TECH + SOCIAL
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Automation Nation
There is no doubt that we are on the crest of another wave of technological breakthroughs. The next generation of tech implementations are not the clunky packages that forced us to adapt to rules. The new era allows us to literally write the rules while intelligent tech adapts to the ways we want to work and live. When we think…
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5 Trends That Will Impact Real Estate In The Future
1 IT’S ALL ABOUT THE DATA Imagine as a sales agent if you could scroll through your database of 2,000 contacts and pick the 100 people you knew were going to sell over the next six to eight months. Imagine if you could predict how many people would be bidding at your next auction and what price the property would…
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It’s Not You, It’s Your Subject Line: Ash Farrugia
I like to think of a subject line like a pick-up line – if you get it right, you’ve got a chance to prove yourself and if you get it wrong no one is going to listen to what you have to say. A subject line has to be compelling enough to convince a person that you won’t waste their…
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The Innovators at Ray White: Putting Agents face to face to face with more people
As a result of the explosion in digital lead generation, the traditionally separate departments of marketing, service, and technology now need to work together. When leads are ‘generated’ they should be nurtured, according to the individual’s needs, both online and in person. As a group, Ray White are continually on the cutting edge of innovation through investing in people and…
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Stay Smart Online Week 2017 Part 5/5 – Backups
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Stay Smart Online Week 2017 Part 4/5 – Network and Device Security
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Stay Smart Online Week 2017 Part 3/5 – Awareness
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Stay Smart Online Week 2017 Part 2/5 – Privacy
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Century 21: Future by Design
TODAY’S CONSUMERS ARE increasingly connected and tech savvy, so real estate franchises must lift to meet new service demands by using technology to its full potential. Century 21 are leaders in innovative thinking and today are considering how a new era of innovation will help their network to thrive in a mobile future. Samantha McLean talks to CEO Charles Tarbey…
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Stay Smart Online Week 2017 Part 1/5 – Passphrases
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Future Tech Horizons – Challenge or Opportunity?
First a prediction: New technologies will add another dimension to property transactions, but the central role of the agent won’t be replaced, says venture capitalist Peter Esho of what he thinks the next decade of real estate will bring. Mr Esho is CEO of Sydney-based private investment firm Esho Ventures, which invests into businesses that may be the next generation…
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How to Beat the Interceptors: Lisa B
An interceptor can be defined as a company or individual who is better at search engine optimisation or search engine marketing than you are. As Lisa B explains, their objective is to dominate page one of the search engines, where their presence entices your potential clients to call them and not look for you. Interceptors are everywhere. On the real…
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Apple’s new iOS system means a whole new augmented reality world for real estate
Apple’s new iOS11 includes ARKit, a new framework for developers to create augmented reality experiences for iPads and iPhones, starting at iPhone version 5s and going all the way up to the latest version X. A few months ago we reported a breakdown on Apple’s announcements from its major annual conference. Apple senior VP of software engineering Craig Federighi announced…
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How to Take the Perfect Selfie for Real Estate Agents: Jason Malouin
TRANSCRIPT: When it comes to the five steps for the ultimate selfie headshot, I teach people how to take control of their own image. We have this machine in our pockets. It can do amazing things, and as long as we know a couple of tips and tricks, we can really get a lot out of it and not just…
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Putting Some Spring into Your Marketing
1. YOUR PROFILE AND HEADSHOT Authenticity is key here. There’s nothing worse for a prospective client to read or see your profile and find it doesn’t match the person they meet in real life. Worse still, your information is not current or up to date. Take time to review and identify your value-add proposition to prospective clients, including: What is…
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REA Group releases guide to protect real estate industry from cyber-crime
REA Group has released a security guide to help protect Australia’s real estate industry from cyber-crime. With more businesses moving to a digital model, data, software and personal information is increasingly becoming exposed to online hackers. The guide aims to educate real estate agents about the risks they face when operating online, and provides information on how to protect their…
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Internet Trends 2017: Anton Babkov
Mary Meeker – an American venture capitalist – gives an extraordinarily comprehensive report on the state of the internet and technology once a year. Her Internet Trends report for 2017 is a 355-slide mammoth – focusing largely on video gaming, online advertising and the adoption of technology in China and India. However, there are some salient points that we should…
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The Softer Side of Social Media
IT’S TEMPTING. You have a few followers on social media and you just can’t wait to tell them about your amazing service, results and listings. Unfortunately, this approach seldom works on social media and self-promotion can alienate and annoy your audience. HARD VS SOFT SELL MARKETING Hard sell marketing is when the marketer or business gets straight to the sales…
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Modern Stamp launches to simplify event marketing for real estate professionals
San Francisco, 9 August 2017: Modern Stamp, launched today, is an event marketing solution that combines elegant, branded digital invitations with sophisticated RSVP tracking to make it easy for Real Estate professionals to market open houses, client appreciation events, home buyer workshops, and more. With Modern Stamp, Real Estate professionals can now customise and send beautiful, branded digital invitations in just…
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Do cold calls and letterbox drops really work?
In the dark old days of real estate, agents had to rely on white pages and made hundreds of cold calls for new listings. They spent hours completing letter box drops of property pamphlets and other promotional material. Today, very few consumers are tolerant of these methods. Pamphlets and brochures end up largely in the bin unacknowledged. Cold calls are…
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Kingscliff agent runs open home in Mona Vale from 800km away
Ray White Kingscliff’s James Shugg turned to outside the box thinking when his mother decided to put her home at 6/125 Darley St West, Mona Vale in NSW on the market. “I said to mum, ‘I can sell it for you’. I can sell it by negotiation and I can get there by Facebook’s FaceTime. It’s easy, all we need…
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How to Stand Out and Get More Listings with LinkedIn
Personal brand is everything in real estate, and one of the best (and underused) ways is to launch, grow and amplify your profile through linkedin.com. LinkedIn is the largest directory of professionals in the world, with over 3.6 million active users in Australia. Colin Anstie of Raging Digital explains how you can make it work for you. Creating a good…
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Bitcoin and Blockchain in real estate – is this the future?
It’s not just real estate, but many industries over the next few years will feel both gain and upheaval due to innovations in technology. In particular, banks and the real estate sector currently have their eyes on crypto-currency (Bitcoin and The Blockchain) and the potential it has to change traditional business models. A significant example happened last week, with ANZ…
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Darren and Craig Fine share their social media secrets
Real estate is a business based on images and perception. With so many tools out there to visually and emotionally connect with leads, it’s surprising that more agents are not using social media to reach more buyers. On Instagram, for example, users click the ‘like’ button 2.5 billion times. Per day. SnapChat is one of these tools, and with 100…
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How agents can get traction on Facebook: Josh Pyatt
For a modern real estate agent, Facebook marketing is highly important. It attracts plenty of business if utilised correctly. But are you maximising and using Facebook to the best of its ability? Real estate coach Josh Pyatt has seen many agents’ Facebook pages with an audience and followers who aren’t relevant to them and their market and examines the pro’s and…
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Steve Carroll: Robots, Driverless Cars and the Need for Speed
Ladies and gentlemen, in the future, when you get home from work, who would you rather have cook your dinner… your partner, or a robot programmed by Jamie Oliver? This was one of the opening questions from Steve Carroll in his keynote at this year’s Momentum events across Australia. Elite Agent’s Samantha McLean took notes and has unpacked some of…
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Purple Pain: Simon Whale
COULD REAL ESTATE AGENTS actually owe a debt of gratitude to online disrupters? Property technology specialist Simon Whale from Reapit in the UK explains why he’s in a love-hate relationship with Purplebricks. I’m thinking of going on Shark Tank and asking for $50m for a unique time management tool that would save real estate agents many hours of their lives,…
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Robots and Real Estate with Nigel Dalton at AREC 2017
To hear more about innovation in real estate, you can watch Nigel’s Transform 2017 coaching session on Time, Trust and Transparency.
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New App Developed to Keep Drones Safe
The Civil Aviation Authority of Australia (CASA) have partnered with specialist drone software company Drone Complier to develop a smartphone app to make flying drones safer. For the first time, an official app has been developed in Australia to help drone flyers stay safe and abide by the safety regulations. The app is called “Can I fly there?” and displays…
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How digital transformation can grow your agency
Integral to growth and building a scalable agency, digital technologies are at the heart of any future business strategy. But, as the owner of a real estate agency, how can you take advantage of these technologies and what are the benefits of digital transformation for your agency? Digital transformation has turned human life on its head in the last 20…
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The Art of Retargeting Online
RETARGETING, SOMETIMES CALLED remarketing, in simple terms, helps you reach people who have previously visited your website by showing them your ads on other well known sites on the internet. Adwerx, newly launched in Australia, makes this process both simple and cost-effective for real estate agents. Samantha McLean sat down with Adwerx CEO Jed Carlson to unpack this exciting new…
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Paperless Property Transactions Made Possible with Pexa
Continuing from our round up of electronic signatures and the disruption of all things paper in real estate – we move to look at the “tomorrow” that is already here in other sectors of the property service industry. Sarah Bell provides a spotlight on how Digital Signatures and the PEXA Platform remove print-sign-scan-send from the conveyance of property. Lisa Dowie,…
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Why You Need To Have a Content Marketing Plan
When used to its maximum potential, content marketing can mean big benefits and more vendor inquiries for your real estate business. Melanie Hoole explains. Compared with many other industries, such as motoring, travel and insurance, real estate is still lagging behind when it comes to content marketing. A softer approach than direct selling, content marketing is about sharing useful, compelling…
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Samantha McLean: It’s always about time
Since everyone’s time is limited to the same 24 hours in a day, the equation comes down to how much you can fit into those 24 hours, whether it’s real estate, other work, play or family.
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Thumbs Faster than Mouse: Kylie Davis
You may have a website, but is your site mobile optimised? If it isn’t and you’re wondering whether you need to worry about the expense, here’s an experiment to try; sit on a bus or a train and observe what people do. Or watch office workers eating their lunch outside in the sun, or check out human beings in any…
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