VIEW.com.au has appointed Toby Balazs as their new CEO. Mr Balazs will take over from current CEO Enzo Raimondo mid-July.
Mr Balazs joins from REA where he was a member of their leadership and online strategy teams since 2004. His role involved work with property developers and project marketers, most recently acting as manager of online strategy and execution for the portal.
Mr Raimondo has been the CEO of the portal since 2016. Prior to that he was the CEO of the Real Estate Institute of Victoria (REIV), and has been working inside the real estate industry for over 16 years. It isn’t yet known what his plans are for the future.
Speaking to Property Observer, VIEW Chairman John Piccolo said MR Balazs’ track record in ‘executing transformative digital programs’ embodies VIEW’s values.
Mr Balazs said his plans were to grow the platform from its current position as the third largest in Australia.
“I am committed to continuing VIEW’s momentum based on a differentiated offering, which is resonating strongly in the market — by offering lower fees for real estate agents to list property, and importantly, delivering consumers an exceptional level of real estate industry information on a platform that is free and easy to use.”
VIEW launched in 2001, and is most popular in Victoria, having struggled to build a profile in other states. The portal recently launched Property-360, a price estimation tool.
Last year the portal rebranded from RealestateVIEW.com.au, and began editorial partnerships with Independent Media Publishers and onsite news website The New Daily.
