Elite Agent
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Luxico launches exclusive membership as Billion Dollar Playground prepares for premiere
Blending five-star hotel service with the privacy of Australia's most breathtaking homes, Luxico’s new membership model promises curated stays, VIP treatment, and experiences even the best hotels cannot match.
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How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and real estate may be one of the biggest industries affected.
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The secret ingredient missing from most real estate brands
In real estate, success is not just about transactions — it is about the experiences we create. Katrina Tarrant shared a moment where celebrity chef Manu Feildel remarked, "Food tastes better when you’re happy." It is a simple truth that reminded her how happiness shapes the way we experience everything — including the way clients experience us.
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How to build a high performance business with Andrew McCulloch
Today we’re proud to release the first episode of our brand new podcast “Thought Leaders”. In this episode, Samantha McLean goes in depth with Andrew McCulloch, former CEO of Ray White NSW/ACT turned business owner of Ray White Shore Group. Andrew McCulloch is a master of real estate transformation. He’s spent his career understanding what makes high-performing agencies tick—first as a…
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Belief, structure, and strategic growth
For Michelle Champion, director of Champions of Real Estate in Cairns, sustainable success required more than ambition. It meant shaking off her "small town syndrome" and shifting from reactive day-to-day operations to leading with strategy and vision.
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“I almost went broke”: How Lawrence Kenyon-Slade built a top 1% Ray White business
Ray White’s Lawrence Kenyon-Slade says he was just two months away from going broke before making his first sale. Now, at 27, he’s one of the network’s top-performing agents, running a high-volume business across south Auckland and aiming for 150 sales and $3.6 million in GCI this year.
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Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear way to collect your followers' details, you're missing the real opportunity: building a database you own. The simple fix? Create a valuable lead magnet that turns casual followers into email subscribers – and with a little AI help, you can set it…
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Before you chase your next listing, ask yourself these 9 questions
Success in real estate isn’t just about listings, calls, and deals - it’s also about reflection. Luke Evans, General Manager of Sales NSW/ACT for The Agency, says the agents who grow the fastest are the ones who stop and ask themselves the hard questions. From whether your listing presentation is still cutting it, to how well you're managing your time…
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Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take—what the numbers mean for them, their home, and their next move. Here is a simple, time-saving prompts to write market updates people actually read—and maybe even reply to.
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Arcanite Group: the tech-driven revolution transforming new development sales
In a sector long burdened by drawn-out sales timelines and outdated marketing tactics, Arcanite Group is emerging as a strategic solution for developers seeking speed, precision, and scale. More than just a proptech platform, Arcanite fuses artificial intelligence, virtual reality, and a powerful agent network into a single operating system designed specifically for new development sales.
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ANZAC Day 2025: “Happiness is Freedom, Freedom is Courage”
This ANZAC Day, as we pause to honour courage and sacrifice, we can also draw inspiration for life and business. Through the story of a WWII veteran who served over 1,000 days overseas, we uncover powerful lessons in resilience, perspective, and mental strength — qualities every great agent, leader and business owner needs.
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Kathy Sweeney focuses on growth with new BDM role
Real estate leader Kathy Sweeney reimagines the Business Development Manager role beyond growth metrics, focusing on client experience and relationship building. The award-winning broker owner, who transitioned from sports management to real estate, embodies her "never give up" philosophy while finding fulfillment in others' success.
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Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question — it’s about engineering precision. For real estate professionals using generative AI to produce reports, market commentary or listing insights, better prompts mean better results. Enter the Mad Libbing technique — a powerful yet simple framework that turns vague instructions into structured, repeatable, high-quality outputs.
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Coaching that clicks: Why one-size-fits-all training fails real estate agents
How do you really get through to someone? Laing+Simmons’ Angela Avgerinos says the secret is ditching the cookie-cutter approach. She unpacks how great trainers and coaches cut through the noise—and what can happen when you truly ‘get’ the person in front of you.
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Manus AI goes beyond chatbots to take on real-world tasks
China's Manus AI represents a big leap from chatbots to autonomous agents capable of executing real-world tasks with minimal human intervention.
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Unleashing your true motivation
Sustainable real estate success begins not with commission targets but with discovering your intrinsic motivation, your personal "why." By building a framework of purpose through clear mission statements, forward-looking vision, and actionable values, agents create businesses that transcend transactions to deliver both professional achievement and personal fulfillment.
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10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their time, communicate with clients, and stay ahead of the competition. Inspired by Shopify’s “AI-first” approach, Samantha McLean has pulled together ten lessons every agent, BDM and business owner should know right now.
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Catherine Halloran: A New Chapter with OASIS Powered by @realty
Catherine Halloran, a seasoned agent, recently found herself navigating a significant career transition when her previous agency closed its doors. Faced with the decision to either join another brand or forge her own path, Catherine chose the latter, and her journey led her to OASIS powered by @realty.
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Agents’Agency partners with realestate.com.au to deliver bigger, better results
realestate.com.au has announced a new national partnership with Agents’Agency, which is set to deliver more value across the agency’s membership network.
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What AI is really doing for Property Managers right now
Property managers are embracing AI solutions that handle everything from tenant communications to maintenance emergencies, transforming an industry facing critical housing demands and workforce shortages.
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The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup — the AI kind. From sorting your leads to writing your emails, smart agents are using AI tools to get ahead without burning out. Here are five AI-powered strategies that’ll help you work smarter, stand out from the crowd, and bring in…
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Data integration is the new competitive edge in real estate – use it or lose it
The future of real estate commerce hinges on understanding the lifetime journey of each client – from renter, to homebuyer, possibly to investor.
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Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
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Breaking performance ceilings: the power of seeing what’s possible
One thing that's become crystal clear to me throughout my career in real estate is that most performance barriers aren't market-driven – they're mental.
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The property management metric stuck in the 90s (and why it needs to go)
The 1990s have called and want their most popular PM metric back, says Ailo co-founder Ben White. Here’s why top agencies are abandoning property per manager as a key metric and are focusing instead on strategic salary packaging for property managers.
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Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT and Steve Schull’s “Favourite or Fool” framework to qualify leads, improve conversion rates, and protect their time.
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$5000 is up for grabs right now with BizGiver grant competition
BizCover's $5000 BizGiver grant competition returns April 2025, offering Australian small businesses a chance to fuel their dreams. Previous winner Benjamin Witkowski transformed his multimedia business with a cinema-quality drone, while finalists like Gemma Lee found the experience "empowering" regardless of outcome.
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Real estate agents should focus on authenticity over awards
Real estate agent Michael Nitschke advocates for authenticity over accolades in an industry often defined by status symbols. "Being humans first and real estate agents second" means supporting clients through life's milestones rather than chasing sales targets and industry recognition.
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Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears, and motivations. Empathy mapping is a proven technique to help agents gain these insights and tailor their communication accordingly. With AI tools like ChatGPT and Crystal Knows, the process becomes faster, more accurate, and highly personalised.
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The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how to build trust, stand out online, and attract clients with ease. Learn how to turn everyday questions into high-value content that works for you 24/7.
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The truth hurts, but it works: Lisa Pennell on why real estate needs less sales hype and more honesty
There’s a moment in most real estate conversations where the vendor leans forward and asks the question every agent knows is coming: “So, what’s my property worth?” It sounds simple enough, but according to Barry Plant CEO Lisa Pennell, this is where many of the industry’s trust issues begin.
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Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time forever in short supply, creativity often ends up on the backburner. But what if coming up with fresh ideas didn’t have to be so hard—or time-consuming? Samantha McLean breaks down how to use an age-old creative framework, SCAMPER, and combine it with…
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Safe as houses?
As Trump's "Liberation Day" tariffs trigger global market volatility, residential property emerges as a potential safe haven amid economic uncertainty. With interest rate cuts looming and the Dow Jones experiencing dramatic fluctuations, housing offers stability through tangible asset security and consistent demand fundamentals that shares cannot match.
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“A bit of showbiz never hurt anyone”: Josh Horner on why real estate needs more fun
From Disney choreography to sold stickers, Josh Horner brings flair, feeling and yes, even showgirls to the property market.
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Put results first, leave excuses behind
Ray White's Upper North Shore team transformed a standard training program into a competitive bootcamp, maintaining market momentum when competitors wound down for the holidays. Their military-inspired approach focused on results over excuses, culminating in new listings and a celebratory obstacle course challenge.
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