TECH + SOCIAL
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Digital Live to return in 2020
Digital Live will be back bigger and better than ever next year, with one concrete purpose; to move the real estate industry forward in its knowledge of all things digital, while improving access to education for disadvantaged children. It’s no secret that the digital world can be confusing. In an ever-changing market driven by digital,…
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Growing your adjacency revenue the easy way
With declining fees and falling revenue streams hurting many agents around the country, it is more important than ever to maximise every cent you’re earning. A new product allows real estate agents to monetise many of their preferred supplier relationships and create an additional passive stream of income for both agents and agencies. ezecomply starts the flow of adjacency revenue…
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CEO warns real estate industry has reached its ‘technology intersection’
Douglas Driscoll, CEO of award-winning real estate group Starr Partners, believes the real estate sector has reached its ‘technology intersection’. While innovation enables agents to automate and digitise their processes, he says it poses problems for an industry that needs to learn how to strike a better balance between implementing cutting-edge technologies and retaining the right level of human involvement. “Although…
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Better buyer engagement: 30 minutes with DIAKRIT’s Dick Karlsson
We’ve heard it time and again, content is king of the digital realm. But in real estate, it’s not just any content that counts. In a slowing market, the buyer is in the driver’s seat, and they’re more educated, time-poor and expectant of service than at any time in the industry’s history. “It’s no secret in the last 12 to…
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To market, to market
Bread, milk, butter and a house. That may seem like a highly unusual, if not impossible, shopping list but modern technology has combined with the smarts of a Melbourne real estate innovator to make it possible to buy a home at the same time as picking up the groceries. Market Share Property’s David Stewart won the Game Changer of the…
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Agents, tech or both? The agency of the future
Advances in technology shape every aspect of our daily lives, from smart kitchen appliances to the implementation of 5G. Conversations have turned from how Augmented Reality (AR) will impact society to how Artificial Intelligence (AI) will revolutionise life as we know it, even the real estate market, and it’s going to happen sooner than you think. Already we see huge…
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How to boost your website traffic through search keywords: Lucas Bikowski
Understanding the keyword research process is key to earn a high ranking on search engine pages, especially with users relying on Google for their queries. Keyword research is the process of discovering the specific words and phrases potential customers are typing into search engines to find agencies in your area. This requires you to research actual search terms into Google…
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Can your digital marketing be streamlined?
What can you tell us about Artspeed Evo? Artspeed Evo will revolutionise the way agencies tackle their marketing. The dynamic elastic templates reduce the number of artwork templates for most brands by typically 90 per cent. Think about that for a second. Most brands require hundreds and sometimes more than a thousand templates to deal with their supplier network. But…
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The real deal : Josh Phegan
The five to eight-year short-term debt cycle has entered a new phase. After unprecedented growth we’ve moved into contraction. Since the GFC, world banks have flooded the market with cheap credit. Cheap money leads to an increased supply of cash. People rushed to the banks, borrowed money at low interest rates and bought. They bought houses, cars, trips overseas and filled…
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To 2020 and beyond- REIQ summit 2019
With the evolution of technology, digital creations and products, virtual reality and artificial intelligence progressing at warp speed, you’d be forgiven for thinking we humans may be living on borrowed time. Steve himself is a champion of change and a leader in the futurist thinking world. He has developed a full-sized, air-powered Lego hot rod, launched a Lego space shuttle…
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Smart screens that can double up as splashbacks: the latest tech release from CES
This year’s CES was the biggest and brightest in the event’s history, with 180,000 people in attendance as 4,500 exhibitors showcased their wares. Among those leading the charge were innovators in the smart home, with a range of new gadgets and new technology set to hit the market this year. So what are the major trends emerging, and which smart…
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You had me at hello: Why a good customer service experience starts at enquiry
When you purchase a $10 item from an online retailer like Amazon you will receive a confirmation for your purchase in close to real time. Amazon will also let you know when to expect your delivery, if there are any delays and ask you for feedback after you have received your goods. All for a $10 purchase. Why should real…
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Introducing your Digital Twin in 2019
This year will see the Australian real estate industry welcome a new breed of agent: the digital twin. Most existing examples of a digital twin in real estate refer to the creation of digital replicas of actual properties using the internet of things. But what about a digital twin of yourself working with you to service customers? Artificial intelligence that…
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Three things that will make your website more attractive to clients
To the uninitiated, search engine optimisation (SEO) can seem incredibly complex. Experts will tell you it is a constantly changing discipline and requires a great deal of attention for it to work effectively. Although individual tactics and strategies may vary depending on search engine algorithm updates, there are fundamental SEO guidelines that should be simple enough to adhere to, even…
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The story behind realestate.com.au’s most-clicked listing of 2018
After languishing on the market for three years, a property in Victoria’s Narre Warren North sold this year with Kristen Turner of Peake Real Estate who took over the listing in April. Not only did Ms Turner secure a record price for the home, it also become the most-clicked on realestate.com.au for 2018 – finding its way in front of…
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How having a ‘tech startup’ mentality can make you more successful
Before some bright spark in China invented the compass in 206 BC – the west didn’t get their version until AD 1190 – navigators used the North Star to find their way home (trivia!). Today, North Star metrics (NSMs for short) are used to guide the ‘hacking’ techniques used to drive the growth of many of the fastest growing start-ups and…
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Data is the new vehicle. Here are your top driving tips.
Make no mistake: the race is on and it won’t be long until you’re lapped. For agents who don’t plan to stick their head in the sand, Laing+Simmons has come up with the top driving tips to steer through the new, uncharted real estate landscape. Ask your crew for their real-tech plan Most franchisees who ask their franchisor what their…
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Conquering the digital frontier: Mary Meeker
Each year venture capitalist and former Wall Street analyst Mary Meeker trawls the deepest, darkest depths of internet data to examine the state of play. The result is her seminal Internet Trends Report, and it informs the decision-making of small and big business alike. This year Meeker’s insight confirms a series of big-ticket trends that digital experts have long foretold…
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UK’s Goodlord platform seeks to streamline the rental process
A UK company is working to simplify the rental process, digitising everything from document signing to tenancy history checks with the aim to better cater to “Generation Rent”. Goodlord was founded in 2014 in a bid to make renting as efficient as making a purchase online or ordering a takeaway. Its services include automatic contract generation, referencing, rent and deposit…
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7 tactics to make your website listing stand out from the competition
With millions of local real estate websites trying to get ahead of your own agency website on Google and other search engines, you need a strategy to ensure yours stands out from the competition. The higher your website listing is on a search engine page, the more traffic your website is likely to generate. Focusing on building your main search…
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Google and iRobot team up to improve the smart home
In a match made in tech heaven, Google and iRobot have teamed up in a bid to better map and improve the usability of the smart home. The venture sees iRobot’s latest Roomba i7 robotic vacuum cleaner gather spatial information as it goes about cleaning the home. Ultimately Google and iRobot hope gathering the data will help simplify smart home…
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NAR Day 4: Where everyone knows your name
More from this series: Converting Online Leads, the 5 Second Rule, Video hacks and more How to Build a Long and Successful Career in Real Estate Protecting your fee and how consumers see value
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Protecting your fee and how consumers see value
Transform Digital – NEXT ROUND starts November 15
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Converting Online Leads, the 5 Second Rule, Video hacks and more
Transform Digital – NEXT ROUND starts November 15
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The robots are here, Is your business ready?
It only seems like yesterday that 3D tours, virtual reality and drone photography were the latest and greatest trends in real estate technology. Cutting edge no longer, these tools have been swiftly pushed aside for artificial intelligence including voice-activated real estate searches, Mandarin-speaking robots and a host of digital assistants. Predicting Values And wouldn’t you love to be able to…
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Josh Phegan: What problem are you solving?
The last 10 years have radically reshaped the way we live. The adoption of mobile phones, socialisation of our relationships and the amplification of remote work have also changed the way we do business. Software is eating the world. What was once done by a team of people is being automated, forcing fewer people in the process to deliver the…
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10 principles (and tools) for agents will make you better at digital marketing
Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…
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How Dexar Group are capitalising on AI
On 10 August this year, Dexar Group unveiled its first sales project involving artificial intelligence. Launched at The Grounds development in Canberra, the initiative saw a virtual assistant employed to handle initial sales queries and assist in providing real-time information. Within two hours of the site’s launch, the team had its first sales lead. By Wednesday the following week more…
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How to win more listings, and sell them faster
A select group of 50 agencies across Australia and New Zealand have discovered a way to publish dozens of eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called Spoke, and it’s a game changer. Spoke gets your ads in front of more people by targeting highly active segments…
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Is Social Media Really Worth It?
As the real estate market stabilises, it’s tempting to look at where you are investing your marketing dollars and consider where you could potentially cut back. Things might be tighter for you cashflow-wise if you aren’t turning over the same amount of stock you were at this time last year, and you might think cutting back on marketing to reduce…
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Boosting vendor and buyer traffic to your agency website through paid and organic online content
Whether marketing through Google or social media, there are two primary options at every real estate agency’s disposal: paid content (advertising) and organic content (SEO and regular social posts). Many real estate agencies rely too heavily on the former and do not utilise enough of the latter. Organic traffic offers a sustainable long-term strategy that builds your audience of vendors…
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How to select the best real estate CRM
Courtesy of many years spent collaborating with Australia’s leading estate agents, we’ve learned their key considerations when selecting a new CRM. The industry’s best all agree that having a high-performance database paves the way to repeated success, referral business and growth. Wondering what factors to weigh up prior to committing to a new CRM? Here’s a snapshot of key selection…
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