Ray Scarfe of @realty sold a three-bedroom house at 59 Tamarind Street, Maleny, for $890,000 in 26 days, with four written offers after a coming-soon social media campaign.
The vendors listed the home on 27 August 2026 and went under contract on 22 September 2026. It sold by private treaty.
Building interest before the portals went live
Ray and colleague Laurelle Owen opened with Facebook ‘Coming Soon’ advertising. It put the three-bedroom, one-bathroom house in front of buyers before the portal launch.
The home went live on the major portals on 13 September 2026, with Facebook advertising continuing in support.
Ray said the social media pre-marketing was clearly a successful strategy.
A flipbook that keeps buyers on one listing
Ray and Laurelle also built a digital flipbook for the home. It worked as a private website with clickable links to the virtual tour, video and Google Maps.
“The digital flipbook acts like a personal website for the property,” Ray said.
The benefit, Ray explained, is that buyers considering the home have no easy links through to other properties for sale. Their attention stays on Tamarind Street.
Four written offers, one clear choice
The campaign generated 40 enquiries and 14 inspections. Buyers commented on the home’s charm and its position.
The eventual buyer inspected early and was clearly keen. They took an expression of interest form and submitted it about a week later.
In total, four written offers came in. The vendors accepted the one that best suited them on price and conditions.
Ray said the vendors were pleased with the prompt result.
Suburb profile data puts Maleny’s average days on market in 2026 at 63. The 26 days for this sale includes the coming-soon campaign, which ran before the portal launch on 13 September 2026.
About the agent
Ray Scarfe has worked in real estate across the Sunshine Coast and Hinterland for 26 years, making hundreds of sales. Based with @realty, Ray covers Maleny, Montville, Mapleton and surrounding suburbs, and provides vendors with photography, video, virtual tours and social media marketing at no cost. Clients describe Ray as responsive, honest and easy to deal with. Visit Ray’s website for more information or call Ray on 0414943269.