy delivers $1.025m off-market sale in four days for Woodville West house
Agent Stories

Database strategy delivers $1.025m off-market sale in four days for Woodville West house

A strategic off-market approach and a 12-month buyer search came together in four days, delivering a premium result…

Young family bids from Japan to secure Kew Edwardian home after comprehensive estate preparation
Agent Stories

Young family bids from Japan to secure Kew Edwardian home after comprehensive estate preparation

When Simone Chin took on a deceased estate in Kew, she convinced the executors that comprehensive preparation would…

The digital letterbox drop.
Elite Agent TV

The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point

Samantha McLean introduces Ailsa, Elite Agent's AI journalist, and makes the case that the letterbox drop was always…

Single open inspection delivers seven-day sale in Grovedale
Agent Stories

Single open inspection delivers seven-day sale in Grovedale

Michael MacFarlane's strategic read of the buyer profile delivered a seven-day sale in Grovedale, with a single open…

People Moves

Hannah Gill launches Podium Property Management to help PMs build their own business

Podium Property Management launches with a model designed to let experienced PMs build ownership in their portfolios as…

People Moves

Cohen Handler adds three buyer’s agents in Melbourne expansion

The appointments mark the national buyer's agency's largest Victorian headcount since entering the Melbourne market.