week-26-2018
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EPM: BD & Growth
Natalie Hastings: Should They Stay, Or Should They Go?
Property management is a people business, best suited to those natural problem-solvers with a positive disposition and a flair for collaboration. But what happens when you do your very best time and again, yet find your days disturbed by an aggressive landlord who is impossible to please? Many principals are loathe to ‘sack’ a landlord – even if their behaviour is atrocious and damaging to team culture. …
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FRANCHISE NEWS
Realmark combine community and property
Realmark has successfully combined an online property marketing strategy by helping raise funds and awareness for a great local charity. Realmark Agent, Paul Tonich teamed up with close friend and client Assunta Meleca, founder of Racing for MNDi, to help pull the spotlight onto her campaign which stands for Motor Neurone Disease inherited. Realmark has always encouraged local engagement within the community and highlights the importance of giving back to the community through the True Blue outreach program. …
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INDUSTRY NEWS
New report shows foreign buyer taxes on the decline worldwide
According to a new Juwai.com report the world will see fewer new foreign buyer restrictions imposed in top Chinese property destinations in the year ahead than in any of the prior three years. The Foreign Buyer Restrictions Report 2018-19 points out that Canada’s two largest provinces, six of Australia’s eight states and territories, and Australia’s national government have all increased the taxes or restrictions that apply to foreign buyers of real estate over the past two years. …
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INDUSTRY NEWS
New report reveals first home buyer hotspots
Domain has released its First Home Buyers Report, revealing the locations offering the quickest path to purchase (based on time to save a 20 per cent deposit) and the lowest entry prices for first home buyers across Australia’s capital cities. “The report aims to make it easier for home hunters to determine the areas that offer the most promise based on locations that offer the quickest path to purchase, …
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Elite Agent
Socially minded meets social media at Digital Live 2018
When 200 agents take part in Digital Live 2018 later this year, many will walk away with invaluable skills to improve their standing in a brave new digital age. But far beyond social media, websites and digital literacy, their participation in the program will also make an invaluable difference to real children’s lives. This year proceeds from Digital Live will go to Hands Across the Water – a charity created to assist underprivileged children in Thailand in the wake of the 2004 tsunami. …
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INDUSTRY NEWS
PEXA responds to reported hacking, says system is more secure than paper method
National e-conveyancing platform PEXA has responded to the hacking scandal which made headlines earlier this week, saying that their platform was not compromised and that the econveyancing method continues to be safer than paper transactions. As reported by Fairfax Media, Masterchef finalist Dani Venn and her family lost $250,000 from the proceeds of their home sale late last week when the funds were misdirected into a hacker’s account. …
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INDUSTRY NEWS
Virtual tour startup teams up with realestate.com.au
As technology changes the face of the real estate industry, buyers and renters begin to expect added extras on their listings. Enter virtual tours, allowing customers to experience property in a new way, all from the comfort of their living rooms. Currently only three per cent of all listings offer a virtual tour option, whereas Virtual Tours Creator (VTC) founder and managing director Tom Dorawa says as many as 70 per cent of buyers would prefer to be able to see a property virtually before committing to a physical inspection. …
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INDUSTRY NEWS
Federal budget changes to soften property market: MCG
The latest Federal Budget changes to depreciation rules have halved new investor benefits resulting in ongoing consequences for already softening property markets, according to analysis by MCG Quantity Surveyors. A comprehensive study of tax depreciation schedules by MCG revealed the results of depreciation benefits being slashed in the 2017 Federal Budget. MCG’s report found the average first-year claim for properties affected by Budget changes was $5,456, …
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TECH + SOCIAL
Office of the future: Nick Boyd
Our industry has seen a remarkable transformation already: new emerging brands, new property portals offering referral fee leads and new customer service platforms introducing AI technology, just to name a few. Many of these advances and changes stem from external resources trying to either create positive steps in our industry or take a slice of the pie. All these changes come at a cost in terms of time and, …
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AREC2018 EA Studio
AREC 2018 Feature Interview: Taney Jain with Claudio Encina
TRANSCRIPT Claudio: Well, guess who stopped by the couch here at Elite Agent Magazine stand at AREC 2018? None other than Taney Jain. Taney, thank you for dropping in, my friend. Taney: Thank you so much. Claudio: You did your keynote this morning, and I’ve asked a few people, “Who is your favourite speaker?”. And you have come up every time. …
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Elite Agent TV
National Auction Round Table Part 3: Crucial Conversations
Other videos in this series TRANSCRIPT Steve Carroll: What I’m hearing from the table is there’s never been a time where the need to actually have a conversation, agent to seller, to say, “This is what you need to do. This is the value of your property. This is the strategies you should play.” We all know that agents generally don’t like to have those difficult conversations so, …
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EPM: Best Practice & Legislation
(Rental) House Rules: Sharon Fox-Slater
When it comes to Rental House Rules, rule number one is don’t DIY, cautions Sharon Fox-Slater. Seduced by the plummy tones of Laurence Llewelyn-Bowen (aka LLB) or the ocker Scottie Cam, the return of home renovation shows like House Rules and The Block is often a siren call to would-be DIYers. And while picking up the power tools at their own home is one thing, …
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Elite Agent TV
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EPM: First Person
Problem Personalities: Debbie Palmer
Across the nation we are collectively known as property managers – but we should be more aptly known as people managers or relationship managers. Properties don’t complain, get angry or fail to follow through on requests, but tenants and landlords sometimes do. Managing difficult clients is all about understanding relationships, and people’s emotions and behaviours. More often than not, an angry outburst is not a personal attack on your ability as property manager but stems from the tenant or landlord’s own fear, …
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INDUSTRY NEWS
Real estate trailblazer Di Jones passes away
Real estate industry pioneer Diane Lenore Jones passed away on Saturday surrounded by family. Di Jones CEO Rob Ward paid tribute to Di Jones, who opened her first agency in Woollahra in 1992 and played an active role as brand ambassador until her death. “Di Jones was a remarkable and generous woman who was an inspiration to many,” he said. “She set the benchmark not only for the real estate profession, …
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INDUSTRY NEWS
C21 marks global rebrand with largest marketing campaign in brand its history
Century 21 Australasia will launch the largest and most aggressive marketing campaign in its history this July. Outlined at the network’s annual convention on Hamilton Island this month, the seven figure marketing spend will leverage television, cinema, social media, billboards, public relations and events to promote the group’s new brand repositioning, message and vision for the future. The campaign comes on the back of a recent global announcement that Century 21 would be repositioning its brand to project a more modern image that better aligns with the company’s new value proposition of ‘delivery extraordinary real estate experiences to consumers.’ Chairman and Owner of Century 21, …
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FRANCHISE NEWS
Domain announced as Cricket Australia Platinum Partner
Domain and Cricket Australia today announced a four-year Platinum Partnership. Domain will be the Presenting Partner of Men’s Test Cricket over four years, which includes the next Ashes to be hosted in Australia, and will become the Official Real Estate Partner of Cricket Australia. Domain and Cricket Australia enter the partnership as the national game moves into a highly anticipated new era. …
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INDUSTRY NEWS
Ray White agents master customer experience at Super Sales Day
The underlying fundamentals of the Sydney housing market remain strong and agents have every reason to be optimistic but they need to change as their customers have changed, according to social researcher Mark McCrindle. Mr McCrindle of McCrindle Research reminded more than 300 Ray White agents at the group’s Super Sales Day – The Modern Customer last week, that they shouldn’t be discouraged by recent changes in the market. …
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INDUSTRY NEWS
VIEW.com.au appoints new CEO
VIEW.com.au has appointed Toby Balazs as their new CEO. Mr Balazs will take over from current CEO Enzo Raimondo mid-July. Mr Balazs joins from REA where he was a member of their leadership and online strategy teams since 2004. His role involved work with property developers and project marketers, most recently acting as manager of online strategy and execution for the portal. …
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FRANCHISE NEWS
NGU targets Brisbane’s eastern suburbs with eighth office opening
NGU Real Estate is continuing its swift expansion with the launch of its eighth office, based in Brisbane’s bayside suburb of Capalaba. Ben and Katreena Stanton have rebranded their Freedom Property and Get Rented Bayside businesses to form NGU Real Estate Capalaba. “The NGU Real Estate model aligned with the direction we wanted to take with our company,” Mr Stanton said. …
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INDUSTRY NEWS
Top agents head to Melbourne for Ray White industry event
Agents from all over Australia this week attended an industry function in Melbourne hosted by the leading property group Ray White. More than 100 real estate agents from many different brands – both boutique and other franchise groups – travelled from Adelaide, Perth, Brisbane, Sydney and across Melbourne to compare notes on their markets and performance amid the backdrop of the Mercedes Benz Brighton showroom. …
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Elite Agent TV
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SELLING + MARKETING PROPERTY
Creating the future – Mark McLeod
I don’t know whether you have ever tried to write a song, but when I was younger and tried I couldn’t help just regurgitating a tune that already existed. Many people have been asked what the real estate office of the future may look like. It’s quite a challenge to answer, as the most difficult part is to separate yourself from what you already know – not unlike my song-writing attempts. …
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THE ELEVATE PODCAST
Episode 51: The rise of influencer marketing, personalisation and the year of the customer with Amanda Stevens
Guest Interview: Samantha McLean talks to consumer trends and customer experience expert Amanda Stevens about the current trends of personalisation and influencer marketing, how agents and teams can build influence through storytelling, and what to expect in the future of consumer behaviour. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. …
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FRANCHISE NEWS
Bribie Island office gets RE/MAX Advanced refurbishment
Victoria Nicholson, a well-known and respected name in real estate, has completely refurbished her office on Bribie Island in Queensland to be reimaged as RE/MAX Advanced, with a new direction through growth in response to demand from the market. “Our new name reflects who and what we are,” said Ms Nicholson. “We are forward looking, and advanced in our philosophy, processes and services.” She has introduced a dedicated in-house digital division, …
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NEWS
Small deposit loans hit historic low as credit crunch sets in
New data out today shows banks have officially put the brakes on risky home buyers as the value of small deposit loans hits a record low. APRA’s quarterly property exposures statistics released today show that the value of new mortgages written in the March quarter with a loan-to-value ratio of more than 90 per cent have sunk to $5.79 billion – the lowest value since the records began in 2008. …
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INDUSTRY NEWS
Adam Piller wins 2018 REIWA Auctioneering Championships
REIWA’s annual Gift of the Gavel Auctioneering Championships concluded yesterday, with Adam Piller from Caporn Young Estate Agents taking out first place. REIWA CEO Neville Pozzi said the Auctioneering Championships showcased WA’s talent in the auction space. “While auctions remain a niche segment of the Western Australian sales market, they are becoming increasingly popular with sellers who are wanting their listing to stand out in a competitive market,” Mr Pozzi said. …
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Every Agent Has a Story
Every Agent Has a Story: Kasey McDonald
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Kasey McDonald, Director of Property Management Training Academy, who shares the key lessons she learned when responding to an email from a difficult client: Double-check the content and the recipients of your email before hitting the ‘send’ …
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INDUSTRY NEWS
How footy preferences are driving migration choices
It might be hard to believe, but your footy code preference may well influence where you end up living, according to new research by property market analysts Propertyology. The market research firm and award-winning buyers’ agency analysed interstate migration trends over the past 20 years and found a significant correlation depending on whether you are a rugby league or an AFL fan. …
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