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Author

Mark Carter

Mark Carter is a keynote speaker, trainer and author of Add Value.

Opinion

Stand firm, trade smart, walk away: the three pillars of powerful negotiation

Ask most agents when negotiation begins, and they’ll point to the moment an offer lands. In reality, it starts much earlier — sometimes from the very first phone call. Every discussion about price, commission or expectations is a form of negotiation. The agents who understand this don’t just react to objections; they shape the conversation long before the paperwork begins.

Opinion

Digital is part of an older story

Mark Carter, an international keynote speaker, TEDx presenter, and author with over 28 years of expertise in leadership,…

Strategy & Best Practice

What Da Vinci can teach us about real estate

Being full of ideas and unable to execute them is nothing new – the great artist Leonardo Da…