The National Auction Round Table 2018
Brought to you by Elite Agent in Partnership with realestate.com.au Agent Advantage
Our round table participants (L to R): Matthew Scafidi, James Bell, Alec Brown, Josh Hart, AJ Coleman, Stu Benson, James Keenan, Andy Reid, Karl Secondis, Tom Panos, Will Hampson, Gavin Croft, Peter Gourdouros, Steve Carroll (Panel Facilitator).
Sold Above Market - video series
Grab a seat at the table in our seven part video series discovering in depth best practices in Auctions as told by our leading auctioneers.
Other videos in this series TRANSCRIPT Steve Carroll: Are agents using social media well to promote themselves? To promote auctions? I’ll kick off with yourself. Alec Brown: I’m probably biased as an auctioneer. I actually love watching livestream auctions, or auction highlights. I think what is becoming a little bit tiresome is the ‘just listed’
Other videos in this series TRANSCRIPT Steve Carroll: So I’m selling my house, this Saturday, it’s going to auction. What’s your advice to me as the seller? Should I go shopping that day? Should I be in the back garden? What happens? Gavin Croft: As an auctioneer, I certainly want the vendor there. Again it’s an
Other videos in this series TRANSCRIPT Steve Carroll: What’s the difference between an ordinary auctioneer and a very, very good auctioneer? James Bell: I think understanding the dynamic of buyer and seller. I feel blessed that I’ve had the ability to have sold in our industry for 18,-19 years, and be an auctioneer that has sold and can
Other videos in this series TRANSCRIPT Steve Carroll: If we go right back to the beginning – so, someone logs on, they’re in research mode and one of the big questions that they they’re asking is “Who am I going to choose?” But maybe in addition to that, “Should I go to auction? Or should
Other videos in this series TRANSCRIPT Steve Carroll: What I’m hearing from the table is there’s never been a time where the need to actually have a conversation, agent to seller, to say, “This is what you need to do. This is the value of your property. This is the strategies you should play.” We
Other videos in this series TRANSCRIPT Steve Carroll: I want to talk the relationship between the agent and the auctioneer. You know, there’s never going to be a time when that’s more critical. If agents are listening to this or watching this, and we’ll just open this up to the floor, what advice would you
What I wish they knew...
Short, sharp and useful: here are some quick tips and tricks for agents from some of the best auctioneers in the business.
Other videos in this series TRANSCRIPT I think in my marketplace one of the key things is actually using auction. We’re a marketplace which doesn’t regularly go down that track but an auction’s all about transparency and showing the full scope of where the market is at. So, I would encourage people in my marketplace
Other videos in this series TRANSCRIPT My advice to an agent coming into real estate is to embrace the auction process because it is a fantastic platform to build your real estate career. It’s a great way to build your profile. Selling properties in less time, the days on market are reduced. You’re selling typically
Other videos in this series TRANSCRIPT I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers. A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find
Other videos in this series TRANSCRIPT For all you agents that are thinking that auctions, you gotta remember that communication is the key. You got to communicate with your vendor at all times. The reason for that is, you communicate with your vendor all times, what will happen is you’ll get a great result in
Other videos in this series TRANSCRIPT So, what really makes a successful auction campaign is great marketing, stand-out marketing, presentation of the property, having really good presentation. A lot of the estate agents are styling properties and presenting the property really well for sale. Having excellent vendor communication throughout the process, and buyer communication to culminate
Other videos in this series TRANSCRIPT The advice I’d give to agents that I work with all the time is, clearly, to make sure that you engage with your buyers, know where they are throughout the whole process and really use them and their feedback and make sure that they’re prepared for the day. Have