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BEST PRACTICE
Positive Delusion Delivers Results
CHRISTINA GUIDOTTI’S SECOND book The True Believers was released in 2014. Sharing an extract, she demonstrates how the courage and conviction of a ‘true believer’ can overcome inertia when it comes to achieving in real estate. ONE YEAR AT the Australasian Real Estate Awards, I remember sitting with my team watching the winners go up on stage and feeling inspired.…
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Elite Agent
Tim and Fiona Gregory RE/MAX Property Services Caloundra, QLD
Tim and Fiona Gregory work as a husband and wife team with RE/MAX in Caloundra on the Sunshine Coast. In a career already spanning 36 years, Tim has successfully negotiated the sale of over 1,500 properties in Sydney, Tasmania, rural New South Wales and on the Sunshine Coast. Fiona began her career in real estate in 2001 after serving for…
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Elite Agent
Six Steps To Jump-Start Your Online Marketing Results
Why is it that some business owners pour thousands of dollars into their online marketing efforts to see little or no return on their investment, while others seem to do exactly the same thing yet reap tremendous rewards? SEPARATING THE men from the boys is a pre-determined success formula. Smart business owners have a plan. Follow the Six Steps to…
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Elite Agent
Grow Together, Grow Your Business
John McCloskey recalls the ‘shock’ of going from being a listing and selling agent to being a manager, and then principal of an agency. Gone was the constant drive for personal results, and in its place was a never-ending process of back-patting and encouraging others. What should you expect if you are planning the same move? THE MOVE from being…
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Elite Agent
Winning Consistency: Tim Longmore
Tim Longmore is a Senior Property Consultant and Auctioneer at Noel Jones’ newest office in Mitcham. He was an REIV Agent of the Year finalist in 2014, and runner-up Salesperson of the Year for the Noel Jones Group. The Mitcham area of Melbourne, Victoria not only offers a diverse range of homes dating from the 1950s and 1960s; there are…
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EPM
Melanie Attard: Century 21 The Property Shoppe Windsor, NSW
Melanie Attard has been in the real estate industry in the Hills and Hawkesbury areas since 2005. She is a Licensed Real Estate Agent and Strata Managing Agent. She also holds a Diploma in Property and a Certificate IV in Strata Management, and has recently won the Century 21 Property Manager of the Year award. With her sincere, enthusatic approach…
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EPM
Generation Y-es!
Three young professionals. A growing rent roll. Loads of youth and enthusiasm. With a lively and interesting presence on social media that made us take notice, these ladies are all about having fun while building a serious business. Just over a year ago, aged 21, Jess Mazzocato, Director of RealEstate Precinct, started her own property management company by recruiting her…
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EPM
8 Property Management Takeaways from ALPPPS
Well, that’s wrap! After two massive days earlier this year at the Annual Principals and Property Professionals Summit (ALPPPS), event organiser Jo Oliveri provides the top eight business, technology and leadership takeaways to help your property management business achieve game-changing success. COACH YOUR TEAM When it comes to leading your team, act like a sports coach. This differs from simply…
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BEST PRACTICE
Face to Face, One to One
IN AN EXCLUSIVE INTERVIEW for Elite Agent Magazine, CEO of Century 21 Australia Charles Tarbey spoke with Samantha McLean about marketing, communication and what it takes to have a successful real estate career with future-proofed longevity. The biggest changes in our industry in the last few years have really been in delivery. Delivery of our product, and delivery of our…
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EPM
The Advice Boomerang
Have you been hit by the Advice Boomerang? Are there things you say to others that are really meant for you, and how do you stop that boomerang from coming back? HOW MANY times a day do you dish out advice? Have you ever considered the regularity in which you share your opinion? I’m sure you’ve already shared some of…
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Elite Agent
Nine Simple Ways To Take Your Email Open Rate Through The Roof!
DID YOU KNOW THAT increasing the open rate of your email broadcasts by just a few percentage points has the potential to win you a heap of extra listings? Anything north of a 20 per cent email open rate is considered good. If you have a thousand contacts and you can nudge that up to 25 per cent, you’ve just…
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CUSTOMER SERVICE
Anticipate is The New Exceed
TROY HAZARD asks the question, “Is it enough to emphasise excellent customer service, or can we do more to meet our clients’ needs?” TWENTY YEARS ago businesses all over the world were using the same catch-cry to their teams: ‘We need to exceed our customers’ expectations in order for us to be the (insert industry or business category) of choice’.…
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EPM
What’s Your Disaster Recovery Plan?
New South Wales recently experienced some of the worst flooding and storms we’ve seen in over 10 years. Many businesses were left without electricity for days, and some were completely destroyed in the horrific flooding. Alister Maple-Brown, CEO of Rockend, discusses how you can take better precautions to protect your critical business data. As you can imagine, unexpected events like…
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Elite Agent
What Leaders Need To Do To Inspire Action
WHAT QUALITIES DID Martin Luther King have that our industry leaders need to adopt? Peak performance coach Tanja M Jones outlines the reasons why leadership in the real estate industry needs to get personal. HOW DID American civil rights activist Dr Martin Luther King Jr get over 250,000 people to attend his public address from the steps of the Lincoln…
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EPM
Make Each Day Count: Measuring Property Manager Performance
Improving a property management department so often comes down to measurables: setting your property managers KPIs and following up on their progress. Natalie Hastings from hastings + co offers a technology-fuelled roadmap to measurable success. AS ANY REAL estate veteran worth their salt is well aware, successful property management and sales departments are the result of a numbers game played…
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BEST PRACTICE
Fit for The Task
To get to the top of the game you need to be at the top of your game. But if you’re stressed out, where do you start? Exercise scientist and personal trainer Emily Schofield provides her top tips to get you on your way to better energy, productivity, and health. REAL ESTATE can be a stressful, demanding profession. It’s no…
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Brand Editorial
Could Your Cashflow Use A Boost?
WITH BANKS IMPOSING inflexible and restrictive lending criteria, it can sometimes be difficult to get cashflow for your agency at the times you really need it. If you are looking for a standby finance line or a working capital facility that can grow in line with your sales, Express Commission may be able to do what the banks can’t. We…
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BEST PRACTICE
Perceptions of Real Estate
WHO IS BETTER AT REAL ESTATE, men or women? What do consumers really think of the real estate profession? Are your customers listening on social media? Some stereotypes and industry assumptions have just been smashed by a landmark survey analysing vendor experiences with agents. Kylie Davis from CoreLogic reports on the findings. The Consumer Perceptions of Real Estate Agents survey…
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Elite Agent
The Agent Equity Model
Domain has gained significant ground on its competition in the last 12 months with a 65 per cent year-on-year increase in audience. So I am very keen to learn more about how they are raising the bar against strong competition. One of their strategies is allowing agents participation, or equity, rewarding them for advertising based on value and volume. Desire…
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EPM
The Clock Is Ticking: Are You On Target For 2015?
A quarter of the way through the year, Tara Bradbury reminds us of the time management skills we all need if we’re going to meet our targets. WE HAVE now come to the end of our Innovate 2015 Tour and one of interesting comments I heard along the way is ’I was so busy in January and the start of…
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BEST PRACTICE
Smashing The Mental Barriers
ASK ANY ATHLETE, NEAR-DEATH survivor, Everest summiteer, or even a successful real estate agent what is, the key to their success. Why were they able to withstand and push through the challenges and obstacles that defeated others? They will tell you that having the mental toughness to overcome obstacles was the key. Having the skill set to be a great…
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Brand Editorial
Your Brand, Your Business
IF YOU ARE THINKING about taking your career to the next level by becoming a business owner but have been a little daunted by the thought of the administration and upfront costs, then talking to the Eview Group may be a good option for you. Samantha McLean met up with business owners Maria and Manos Findikakis to find out more…
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Elite Agent
Leading Lawyers Love Conveyancing
Having acquired Conveyancing Works Solicitors in November 2011 to deliver an efficient, low cost, national conveyancing service, Slater and Gordon’s Conveyancing Works now has nine business development managers assisting agents nationally. General Manager Lee Bailie is confident that the new service model will benefit agents in a number of ways. The nationwide team are focusing on the real estate industry…
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Elite Agent
Tactical Listing
JOSH PHEGAN EXPLAINS HOW client-centred tactics and preparation will win the listing every time. TACTICS ARE the key to delivering a winning listing presentation. Just as footballers would never run onto a field without a game plan, real estate agents should not approach a listing presentation without preparing their tactical approach. The listing presentation is your chance to win potential…
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Elite Agent
Roxanne Paterson: Best New Talent
ROXANNE PATERSON, WINNER of International Best New Talent this year for LJ Hooker, is most certainly one of the network’s rising stars. Starting her career in the industry last year at 27, she has already become a member of the prestigious Captains Club. In an honest and frank interview about starting from scratch, Roxanne talks about her prospecting secrets and…
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