After operating throughout late 2025 during the rollout of the company’s new brand identity in celebration of 50 years of Magain, increasing demand has driven the formal establishment of the new division.
Based in Hyde Park, the office is led by newly appointed Head of Commercial, Alex Radda, and a growing team focused on maximising asset performance and delivering strong results in the commercial market.
Identifying an opportunity to create a distinctive extension of its offering, Magain introduces a dedicated commercial division that complements the broader Magain brand while remaining true to its core values and ethos.
This move comes amid strong market momentum, with commercial investment volumes rising 15 per cent in 2025 and a projected growth of a further 23 per cent in 2026.
Managing a portfolio of more than 5,000 landlords, one of the largest portfolios in South Australia, Magain is uniquely positioned to support investors as they diversify beyond residential assets.
Landlords are expanding their portfolios into commercial property, and Magain Commercial provides a tailored pathway to facilitate this transition, offering both insight and access to new opportunities.
This shift is closely linked to the sustained growth of the residential market, which has seen many investors priced out of traditional entry points.
As a result, attention has turned toward the commercial sector, where accessibility and returns are attracting a new wave of first-time investors.
“The rise of self-managed super funds has also played a key role, enabling investors to leverage their superannuation to acquire income-generating assets. With this as an option, the commercial real estate sector has never been more dynamic,” Alex Radda, Director of Magain Commercial, said.
Built on a highly adaptable, client-first approach, the team recognises that no two landlords or investors are the same.
They work closely with clients to tailor communication and management styles to suit individual needs, offering a more hands-on experience across every stage of the asset lifecycle.
“I’ve always been drawn to the appeal of commercial investment. With such a diverse range of asset types, it provides the opportunity to work with people, businesses, and developments from all walks of life in a single day,” he said.
While commercial property is often viewed as transactional, Magain is focused on bringing its people-first philosophy into the sector, prioritising the relationships behind the assets, not just the assets themselves.
The continued growth of Magain’s commercial property management portfolio made the appointment of a dedicated commercial property manager, Nichola Purcell, a natural next step.
“Unlike residential property management, which is often centred around day-to-day maintenance and tenancy matters, commercial property management can have a direct and measurable impact on asset value, requiring a more strategic and proactive approach,” Nichola said.
Drawn to Magain’s strong foundation in South Australia’s southern suburbs, she joined the business with a vision to expand her reach statewide.
With Magain Commercial not confined to a single geographic area, the opportunity to build a diverse portfolio and work with a broad range of clients across South Australia was a key driver.