Davide Defendi

Davide Defendi

Davide Defendi is the Head of Strategy at SEO Shark. He has 10 years of experience in achieving SEO results for small businesses as well as multinational and ASX-listed brands. For more information visit seoshark.com.au
  • TECH + SOCIAL

    7 tactics to make your website listing stand out from the competition

    With millions of local real estate websites trying to get ahead of your own agency website on Google and other search engines, you need a strategy to ensure yours stands out from the competition. The higher your website listing is on a search engine page, the more traffic your website is likely to generate. Focusing on building your main search result position is too often ignored or misunderstood by agents, …

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  • TECH + SOCIAL

    Boosting vendor and buyer traffic to your agency website through paid and organic online content

    Whether marketing through Google or social media, there are two primary options at every real estate agency’s disposal: paid content (advertising) and organic content (SEO and regular social posts). Many real estate agencies rely too heavily on the former and do not utilise enough of the latter. Organic traffic offers a sustainable long-term strategy that builds your audience of vendors and buyers, …

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  • TECH + SOCIAL
    video art of sales

    Yes, video is the future – but may not get you leads!

    In recent years, agents have begun to utilise the power of video to attract vendor views and help convert them into property inspections. Real estate agencies have also utilised video to better present their team, expertise and results. Video is effective for its ease in capturing the attention of property buyers and vendors. It is one of the most powerful elements in an agent’s advertising and marketing arsenal, …

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  • TECH + SOCIAL

    9 hacks to increase your Google ranking in FY2019

    Achieving page one ranking on Google is more competitive than ever as brands look to online marketing as their main sales channel. As Google regularly updates its algorithms, brands cannot rely on the same tactics to get ahead of their competitors on search engines. Here are nine ways to improve your ranking. 1. Get your URL on reputable sites Back links can have a significant positive impact on a site’s search engine ranking, …

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