Claudio Encina
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Every Agent Has a Story
Every Agent Has a Story: Claudio Encina
This story comes from Claudio Encina, real estate coach, speaker and trainer, who shares the key lessons he learned during an auction unexpectedly turning south. Clear communication is imperative, especially when closing any sale or formal agreement. If something goes wrong, remain calm and empathetic to your vendors and buyers Every Agent Has a Story is proudly brought to you…
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Ask the Coach
Ask the Coach: How to be a better leader in real estate
Top coach Claudio Encina answers our reader’s burning real estate questions. Here, he tackles the topic of leadership. Q. I want to be a better leader and connect better with my staff. Any tips? – Ben Lawson, Lawson Estate Agents Lake Macquarie As a principal, understand your leadership style. Some principals have a style that is nonrelational and they are usually…
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Ask the Coach
Ask the Coach: How to Close the Gap with Vendor Expectations
Q. How can I close the gap with vendor expectations? – Sarah Bourke, Di Jones 1. SET-TO-SELL MEETING Also known as the expectation meeting. This lays the foundation before the first open home and should be set up a few days prior to that date. The key areas to focus on in this meeting are benchmarks: How many contracts do you expect to…
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Ask the Coach
Ask the Coach: How to Stand Out from the Crowd in your Listing
With our Transform Masters program concluded, we revisit some of the great questions the participants had for head coach Claudio Encina. Q. How do we stand out from the crowd when it comes to listing? Are people more inclined to go to a tech-savvy agent or is the old way still the good way? – Kaly Smith, KS Property Solutions It…
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Elite Agent
Ask the Coach – Claudio Encina: Conversion Rates
With our Transform Masters program concluded, we revisit some of the great questions the participants had for head coach Claudio Encina. Q. What is considered a good conversion rate from appraisals to listings? And what are the three best things to focus on? – Ashleigh Goodchild, Soco Realty Awesome question! Generating leads is easy, but all the money is made…
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Brand Editorial
Tom Ferry on the Innovative, Motivated Agent of the Future
TRANSCRIPT Claudio Encina: So, Tom, tell me, you were one of the forefronts in technology. I remember going through all your summits. You were always one of the ones who was predicting the trends and they came true. I remember even that little flip video that you said, “I went to Australia, and I couldn’t find it anywhere. I had…
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Ask the Coach
Ask the Coach: How to Prepare for the New Year in a Changing Market
Any tips on preparing for the New Year in a changing market? Michael Pastrikos, Ray White Southbank-Melbourne Claudio says: Go back to basics. Write down a business plan with what you would like to achieve over the next 12 months in sales, listings, presentations and market appraisals. Draft a marketing plan – prospecting and canvassing – to create new and…
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Brand Editorial
What was Coach Tom Ferry about to say?
TRANSCRIPT Claudio Encina: So, here I am in LA with Elite Agent Magazine and we’re doing a little US tour. It wouldn’t be the same if we didn’t stop by and said hello to one coach, who certainly impacted my life almost 20 years ago. I was in Palm Springs, at the Marriott, and I saw this guy and it…
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Ask the Coach
Ask the Coach: How to Stand Out in your Marketing Campaign
As a new agent who’s about to launch a marketing campaign, should I take the risk and stand out with a bit of pizazz? Conservative or be a purple cow? – Leanne Druery, Gardian Real Estate I believe before knowing which path to take with a marketing campaign you need to ask yourself some of the following questions. Do…
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Elite Agent
Ask the Coach: How to Get Sales Targets Back on Track
Top coach Claudio Encina is back to answer some of the final questions from the Transform 2017 #supersix, this time on how to get sales targets back on track. If you are behind your monthly target in the first week, what should you do? – Darin Butcher, Wiseberry Heritage Gorokan Firstly, put things into perspective; if you are only a…
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AREC2017 EA Studio
Feature Interview: Ash Weston with Claudio Encina
Transcript: Claudio Encina: Here we are at AREC 2017, and we’ve got the pleasure of meeting Ash Weston from Ray White Frankston. He’s just come off stage. Ash, thanks for joining us on the couch. Ash Weston: Thanks for having me. Claudio: Ash, tell me a little bit about your team. Ash: I’ve got a team of four. There’s myself,…
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AREC2017 EA Studio
Feature Interview: Michael Coombs with Claudio Encina
Transcript: Claudio Encina: Here we are at Elite Agent Magazine stand celebrating 20 years of AREC, and we had Michael Coombs talk with Tom Panos about super teams. Michael, thanks for joining us on the couch today. Michael Cooms: Thanks for having me. Claudio: How many is in your team now? Michael: It’s myself plus three others, so a team of…
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AREC2017 EA Studio
Feature Interview: Ric Serrao with Claudio Encina
Transcript: Claudio Encina: I’m sitting next to Ric Serrao. He’s been a high performing agent in the eastern suburbs of Sydney for a long, long time. Ric, what can we expect tomorrow from your presentation? Ric Serrao: I think I’m just trying to keep it simple. A lot has already been talked about today. I’m just trying to challenge how…
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AREC2017 EA Studio
Feature Interview: Josh Hart with Claudio Encina
Transcript: Claudio Encina: So here we are at the 20-year anniversary of AREC at Elite Agent Magazine, and we’ve just heard from Josh Hart, One Agency down in Tasmania. Josh, fantastic presentation! Josh Hart: Thank you so much. My pleasure. Claudio: Thanks for joining us on the couch. Josh: No, thanks for having me. Claudio: Tell us a little bit…
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Elite Agent TV
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Elite Agent
Ask the Coach: Claudio Encina – Educating Buyers in a slow market
Top coach Claudio Encina is back to answer some of the final questions from the Transform 2017 #supersix concerning managing vendor expectations in a slow market and how to get sales targets back on track. Q. What are some tips for helping and educating buyers in a slow and falling market, while still keeping their experience as positive as possible?…
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Elite Agent TV
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AREC2017 EA Studio
Feature Interview: Matt Lancashire with Claudio Encina
Transcript: Claudio Encina: We’ve got a special guest who spoke this morning, Matt Lancashire from Ray White New Farm. Hey, Matt. Awesome speech and presentation this morning. Matt Lancashire: Thank you very much. Claudio: And I’ve got some great comments from a lot of people. You mentioned the importance of a team. How many in your team at the moment and what…
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Elite Agent
Ask the Coach – Claudio Encina
Top real estate coach Claudio Encina is back to answer more questions, this time from the Transform 2017 #supersix challengers. This issue he covers morning rituals and agent standards. What are your thoughts on meditation and what is your morning ritual during the week? Michael Carter, Raine & Horne Penrith Meditation is being present and in the now with a high…
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Transform
Transform 2017: Coach Interview Claudio Encina
Transform 2017 Coach Claudio Encina talks about the progress of #TeamEncina (Ben Salm and Darin Butcher) and what he is asking them to focus on for the next couple of weeks before AREC.
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Ask the Coach
Ask the Coach: How do you find expired listings?
Top real estate coach Claudio Encina is back to answer more questions, this time from the Transform 2017 #supersix challengers. This time covering expired listings. How do you find expired listings and how exactly should you approach an expired listing to engage them in a conversation with you? – Lukas Pedder, Elders Mildura Firstly find expired listings by monitoring every…
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Transform
Transform 2017 Week 6A Claudio Encina and Jamie Van Le: Prospecting in the Genius Zone
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina, and #supersix member from Transform 2016, Jamie Van Le. Coaches: Claudio Encina and Jamie Van Le Key Points Changing your mindset around prospecting; see it as the ‘genius zone’ and how to beat the mind Two key ingredients to prospecting: charm ability and imagination Using the…
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Ask the Coach
Ask The Coach: Consistent Prospecting
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. Sometimes I feel guilty not doing my prospecting calls. Any advice on how to be more consistent? Noemi Guttmann, Black Diamondz International Consistency is easier said than done, especially doing the daily…
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Ask the Coach
Ask The Coach: Tips to Improve Your Listing Presentation
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I’ve recently missed a few listings – any tips to improve my listing presentation? Mele Gong, Professionals Kogarah I read about a year ago some interesting stats from Google in the United…
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Transform
Transform 2017 Week 2A Claudio Encina: Understanding Your ‘Why’, Local Market Monitor
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina. Coach: Claudio Encina Coaching Links: [typeform_embed type=”popup” url=”https://eliteagent.typeform.com/to/gS46T8″ button_text=”Click Here to get a copy of Claudio’s Market Monitor” style=”button”] Key Points Willpower vs Whypower: your why is more important than the how. The 3 parts to your business: inside sales, outside sales and circle sales…
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Ask the Coach
Ask the Coach: 8 Moves a Sales Agent Should Focus On
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. I have just moved from a sales assistant role to becoming an agent. What do you recommend I should focus on? – Anthony Antoniou, Laing+Simmons St George I believe the key to your success…
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Elite Agent
Ask the Coach: Growing Your Business
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. How can I grow my business in 2017? – Giorgio Koula, Sotheby’s International As we head into the new year, now is an excellent time to review your business. Start by analysing your 2016…
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Elite Agent
Ask the Coach: How Can I Change To Make the Next Quarter Count?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I had an ordinary start to the first quarter of the year; how can I change to make the next quarter count? Rick Mancini – McGrath Liverpool Focus on the responsibilities and the strategies…
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Ask the Coach
Ask the Coach: How Can I Start To Develop Market Share?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I have some agents dominating my marketplace. How can I start to develop market share? What’s the formula? Rod McGrath – Professionals Allawah You are either dominating or competing in your marketplace.…
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Elite Agent
Ask the Coach: The Prospecting Mindset
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Prospecting is a ‘dirty word’ – what can I do to change my mindset around it? – Andrew Burns, McGrath Hornsby Start by seeing prospecting as fun. Think of it as going into your…
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Ask the Coach
Ask the Coach: Industry Trends in 2017
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. What trends do you see in our industry heading into 2017? Ian Qui, Morton Real Estate Pyrmont There are a few emerging trends as we head into the new year, but the…
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Elite Agent
Our Top Ten Motivational Posts of 2016
Whether you are in Sales or Property Management, sometimes the hardest thing in real estate is to stay on course. Here is a list of our favourite motivational articles for 2016. 1. How to Beat Call Reluctance – Jet Xavier “Everybody lives by selling something,” according to Robert Louis Stevenson. But, for many agents, working the phones is…
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Elite Agent
Ask the Coach: Good Results from Doorknocking
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. I’ve heard that doorknocking is getting good results lately as a form of prospecting. How should I approach it if I haven’t done it before? Jesse Wilton, Villager Property Newcastle Doorknocking is gaining…
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Ask the Coach
Ask the Coach: How Do You Deal With Difficult Vendors?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. How do I deal with difficult vendors? – Matt Marano, Oxford Real Estate Darlinghurst Claudio says: Some people can be difficult, including vendors, but if you have empathy you will be able to…
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Ask the Coach
Ask The Coach: How Can I Avoid Burnout?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. Sometimes I feel like real estate just takes and takes from me. How can I avoid burnout? – Patrick Cosgrove, Raine & Horne Bondi Beach First, set some boundaries around work and…
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