Elite Agent
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Why real estate agents are prime targets for cyberattacks – and how to protect yourself
The most recent cyberthreat report from the Australian Signals Directorate (ASD) found that a cyber incident will cost a small business approximately $49,600. This is an 8% increase on the previous year.
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How generations negotiate: Boomers to Gen Z in the property market
From Baby Boomers planning their retirement to Gen Z first-time buyers, generational differences shape the way people negotiate and engage with the property market.
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The Setback Cycle: turning challenges into real estate success
Every real estate agent knows that setbacks are part of the job. Deals fall through, markets shift, clients change their minds. But what if those challenges weren’t just obstacles? What if they were opportunities for reinvention?
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Portable Bond Scheme proposed to relieve renters’ financial strain
The McKell Institute is calling on the federal government to adopt a National Portable Bond Scheme, a policy designed to ease the financial pressures faced by renters and provide a pathway to greater financial security.
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How to respond when a landlord insurance claim is denied
Breaking the news to your landlord client that their insurance claim has been denied is not a prospect any agent relishes.
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Hemsworth neighbours list Byron Bay hinterland estate for $10 million
Tom and Emma Lane, renowned for their luxury property developments are bidding farewell to their Byron Bay hinterland estate.
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Are you getting ROI from your tech stack?
Stop adding more tech tools - it's time to make the ones you have actually talk to each other. MRI Software’s Mark Cohen explains why connected systems are the key to catching opportunities before they slip away.
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Emotional drivers in real estate: a deep dive into motivation and decision-making
Success in real estate goes beyond understanding property listings and market trends.
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Young gun leads the charge: Riley Neaton’s journey to regional real estate success
At just 28 years old, Riley Neaton, principal of Ray White Rockhampton and Yeppoon, has cemented his place as a top performer in the Ray White network.
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How auctions transformed Josh Tesolin’s real estate game
Josh Tesolin, one of Australia’s highest-volume agent and an REA top-ranked performer in NSW, has redefined his approach to real estate by embracing an auction-only sales model.
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How I Sold It: $4 million Lakewood caravan park deal sealed with digital reach
Nathan Owen and David Geary know the right buyer for a property can come from anywhere, but even they were surprised when a caravan park in Lakewood, NSW, attracted attention on the other side of the country.
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From Cluttered to Clear: How Matterport’s Latest Tools Transform Property Presentations
This is part one of a four-part series examining Matterport's latest releases and their impact on property marketing. Throughout this series, we'll explore how these tools are changing the way agents present and market properties. In Part 1, Elite Agent Editor Samantha McLean speaks exclusively with Steven Kounnas, Co-Founder and COO at Captur3d (one of Matterport's Australian Platform Partners), to…
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Mastering the art of cold calling
For real estate agents, the first 10 seconds of a cold call can determine success or failure.
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Why we need to stop reacting to market sentiments
Andy Reid: "As an industry, we are way too reactive in our actions, and way too dependent on the news to write our professional story for us."
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Underpayment laws you need to know about for 2025
New rules mean underpaying employees – whether it’s forgetting overtime, missing penalty rates, or skipping super – could land employers in serious hot water.
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The changing face of real estate influence: Behind the lists
Looking back through our Industry Influencer lists since 2017, one thing stands out – what we value as leadership in the real estate industry has changed fundamentally. Now that we’ve been able to quickly analyse data (thanks to generative AI) from these lists over a long period of time, it’s worth pulling some threads together and creating a story. First,…
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What tenancy law changes mean for agents
Discover the key tenancy law changes that impact real estate agents, including new rules on pets, minor modifications, minimum standards, and support for domestic violence survivors
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Finding joy in real estate: beyond the million-dollar listings
Discover how Josh Horner, a former Broadway dancer and founder of The Horner Agency, applies his unique background to redefine success in suburban real estate.
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Joan Rivers’ former NYC penthouse re-listed with a US$10M price cut
Joan Rivers' former home is the epitome of luxury living in the Upper East Side, New York.
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How climate risks are reshaping real estate
The increasing frequency of natural disasters, driven by climate change, is reshaping real estate markets in the United States and Australia.
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Historic £38M Belgravia mansion becomes London’s first super-prime sale of 2025
Former home of Earls of Bessborough and financier Glenn Maud is London's first super-prime deal of 2025.
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Small Improvements, big success: how marginal gains can transform real estate
What if achieving exceptional success didn’t rely on monumental changes, but rather on a commitment to incremental improvements?
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Build Your Real Estate Empire Using The 1 per cent Method That Changed Sports
In 2012, British Cycling went from underdogs to Olympic Champions. Before he became famous, James Clear wrote a post on the Buffer blog called What Would Happen If You Improved Everything by one per cent: The Science of Marginal Gains . Basically, it was about the British Cycling Team’s remarkable transformation under Sir Dave Brailsford. The team achieved extraordinary results by…
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The 5 laws for growth and lasting happiness in real estate in 2025
Discover actionable tips for personal development, meaningful connections, and embracing challenges to thrive in real estate this year.
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Rachel Berry’s formula for real estate success
Rachel Berry, Equity Partner at Ray White Mt Eden, sat down with Bianca Denham to share her journey to becoming one of New Zealand’s top real estate agents.
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The case for keeping real estate deregulated
Paul Curtin, co-founder of Place, has long championed the importance of keeping the sector accessible and innovative.
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Real estate heavyweights spill on crushing 2025’s challenges and grabbing opportunities
Industry leaders Laura Valenti, John Foong, Dr Nicola Powell, Thomas McGlynn, and Rachel Atkin, discuss what's on the real estate agenda for 2025.
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Lionel Messi opens his €223 million real estate portfolio to investors
A real estate investment trust owned by Argentine soccer star Lionel Messi made its Spanish stock exchange debut.
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Top 50 Australian Residential Real Estate Industry Influencers 2024
What a year it's been for real estate - From AI-powered platforms reshaping the industry to market-shifting policy changes and record-breaking sales, 2024 has delivered more than its share of surprises.
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How I sold it: marketing re-targeting finds the perfect buyer
Sometimes a property sells for a lot more than first anticipated. Sometimes it’s less.
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How real estate agents can thrive in 2025
Adapt or be left behind: Real estate in 2025 demands a sharp mindset, disciplined strategies, and relentless effort. Industry experts share their proven playbook—from lead generation to mastering skills—so you can thrive in the year ahead.
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We don’t need to break a glass ceiling, we just need to build a bigger house
The phrase "male, pale, and stale" has become a common critique of leadership in real estate.
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Study Reveals How Neighbourhood Upgrades Cut Crime
A research study conducted across six major US cities has found that targeted investments in neighbourhoods, such as home repairs and new construction, can lead to significant drops in crime. The study, “Investment and Crime on Residential Street Segments: Assessing the Moderating Role of Neighbourhood Characteristics,” by researchers Marie Skubak Tillyer, Arthur Acolin, and Rebecca J. Walter, found that targeted…
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The New Property Premium: Why Environmental Performance Is Becoming a Core Value Driver
For years, we've discussed environmental sustainability in real estate as though it were optional – a "nice to have" rather than a "need to have." That era is over.
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All I want for Christmas is…to be called back
Bianca Denham, Ray White’s Head of Recognition and Performance, tackles the widespread challenge of call reluctance in real estate.
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