Insights 02 – Big Data and the Future of Prospecting

Insights Issue 02

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Creating Value in the Knowledge EconomyMatt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by[…]Read More Join the digital revolution and reap the benefits: Lisa ClaesYOU’D BE HARD PRESSED to interact with any major service provider these days without being presented with some kind of[…]Read More 

Welcome to Real Estate Leadership Insights 02

Introduction by Lisa Claes, Managing Director of CoreLogic Australia/New Zealand 

WHETHER IT’S ONLINE shop fronts, downloadable information or mobile apps, digital technology has progressively filtered its way into our lives, shaping the way that we connect, communicate and operate.

No sector is immune to its influence, and it is now commonplace in many industries to enable them to be smarter at marketing to existing and new customers.

While the thought of increasing digitalisation in the real estate space may rattle some of you, my advice would be: don’t fear digital. Instead, channel your efforts into determining how you can leverage it to enhance your service proposition and deliver value for your clients. In addition to valuable insights you will find on the following pages, here are three ideas:

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Lisa Claes

WATCH Highlights of our Industry Round Table: Big Data and the future of Prospecting

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More from CoreLogic and Kylie Davis

Kylie Davis: Could Robots Rescue Real Estate Franchises?The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their[…]Read More Kylie Davis: What makes big data so big?Every real estate agent has a database – even if it’s just the names of people you’ve formerly done business[…]Read More Your Wish is Their Command: Kylie DavisFor every dollar we save on the new connectedness, we need to spend $20 on learning the skills and make the[…]Read More 

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