Guest Interview: Samantha McLean talks to consumer trends and customer experience expert Amanda Stevens about the current trends of personalisation and influencer marketing, how agents and teams can build influence through storytelling, and what to expect in the future of consumer behaviour.
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SHOW NOTES / LINKS
01:30 Why 2018 is the year of the customer, and the consumer trends to watch for
02:50 Personalisation is about turning your clients into advocates
03:30 Personalised video; avoid your content solely being a video version of a campaign or report
04:30 The growing trend of independent or ‘indie’ brands and why customers connect with them
06:00 Amanda’s thoughts on what makes a great story for an agent
07:00 Agents should avoid using their track record as their lead brand story
08:00 Range Rover VS Ferrari case study: are you telling the client’s story or your own?
09:30 C2B i.e influencer marketing and the rise of the Instagram influencer
11:00 How real estate can leverage influencer marketing e.g. Three Birds Renovations
12:30 Use Instagram to research the current brands that customers are connecting with
13:30 Personal VS franchise: balance harnessing the best of your business equity with your brand story
15:00 Existing customers are commonly untapped opportunities for influence marketing
17:00 How real estate leaders can remain accountable for their influencer marketing and branding
18:30 Quick tips for building influence within your business and team
19:00 For more information visit amandastevens.com.au