Claudio Encina: I’m sitting next to Ric Serrao. He’s been a high performing agent in the eastern suburbs of Sydney for a long, long time. Ric, what can we expect tomorrow from your presentation?
Ric Serrao: I think I’m just trying to keep it simple. A lot has already been talked about today. I’m just trying to challenge how people think about their work patterns. I might talk about how I run around in a scooter all day and adopt Siri, my remote access in my iPad. So, just challenging people to think outside the square a little bit.
Claudio: What have you taken from the speakers this morning, including Bob Wolff? Some of the messages for you?
Ric: I’ve been in this industry for a little while now, and we’re always learning. The thing that stands out for me is ‘top-of-mind awareness’ of things you stop doing, which is what takes you to the next level.
Claudio: How does someone like you continue to stay on top of your game?
Ric: I genuinely love what I do and I care about people. A lot of my clients were – a lot of my friends rather – were originally clients.
Claudio: If you could give advice to someone who was starting new in real estate today, what advice would you give them today?
Ric: Find a mentor, stay away from negative people. Find a mentor that will help you and there’s a lot of people that will give up their time.
And I know that I do and many other agents do as well. Find a mentor, train, train, train, train, train. But don’t train when you go into an appraisal and a listing. That’s very, very expensive exercise.
So it’s a little bit like doing this talk. I’m not a public speaker and I know I’m gonna get tongue tied and I’m gonna slip up but I’ve practised.
So, I think training is imperative. Things like AREC are a must, because it blows your brain as to things that are going on. Look at technology and where it is and where you think it might be going. I think real estate today versus real estate in 10 years, or even five years, is going to be very different. I mean, realestate.com.au, they’ve got holograms going. I mean, hello!
Claudio: I know, amazing! Look Ric, we really appreciate your time here on the couch at Elite Agent Magazine 2017 and all I can say to you, mate, is you’re a pro doing the interviews, I’m sure you’re going to crush it out there tomorrow on the stage.
Ric: Thanks, Claudio. Thanks very much. Appreciate it.