Real Estate Tech & Social

  • Cybercrime now outweighs drug trafficking as the most lucrative form of crime, and the real estate industry is fast becoming a preferred target. It’s no surprise considering the amount of money and wealth of personal information behind real estate transactions, or the fact that the industry is worth around $16 billion in Australia alone. It really is a gold-mining opportunity…

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  • Achieving page one ranking on Google is more competitive than ever as brands look to online marketing as their main sales channel. As Google regularly updates its algorithms, brands cannot rely on the same tactics to get ahead of their competitors on search engines. Here are nine ways to improve your ranking. 1. Get your URL on reputable sites Back…

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  • Cloud-based virtual real estate brokerages, offshore labour, and designing and building emotionally and intellectually intelligent buildings will dramatically change the way agents work in the future, experts say. The days of real estate agents existing solely in a bricks-and-mortar office are already dissolving, with US cloud brokerage eXp Realty hitting more than 10,000 agents and uplisting on the Nasdaq Stock Market late last month. The agency…

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  • Our industry has seen a remarkable transformation already: new emerging brands, new property portals offering referral fee leads and new customer service platforms introducing AI technology, just to name a few. Many of these advances and changes stem from external resources trying to either create positive steps in our industry or take a slice of the pie. All these changes…

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  • How long have you been in real estate? I’ve been in real estate for 10 years. I initially joined local franchise agencies in the Bayside area before starting my own company in 2011. It seems like only yesterday I branched out on my own, with a lot of nerves but also a lot of ideas and determination. How did you…

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  • Last year 100 agents embraced a six-month challenge that would see their online footprint assessed, improved and put to the test. It was a program devised to teach all the essential digital media skills and offer the mentoring of the finest coaches. Known as Digital Live, it’s now back, bigger and better, for a second year. Here’s an insight into…

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  • property managers emerging technology

    The new wave of proptech disruption is seeing both residential and commercial agents introduced to a myriad of new technologies to streamline their sales process, showcase properties more favourably and reach new buyers (such as Gavl, Purplebricks, REALas, Next Address, StoreMatch, OpenAgent, Snaploader and Sellable). Auctioneer Justin Nickerson explains what agents should consider when choosing the latest quality tech to…

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  • Finding and implementing new processes can benefit agents significantly, not only through increased revenues or margins but often by providing their clients with a better level of service, cost savings or – even better – both. Currently, most agencies use a CRM software that assists them in the listing and selling process. This type of software has come a long way…

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  • Let’s face it: real estate agents aren’t well beloved by the public. Which is a pity, really. As a nation who’ve built their wealth variously on the sheep’s back and on real estate speculation, you’d expect that homeowners would have more reverence for the role of the negotiator. Real talk is: the responsibility of improving our industry’s reputation lies with…

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  • The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their own show more flexibly and efficiently. But could bots – backed by AI, automation and big data – come to the rescue and help the big real estate brands deliver new value to agents? To explore this idea, let’s look…

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  • Following the release of CoreLogic’s improved Signature Reports, the country’s largest property analytics and data provider now gives agents the power to add custom content to their Signature Comparable Market Analysis Report within their RP Data Professional account. CoreLogic product manager Mike Salway said that Signature Reports now give agents the opportunity to upload custom PDF files to their Signature…

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  • Every real estate agent has a database – even if it’s just the names of people you’ve formerly done business with sitting in your mobile phone. From old-school Rolodexes to high-end computer programs that automatically send emails and respond to queries, a database is an essential tool in every agent’s kit. So when the conversation turns to the concept of…

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  • If the mission is to sell real estate, then the currency is the listing presentation, explains Dick Karlsson of DIAKRIT. And it’s an arena where Australian agents often fail to impress. Mr Karlsson will be covering this topic and more as he offers his specialist insight at Digital Live 2018. Vice President of an international company renowned as an authority…

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