Business Leadership

Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.

  • Culture Kings

    This isn’t an article about stress balls, workplace yoga and office zen zones that miraculously transform your business into a place where every employee is eternally happy and shares a united positive energy. It’s about people. It’s about performance, and it’s practical. I’ve been in this business for more than two decades. I’ve seen it…

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  • The importance of your real estate company’s strategic plan

    The real estate industry is changing at an ever-increasing pace, with agencies and agents facing the prospect of being here today and gone tomorrow. Ouwens Casserly director Alex Ouwens explains how a strategic plan could be your saviour. In any hectic job it’s hard to think about tomorrow when your to-do list for today seems…

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  • Destination: Sold

    In an expansion market buyers have to act. Every three months they wait for properties to rapidly increase in price, whereas in a contractionary market, every three months a seller remains, their sale price declines. In a slow-growth market, neither the buyer or the seller are compelled to act financially. To win, you have to…

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  • 5 big lessons from Street MBA Adelaide 2019: Hannah Gill

    After much planning, anticipation and excitement, our first ever Street MBA study tour kicked off in Adelaide on 25 July. The good news: it was a huge success. We were fortunate to be visiting three of the best agencies in the state: Ouwens Casserly, Harris Real Estate and Toop & Toop. Our hosts at each…

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  • What to do when sales volumes are low

    Difficult real estate markets can still provide an opportunity for business growth, a leading real estate accountant says. Live Real Estate Accounts Managing Director Chris Mercer says agency leaders should not only see a changing market as a threat but as a great opportunity for growth. “Not all businesses are on a solid financial footing,”…

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  • Make it then break it: John Percudani on meeting the agile challenge

    Realmark might already be a hugely successful and highly-awarded agency, but Managing Director John Percudani is set to pull apart his business model then reassemble it piece by piece in a bid to improve the customer experience. When Realmark Managing Director John Percudani talks of ‘agile business’ and the ‘customer journey', he’s not just paying…

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  • Recruiting for performance

    If you’re a manager or leader you will likely have come across the age-old challenge of balancing values with results. It’s a tough question; how do you create a sustainable culture that balances and upholds set values and is equally performance driven? In any team, there are usually four types of performers. Jack Welch, Chairman…

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  • 18 things that will make you a better leader: Chris Hanley

    Don’t ask successful people what they do now; ask them what they did back then to go from there to here. What did they change and what did they implement? I have found most people know what they need to do to be a better leader or salesperson or musician. When tested on what they…

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  • Why workflow works wonders: Josh Phegan

    I want you to imagine this one person, sitting in the room, at every meeting you have, listening intently and watching your every action. They are the customer, and they can’t believe how poorly the industry is serving them. There’s a massive upgrade required to thrive in this business, and it starts with workflow –…

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  • The art of celebrating success

    You’ve had a great few months, closed a lot of deals and the future pipeline looks great. You’ve taken a lot of affirmative action, spent time getting yourself and your team organised, and everything is moving along like clockwork. The problematic market only seems to fuel your desire to keep pushing forward and dealing with…

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  • Don’t run the risk of having to pay for company debts yourself

    Recent changes to company tax obligations could put company directors at increased risk of being personally liable for the Superannuation Guarantee Charge (SCG), according to legal experts Meyer Vandenberg Lawyers. They explain amendments to the Commonwealth legislation in April have extended the enforcement measures and decreased the reporting timeframes for a company’s SCG obligations. Meanwhile,…

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  • Strategies to reduce your break even point: John Knight

    In the last month's article, we talked about the one number every business owner needs to know – their breakeven point. Once you know your breakeven point, what do you do about it? Irrespective of how your specific market is travelling, the lower your breakeven point, the lower the risk in your business. The lower…

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  • Purple Rain: 7 marketing lessons for any business

    Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn't make their business model work. With my marketer's hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can…

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  • Finding your break-even point to make better business decisions: John Knight

    In business, there are hundreds of numbers you could be tracking and the key is to know which one to focus on at the right time. Recently we’ve had a number of discussions with clients where they have expressed concerns about whether or not they should cut costs in their business. ‘Is it time to…

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