Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
The pace of change is happening faster than ever before and that applies across both technology and society in general. So how can your agency be ready, and what will those changes bring? Social scientist Nigel Dalton looks at social and tech trends emerging, and why the key to innovation involves solving your customer’s struggle.
Samantha McLean: The habits of highly effective agents
Steven Covey’s The 7 Habits of Highly Effective People is a standout work when it comes to the…
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
Generating leads and then converting them in the listing presentation are two of the most important skills any…
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every agent has experienced that sinking feeling when they realise they've lost a listing to a competitor because they…
What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Blending into a 'sea of sameness' is something every real estate agent wants to avoid but few actually…
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
When it comes to creating content and standing out from the crowd, it’s not other people’s job to…
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
When Elite Agent Managing Editor Samantha McLean read Bob Moesta’s Demand-Side Sales 101 she instantly thought about how…
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
When it comes to business growth and strategy, few in the industry rival the thought leadership of Komeo’s…
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round…
High-performing foundations: Marianne Hynes on psychological safety and how to unlock your team’s full potential by eliminating interpersonal risk
Ever wondered why a meeting ended in silence, or why rumblings of discontent reached you long after your…
Moments that matter: Jeff Gray talks prospecting, property management and the AI that allows agents to join all the dots
Artificial Intelligence has long been a topic of discussion in real estate, but how does it actually improve…
5 marketing lessons from Luxe Listings Sydney that every agent can implement
When it comes to marketing, it’s easy to get swept up in a sea of sameness, where one…
The D’Luxe Nuts: A real-world recap of Season 2 episode 6 plus an exclusive interview with Monika Tu
The finale of Luxe Listings season 2 did not disappoint with some key questions answered about our agents,…
The money mindset: Michael de Haan on how to overcome limiting beliefs, charge what your worth, and enjoy financial wellbeing
In an industry that is commission based and fluctuates with the property market, managing money can be a…
Expert commentator: Tim McIntyre on building your media profile, pitching to journalists, and what’s at the heart of a great real estate story
Ever wondered why some agent’s names and properties pop up all the time in the media? NewsCorp editor…
The D’Luxe Nuts: A real-world recap of Season 2 episode 5 plus an exclusive with D’Leanne Lewis
Season 2 of Luxe Listings is serving up all the drama you could dream of in a show…
The D’Luxe Nuts: A real world recap of episode 4 along with exclusive interviews with Gavin Rubinstein and Simon Cohen
Season 2 of Luxe Listings is serving up all the drama you could dream of in a show…
The D’Luxe Nuts: Our real life real estate recap of eps 1, 2 and 3 of Luxe Listings Sydney Season 2
The first three episodes of Luxe Listings Season 2 have officially dropped on Amazon Prime, picking up right…
The D’Luxe Nuts: Nuts for all things Luxe – our real life real estate recap of Luxe Listings Sydney Season 1
The countdown is on for the release of Luxe Listings Season 2, with plenty of questions remaining unanswered…
Transparent transactions: Peter Matthews talks about creating clarity, meeting new customer expectations, and the role technology needs to play
What are the major issues the real estate industry is facing, how can they be addressed and what…
Samantha McLean: Web 3.0, real estate and the trust revolution
Crypto is not a dirty word. But, back in 2017 when I first started talking about it, it…
Making a difference: Adrian Butera on how to work with community, be memorable and become an agent of choice
Community is at the heart of the real estate profession. But how can you give back to that…
State of the market: Nerida Conisbee on floods, interest rates, federal elections, and what real estate will do next
Between pandemics, floods and pending elections, it’s been a turbulent start to 2022. But how will all of…
The compound effect: Alexander Phillips on mastering the basics, building the momentum, and how to be a top-selling agent year after year.
Ever wondered how Alexander Phillips consistently ranks as one of the industry’s top-performers year after year? It’s not…
Mitigating the online risk: Kristen Porter on social media, real estate marketing, and managing the legal minefield of the online space
No agent wants to fall foul of the law when it comes to their marketing or online presence.…
Lessons from Google and Uber: Domain’s John Foong on leadership, learning, and building partnerships for success
The real estate industry often looks to major companies like Google and Uber when it comes to providing…
Value not fees: Jo Oliveri on how to grow your PM department, navigating the fee conversation, and creating results that demonstrate value
One of the toughest conversations most property managers and BDMs have is about fees. Drawing on lessons from…
Real empathy: Cara Atchison talks Survivor, true people skills, and how real estate set her up for success
There are a lot of parallels between the last couple of years and reality TV show Survivor. In…
Swift startup success: Daniel Di Battista on starting a family business, creating recognition in your market, and providing service that leaves an impression
If the pandemic put paid to your plans to start a business or expand it, then this podcast…
Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand
Ryan Serhant is the architect of the most followed brand in the real estate world. In this exclusive…
End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate
2021 was a watershed year for real estate, but what do agents and businesses need to do moving…
Unlimited: Hayley Van de Ven on seizing the moment, choosing your energy, and leadership that’s all about service
There’s an art to being a great leader and Hayley Van de Ven is one of the best.…