Elite Agent
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The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how to build trust, stand out online, and attract clients with ease. Learn how to turn everyday questions into high-value content that works for you 24/7.
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The truth hurts, but it works: Lisa Pennell on why real estate needs less sales hype and more honesty
There’s a moment in most real estate conversations where the vendor leans forward and asks the question every agent knows is coming: “So, what’s my property worth?” It sounds simple enough, but according to Barry Plant CEO Lisa Pennell, this is where many of the industry’s trust issues begin.
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Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time forever in short supply, creativity often ends up on the backburner. But what if coming up with fresh ideas didn’t have to be so hard—or time-consuming? Samantha McLean breaks down how to use an age-old creative framework, SCAMPER, and combine it with…
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Safe as houses?
As Trump's "Liberation Day" tariffs trigger global market volatility, residential property emerges as a potential safe haven amid economic uncertainty. With interest rate cuts looming and the Dow Jones experiencing dramatic fluctuations, housing offers stability through tangible asset security and consistent demand fundamentals that shares cannot match.
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“A bit of showbiz never hurt anyone”: Josh Horner on why real estate needs more fun
From Disney choreography to sold stickers, Josh Horner brings flair, feeling and yes, even showgirls to the property market.
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Put results first, leave excuses behind
Ray White's Upper North Shore team transformed a standard training program into a competitive bootcamp, maintaining market momentum when competitors wound down for the holidays. Their military-inspired approach focused on results over excuses, culminating in new listings and a celebratory obstacle course challenge.
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Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour, staying productive without burning out is easier said than done. Samantha McLean explores how classic time-management wisdom — like the Eisenhower Matrix — can get a modern refresh with the help of AI.
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Two months lost every year: the hidden cost of procrastination
Procrastination in real estate sales can quietly sabotage your results — costing agents up to two months of lost productivity each year. Learn why fear of failure fuels call reluctance, how to recognise it in yourself or your team, and the simple strategies to break the cycle and boost performance.
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The soft skills closing hard deals
Every agent knows the script. Build rapport. Handle objections. Present your value. Close strong. But in the real world — where stress runs high, trust is thin, and sellers have heard it all before — it’s often not the pitch that wins the listing.
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Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how to be helpful. And when the answer comes back bland, we assume it’s the AI that’s underperforming. But here’s the twist: just like with any team member, if you want better results, you’ve got to give better direction.
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Evicting a tenant – can insurance step in?
Eviction is a legal minefield where one misstep can cost landlords thousands. While most property owners view their insurance as a safety net for tenant troubles, EBM RentCover Managing Director Sharon Fox-Slater, explains that net can disappear in an instant if proper eviction protocols aren't followed.
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Beyond borders: the role of culture in real estate expansion
International real estate success depends on adapting to local markets without losing your core identity. From terminology to cultural expectations, Adam Day explains why flexibility is the key to sustainable growth across borders.
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Turning hesitation into opportunity in real estate
Test your objection-handling skills with this interactive GPT tool that builds confidence, sharpens communication and improves client trust.
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The art of closing
Real estate agents often struggle with closing sales pitches, leaving potential clients confused rather than committed. Ray White Group's recent workshops reveal that a structured agenda and strategic closing techniques can dramatically improve listing success rates in an industry where winning just 15% of presentations is the norm.
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Why real estate leadership now means mastering data
The real estate industry has always been about adapting, but according to Adrian Knowles, the pace and pressure of change have never been greater. From evolving consumer demands to a spike in data and digital tools, agents today face a clear choice: learn to lead with tech, or risk falling behind. He explores what it takes to thrive in a…
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What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical of others. So what does that mean for how we talk about AI with clients? And when should we be upfront about using it? Samantha McLean unpacks what buyers and sellers really think—and how agents can build trust while using tech behind…
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How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom and AI, you can now turn any screen recording into a polished, easy-to-follow process document in a fraction of the time.
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Navigating longer sales cycles in a shifting luxury market
When it comes to prestige property, patience is more than a virtue — it's part of the process. As Australia's luxury housing market shifts and sale cycles stretch, seasoned agents are adjusting their pace and strategy. Marshall White Sales Director John Bongiorno is one of them.
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Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income goal
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Turning rejection into results
Losing a listing is part and parcel of real estate, but how agents respond to that loss can make all the difference. According to Laing+Simmons Head of People & Growth Jacqui Barnes, the key to turning rejection into future success lies in honest, (sometimes uncomfortable), self-assessment.
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How to build a real estate marketing system with ChatGPT
In real estate, you know that everything hinges on marketing. It’s what attracts potential buyers, showcases properties, and helps you stand out in a competitive market. Without a solid marketing strategy, you risk wasting resources, time, and effort. A system can help you streamline processes, automate repetitive tasks, and focus on high-leverage activities. Plenty of people in the real estate…
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Going viral versus building real relationships in property management
Chasing viral trends might boost your follower count, but will it grow your rent roll? In property management, building trust and real relationships beats short-term attention every time. Here’s why focusing on genuine engagement leads to long-term results.
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Help to Buy expanded, but global lessons overlooked
Australia’s 2025 Budget offers limited housing support through expanded equity schemes, prefab funding, and trade training. But Ray White Chief Economist, Nerida Conisbee, warns a foreign buyer ban could hinder supply—opposite to global strategies where foreign investment helps drive development. Like other countries, the measures help some buyers but won’t solve affordability or supply challenges.
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Top of the Props: Australia and New Zealand’s Boldest PropTech Founders Go Head-to-Head in 2025 Pitch Battle
The Gold Coast will play host to Top of the Props, a high-energy live pitch event by REACH Australia and New Zealand, where emerging PropTech innovators will go head-to-head in a showcase of fresh ideas and industry potential.
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Why 4% could be the difference between coasting and crushing It
The gap between good and great isn’t as wide as you think. REINSW President and BresicWhitney CEO, Thomas McGlynn, says just 4% can be the difference; whether it’s one extra call, a tougher conversation, or a mindset shift. Success doesn’t always require an overhaul, just a sharper focus on the habits and choices that move the needle.
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Why great leadership begins with you
Leadership is more than managing others - it starts with managing yourself. Joel Davoren, Managing Director of RE/MAX Australia, offers a candid look at the importance of personal leadership. He explains why self-awareness, discipline and accountability form the foundation of effective leadership, and how focusing on your own development first can lead to stronger influence, clearer decisions, and better outcomes…
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Why maintenance at a rental is vital
It may not be your landlords’ favourite topic of conversation, but property maintenance is something that shouldn’t be ignored. EBM RentCover Managing Director Sharon Fox-Slater explains why.
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NSW Rental Reform will undermine investor confidence
As the NSW Government prepares to roll out major rental law reforms from 19 May — including the end of no-grounds evictions — many in the real estate industry are raising concerns about how the changes will play out in practice. One of them is Nick Countouris, Principal of Richardson & Wrench Pyrmont, who says that while the reforms are…
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Want to attract top talent? Build your personal brand
"When we launched eXp in the UK, many criticised what they called 'the Adam Day show'. But here's the reality – personal brand isn't vanity, it's necessity. And I learned this lesson the hard way." Adam Day - eXp Realty, International Expansion Leader.
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2025 Budget: What Real Estate Professionals Need the Government to Deliver
As the 2025 Federal Budget approaches, those of us on the frontlines of the property market are watching closely. The decisions made will directly impact our industry, our clients, and, ultimately, our business success. Here’s what I believe real estate professionals should advocate for and prepare to leverage in the coming financial year. Construction Workforce Crisis Demands Immediate Action Every…
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Your Business Exit Isn’t the End — It’s Your Next Chapter
Let’s be honest, most of us don’t like thinking about what happens when we’re no longer around. The word “exit” itself makes many people wince—it sounds so… final. And a bit negative, right? But here’s the thing: planning for leadership transition isn’t admitting defeat or waving the white flag; it’s actually one of the smartest business moves you can make.…
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Andrew Friebe returns to Harcourts as Queensland CEO
Andrew Friebe has been appointed as the new CEO for Harcourts Queensland, returning to the brand after previously serving in senior roles within the organisation.
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The Property Management talent crisis: we’re looking at the wrong problem
One in five real estate agencies today can't fill their property management positions. That's not a recruitment problem – it's a warning sign that our industry needs to fundamentally rethink how we support and value our people.
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Thriving in a changing market – how to adapt and succeed
The real estate industry is tougher than ever. Tightening markets, demanding clients, and rising competition have many agents questioning if they can keep up. But as entrepreneur and author Jim Rohn once said, “Don’t wish it were easier – wish you were better.”
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Selling your rent roll? How to maximise your outcome
Selling a rent roll is one of the most significant financial decisions a real estate business owner will make. Whether you’re planning an exit, seeking growth opportunities, or feeling burnt out, being sale-ready ensures you achieve the highest possible outcome.
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