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Elite Agent
High Fiverr
HAVE YOU HEARD of Fiverr.com? From hiring a spokesperson to creating a logo, there are many things that you can outsource for just five (US) dollars. Elite Agent Editor Samantha McLean takes a look at some marketing and other tasks where hiring a professional at low cost can make you look amazing. WHAT IS FIVERR? Fiverr.com (Fiverr) is an online…
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EPM
Paul Signorelli Raine & Horne Marrickville, NSW
After completing his HSC and studying Accountancy for a short time, Paul Signorelli received an opportunity to complete some Property Management work experience at a local real estate office. When a junior position became available at Raine & Horne Marrickville, where his sister was working, he jumped at the opportunity and has never looked back. He is now in his…
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EPM
Seven Topics To Kick Start Your Blog
Using blogging as part of educating and informing your clients and potential customers is a wonderful, cost effective way to market your property management company – and is not just for sales people, says Loretta Morgan of Jam Property. THERE ARE A FEW simple reasons why blogging can work really well for property managers: It’s a fun and exciting way…
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EPM
When Should You Sell?
When planning to sell your business timing is key. However, ensuring your business is running well before you sell is just as important. Matt Ciallella looks at how you can prepare the best exit plan for when the time is right. SOME AGENTS AND principals I talk to have not considered when might be the best time to sell their…
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EPM
13 Proven Strategies To Help You Retain Your Clients
Client retention is one of the best ways to unlock a sustainable income stream in your property management business. What follows are 13 proven strategies from Jo Oliveri that will help you retain your clients and take you closer to the ultimate end goal: financial freedom. CLIENT INDUCTION: CONSISTENT AND ONGOING Just like you induct new members of your team,…
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EPM
Something Old, Something New: Traditional vs. High-Technology
With an ability to mould classic concepts together with ever-evolving technology, Fiona Blayney argues that we really do have the best of both worlds. IN THIS FAST-PACED, technoaggressive world an app created by three students, which slings wingless birds towards pigs, is worth $8.8 Billion. We measure our fitness not from how far or how fast we can run but…
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EPM
Life-Saving Safety Tips
Does your office have a procedure for security? If not, utilise your next meeting to discuss some basic security issues. As Asset Managers we are very important business people. We deal with landlords and tenants at different stages and times in their lives. Once you have been in property management for a short while, I am sure you can relate to…
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EPM
Recipe for Success
It was a case of sweet victory for Tammy Hutchinson of LJ Hooker Port Macquarie, who recently won the PPM National Property Management Award for Excellence after years of persistence and continual improvement of the department. Sharing her award winning tips for success, Tammy says that she is proof that “If you want something you’ve never had, you have to…
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Elite Agent
Creating Advocates In Your Community
SOCIAL AND COMMUNITY management is neither cheap nor easy, and it cannot be ‘KPI-ed’ into submission with a basic equation of time spent = listings garnered. You need to understand social media content is a reputation tool and reputation is something that can be directly linked to sales outcomes. SOCIAL MEDIA IS increasingly the first point of contact your community…
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Elite Agent
Stop Calling People on Fridays
HIGH-PERFORMING AGENTS can usually reel off the key numbers associated with their business: appraisals per week, appraisal to listing ratio, average sale price, average commission and listing conversion rate. Do you know which activities work best at what times? Chris Chapman of Fletchers Real Estate says it’s about working smarter, not harder. ONE OF THE first things I was told…
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Elite Agent
Bring Out Their Best
John and Stephanie McCloskey discuss why a softer and more involved approach to management can lead to happier and more productive employees. AS A LEADER, if you want a thriving business today you must be much more involved in the growth of your people. Engagement and transparency are the new buzzwords where a collaborative team drives the business, based around…
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Elite Agent
Are Your Privacy Policy And Practices Up To Date?
EVERY DAY you would be collecting personal information from prospective purchasers and renters, including names, phone numbers and email addresses. Of course you want to use that information to benefit your business and your sellers. But is that legal? Ursula Hogben from LegalVision takes a look at how to make the most of the information you collect without breaking the…
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Elite Agent
How Consistent Messaging Will Build Your Brand
FOLLOWING THE PRINCIPLES of Attraction Agent 3.0 will put you into the top agent category, says Tom Panos. Much of it can be directly attributed to building your personal brand through consistency of messaging. How dependable and recommendable are you? BRAND IS WHAT they say about you when you’re not there. The world has changed. In the old world it…
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Elite Agent
Christie Leet, PRD Nationwide Whitsunday
Christie Leet says he is “blessed to work and recreate in the beautiful Whitsundays” and we can’t help but agree! Christie joined the real estate industry by buying a business when he was just 21. Continuing with law and accounting studies whilst managing the business, he watched as some salespeople earned a better income than the local lawyers, and quickly…
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Elite Agent
The Goose That Lays The Golden Eggs
MICHAEL CHOI LOOKS at how to protect your most important source of income. DO YOU remember the fable about the goose that laid the golden eggs? There was once a very special goose who laid a golden egg every day. The couple who owned her were becoming rich because they could sell the beautiful golden eggs and make a lot…
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Elite Agent
Four Steps to Twice The Accountability
WHAT GETS MEASURED gets done! Tony Rowe discusses how to keep staff engaged, motivated and productive with a simple four-step process for measuring success. MANY, MANY MORE set out on the path to success in this industry than actually make it. And while in some cases it can be lack of commitment from the person in question, sometimes it is…
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EPM
Process Equals Protection
This year, a substantial amount of agency trust account fraud cases have come to light. And it’s not only the industry that’s taking note of these unfortunate criminal misdemeanours; the media are reporting widely on them, heightening the public’s distrust of the wider real estate community. PROTECTING YOUR agency from trust account fraud should be a core concern of all…
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Elite Agent
Aim high! You Can Have It All
THERE ARE SO MANY stories of agents climbing the ladder of success. The definition of success does vary, but as agents we have a lot in common. We want similar things from our lives: peace of mind, good health, meaningful and loving relationships, recognition for what we do, and financial freedom. A real estate career can be the perfect way…
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EPM
100% Guaranteed
Are you prepared to pay when a team member makes an honest mistake? Tara Bradbury explains the advantages of having a property management guarantee in place. HAVING A property management department guarantee in place is fantastic for the Business Development Manager (BDM) because they can use it as a selling tool during the listing presentation. It is now fairly common…
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Elite Agent
Techniques For Building Your Personal Brand
AT ANY GIVEN POINT in time, a home seller has any number of choices in a real estate agent. Lane Cathcart has some tips on personal branding and how you can stand out from the crowd. TRADITIONALLY, REAL ESTATE professionals have commonly held that the more hours worked, the more money they will make. Logically, it makes sense to think…
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Elite Agent
Does The Industry Need More Portals?
We don’t need any more marketing portals, says Lisa B. We just need to start thinking more carefully about how we use those that currently exist. HOW ARE YOU shaping up after the much- publicised outcry against one of the major real estate portals increasing their fees? In the last few months, rival CEOs have publicly attacked the practices of…
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Elite Agent
David Highland: Gearing For Growth
DAVID HIGHLAND HAS personally sold more than $140 million worth of property in the last 12 months, with an average of 32 days on market. He is a third-generation real estate agent, and part of the founding duo of Highland Property Agents in Cronulla NSW with his father Peter, a successful property developer. Their business has expanded incredibly from its…
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EPM
Outperforming The Market
A STRONG MARKET CYCLE over the past 12 months has led to increased revenue and profit for residential real estate agents nationally, and with it a new sense of optimism across the industry, says Daniel Evans of Macquarie Business Banking. MACQUARIE BUSINESS Banking’s 2014 Residential Real Estate Benchmarking Report revealed the top-performing residential real estate agencies across the country combine…
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PROSPECTING + LISTING
Get the lead, then don’t be beaten!
Solid leads are both the lifeblood and the bane of real estate agents’ existence. When you’re converting leads to listings and sales you feel invincible and suddenly all is right in your property world. Without leads or without converting leads, you have no listings and without listings you can’t make sales. The trouble many agents face is avoiding the ebb…
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Elite Agent
Never Let Anyone Stand Between You And Your Customer
THERE IS A NEED for real estate specialists to reposition themselves as being at the centre of transactions, writes LJ Hooker CEO Grant Harrod. TECHNOLOGY has transformed how we live, interact and work. It creates efficiencies in our daily operations and solves problems in real time. Every industry has been transposed to varying degrees by the advent of new technological…
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Elite Agent
Vendors Behaving Badly
HOME NOT SELLING? Kylie Davis from RP Data talks to Andrew Winter, host of award-winning television show Selling Houses Australia, about why homes don’t sell and what you can do to fix the problem of vendors behaving badly. THERE ARE three reasons why properties don’t sell, according to Andrew Winter, host of award-winning television show Selling Houses Australia. Each of…
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Real Estate News
Homegrown Property Intelligence
nearmap Property brings an alternative to the established players in the property market with a powerful interactive suite of visual and analytical property intelligence tools. nearmap Property features two products, an Agent Reporting Tool called ART and a property add-on for nearmap’s MapBrowser. ART is a nation-wide CMA Report generation tool, enabling real estate agents to produce instant customised reports,…
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