Real Estate Tech & Social

  • Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…

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  • On 10 August this year, Dexar Group unveiled its first sales project involving artificial intelligence. Launched at The Grounds development in Canberra, the initiative saw a virtual assistant employed to handle initial sales queries and assist in providing real-time information. Within two hours of the site’s launch, the team had its first sales lead. By Wednesday the following week more…

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  • data mining real estate

    A select group of 50 agencies across Australia and New Zealand have discovered a way to publish dozens of eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called Spoke, and it’s a game changer. Spoke gets your ads in front of more people by targeting highly active segments…

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  • As the real estate market stabilises, it’s tempting to look at where you are investing your marketing dollars and consider where you could potentially cut back. Things might be tighter for you cashflow-wise if you aren’t turning over the same amount of stock you were at this time last year, and you might think cutting back on marketing to reduce…

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  • Whether marketing through Google or social media, there are two primary options at every real estate agency’s disposal: paid content (advertising) and organic content (SEO and regular social posts). Many real estate agencies rely too heavily on the former and do not utilise enough of the latter. Organic traffic offers a sustainable long-term strategy that builds your audience of vendors…

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  • As real estate owners, directors, principals and salespeople we have a lot on our plates – not only overseeing the day-to-day operation of a business, but also listing and selling property which, ultimately, is the most important part. One of the last things we need is to deal with an old PC, laptop or server crashing when we’re in the middle…

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  • Courtesy of many years spent collaborating with Australia’s leading estate agents, we’ve learned their key considerations when selecting a new CRM. The industry’s best all agree that having a high-performance database paves the way to repeated success, referral business and growth. Wondering what factors to weigh up prior to committing to a new CRM? Here’s a snapshot of key selection…

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  • We can outsource almost everything in our lives, from our accounts to our cleaning. But how do we go about finding the right IT solution for our real estate businesses? First things first: when it comes to outsourcing your IT you’re looking for a managed service provider. This is instead of a ‘break it and fix it’ option, where you’ve…

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  • video art of sales

    In recent years, agents have begun to utilise the power of video to attract vendor views and help convert them into property inspections. Real estate agencies have also utilised video to better present their team, expertise and results. Video is effective for its ease in capturing the attention of property buyers and vendors. It is one of the most powerful…

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  • Cybercrime now outweighs drug trafficking as the most lucrative form of crime, and the real estate industry is fast becoming a preferred target. It’s no surprise considering the amount of money and wealth of personal information behind real estate transactions, or the fact that the industry is worth around $16 billion in Australia alone. It really is a gold-mining opportunity…

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  • Achieving page one ranking on Google is more competitive than ever as brands look to online marketing as their main sales channel. As Google regularly updates its algorithms, brands cannot rely on the same tactics to get ahead of their competitors on search engines. Here are nine ways to improve your ranking. 1. Get your URL on reputable sites Back…

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  • Cloud-based virtual real estate brokerages, offshore labour, and designing and building emotionally and intellectually intelligent buildings will dramatically change the way agents work in the future, experts say. The days of real estate agents existing solely in a bricks-and-mortar office are already dissolving, with US cloud brokerage eXp Realty hitting more than 10,000 agents and uplisting on the Nasdaq Stock Market late last month. The agency…

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  • Our industry has seen a remarkable transformation already: new emerging brands, new property portals offering referral fee leads and new customer service platforms introducing AI technology, just to name a few. Many of these advances and changes stem from external resources trying to either create positive steps in our industry or take a slice of the pie. All these changes…

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