TECH + SOCIAL
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The Softer Side of Social Media
IT’S TEMPTING. You have a few followers on social media and you just can’t wait to tell them about your amazing service, results and listings. Unfortunately, this approach seldom works on social media and self-promotion can alienate and annoy your audience. HARD VS SOFT SELL MARKETING Hard sell marketing is when the marketer or business gets straight to the sales…
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Modern Stamp launches to simplify event marketing for real estate professionals
San Francisco, 9 August 2017: Modern Stamp, launched today, is an event marketing solution that combines elegant, branded digital invitations with sophisticated RSVP tracking to make it easy for Real Estate professionals to market open houses, client appreciation events, home buyer workshops, and more. With Modern Stamp, Real Estate professionals can now customise and send beautiful, branded digital invitations in just…
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Do cold calls and letterbox drops really work?
In the dark old days of real estate, agents had to rely on white pages and made hundreds of cold calls for new listings. They spent hours completing letter box drops of property pamphlets and other promotional material. Today, very few consumers are tolerant of these methods. Pamphlets and brochures end up largely in the bin unacknowledged. Cold calls are…
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Kingscliff agent runs open home in Mona Vale from 800km away
Ray White Kingscliff’s James Shugg turned to outside the box thinking when his mother decided to put her home at 6/125 Darley St West, Mona Vale in NSW on the market. “I said to mum, ‘I can sell it for you’. I can sell it by negotiation and I can get there by Facebook’s FaceTime. It’s easy, all we need…
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How to Stand Out and Get More Listings with LinkedIn
Personal brand is everything in real estate, and one of the best (and underused) ways is to launch, grow and amplify your profile through linkedin.com. LinkedIn is the largest directory of professionals in the world, with over 3.6 million active users in Australia. Colin Anstie of Raging Digital explains how you can make it work for you. Creating a good…
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Bitcoin and Blockchain in real estate – is this the future?
It’s not just real estate, but many industries over the next few years will feel both gain and upheaval due to innovations in technology. In particular, banks and the real estate sector currently have their eyes on crypto-currency (Bitcoin and The Blockchain) and the potential it has to change traditional business models. A significant example happened last week, with ANZ…
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Darren and Craig Fine share their social media secrets
Real estate is a business based on images and perception. With so many tools out there to visually and emotionally connect with leads, it’s surprising that more agents are not using social media to reach more buyers. On Instagram, for example, users click the ‘like’ button 2.5 billion times. Per day. SnapChat is one of these tools, and with 100…
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How agents can get traction on Facebook: Josh Pyatt
For a modern real estate agent, Facebook marketing is highly important. It attracts plenty of business if utilised correctly. But are you maximising and using Facebook to the best of its ability? Real estate coach Josh Pyatt has seen many agents’ Facebook pages with an audience and followers who aren’t relevant to them and their market and examines the pro’s and…
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Steve Carroll: Robots, Driverless Cars and the Need for Speed
Ladies and gentlemen, in the future, when you get home from work, who would you rather have cook your dinner… your partner, or a robot programmed by Jamie Oliver? This was one of the opening questions from Steve Carroll in his keynote at this year’s Momentum events across Australia. Elite Agent’s Samantha McLean took notes and has unpacked some of…
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Purple Pain: Simon Whale
COULD REAL ESTATE AGENTS actually owe a debt of gratitude to online disrupters? Property technology specialist Simon Whale from Reapit in the UK explains why he’s in a love-hate relationship with Purplebricks. I’m thinking of going on Shark Tank and asking for $50m for a unique time management tool that would save real estate agents many hours of their lives,…
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Robots and Real Estate with Nigel Dalton at AREC 2017
To hear more about innovation in real estate, you can watch Nigel’s Transform 2017 coaching session on Time, Trust and Transparency.
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New App Developed to Keep Drones Safe
The Civil Aviation Authority of Australia (CASA) have partnered with specialist drone software company Drone Complier to develop a smartphone app to make flying drones safer. For the first time, an official app has been developed in Australia to help drone flyers stay safe and abide by the safety regulations. The app is called “Can I fly there?” and displays…
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How digital transformation can grow your agency
Integral to growth and building a scalable agency, digital technologies are at the heart of any future business strategy. But, as the owner of a real estate agency, how can you take advantage of these technologies and what are the benefits of digital transformation for your agency? Digital transformation has turned human life on its head in the last 20…
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The Art of Retargeting Online
RETARGETING, SOMETIMES CALLED remarketing, in simple terms, helps you reach people who have previously visited your website by showing them your ads on other well known sites on the internet. Adwerx, newly launched in Australia, makes this process both simple and cost-effective for real estate agents. Samantha McLean sat down with Adwerx CEO Jed Carlson to unpack this exciting new…
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Paperless Property Transactions Made Possible with Pexa
Continuing from our round up of electronic signatures and the disruption of all things paper in real estate – we move to look at the “tomorrow” that is already here in other sectors of the property service industry. Sarah Bell provides a spotlight on how Digital Signatures and the PEXA Platform remove print-sign-scan-send from the conveyance of property. Lisa Dowie,…
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Why You Need To Have a Content Marketing Plan
When used to its maximum potential, content marketing can mean big benefits and more vendor inquiries for your real estate business. Melanie Hoole explains. Compared with many other industries, such as motoring, travel and insurance, real estate is still lagging behind when it comes to content marketing. A softer approach than direct selling, content marketing is about sharing useful, compelling…
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Samantha McLean: It’s always about time
Since everyone’s time is limited to the same 24 hours in a day, the equation comes down to how much you can fit into those 24 hours, whether it’s real estate, other work, play or family.
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Thumbs Faster than Mouse: Kylie Davis
You may have a website, but is your site mobile optimised? If it isn’t and you’re wondering whether you need to worry about the expense, here’s an experiment to try; sit on a bus or a train and observe what people do. Or watch office workers eating their lunch outside in the sun, or check out human beings in any…
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Big Data and the Future of Prospecting
WE LIVE IN AN AGE OF consumerism, where potential clients have more information about choosing an agent than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent Magazine gathered an expert panel to share insights as to how…
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Digital and Big Data – What Do They Really Mean?
THERE ARE TWO BROAD CONCEPTS which we need to understand to follow what’s occurring in real estate and other industries right now. Samantha McLean of Elite Agent Magazine starts by defining the terms and explaining their significance. ‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS ‘Digital’ means different things to different people. For some it’s purely about technology; for others it…
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Big Data beyond Australia
THE GLOBAL REAL ESTATE market is just beginning to tap into the power of predictive analytics and other data-driven technology. Overseas markets such as the US are working through the available use cases and expanding into many types of niche solutions. These too provide valuable insights for real estate agencies looking for a new way to get an edge in…
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Join the digital revolution and reap the benefits: Lisa Claes
YOU’D BE HARD PRESSED to interact with any major service provider these days without being presented with some kind of digital offering as part of the ‘customer experience’. Lisa Claes explains how to join the digital revolution and reap the benefits for your agency. Whether it’s online shop fronts, downloadable information or mobile apps, digital technology has progressively filtered its…
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4 Database Habits to Drive Listings
In a shrinking market that’s fuelled and challenged by technology, it can be easy to get distracted. But, if you want to get to the next level this year, says Eddie Cetin, go back to basics and adopt these four key success habits. In a market where fewer, more effective real estate operators are doing more, it’s critical to go…
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Creating Value in the Knowledge Economy
Matt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by Malcolm Turnbull and the Australian Chief Scientist as one of 100 knowledge workers shaping the new economy. Matt was formally trained in actuarial science and computer science, and has since honed and expanded his technical skills in these fields with…
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When Photographers Take Flight: Tips on capturing great drone footage with Chris Schneider
With the popularity of hobby drones on the rise, more and more enthusiasts are experimenting with aerial photography. Places that were once off-limits or extremely hard for photographers to reach are now much easier to access with the aid of drones. So how do you get the best out of your camera drone? Choose a quality drone with good stabilisation…
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3 Ways Robots Can Rock the World of Real Estate Agents: Kylie Davis
If real estate is all about relationships, empathy and connecting with people, is there any room in the industry for robots? The overwhelming evidence from the INMAN Connect conference in New York is yes. But we’re not talking bots that look like Rosie from the Jetsons or the Robot from Lost in Space to replace the end to end experience of…
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Top Takeaways from Inman Connect NYC 2017
Earlier in January, we attended Inman Connect NY 2017, a real estate conference bringing together the thought leaders in the industry. We spoke to real estate professionals from Australia who were also at ICNY17, and asked what their top takeaways were.
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Why your new reality should be virtual: Kylie Davis
New advances in the technology, price reductions and new consumer expectations could make 2017 the year of VR, according to experts at the INMAN New York real estate conference. Kylie Davis looks at whether the trend will finally take off this year. Ryan O’Hara, the CEO of US web portal Realtor.com, said now was the time for real estate agents to…
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To New Beginnings: Console to Launch Cloud Product in March Under New CEO Tim Molloy
Tim Molloy is no stranger to growing businesses, knowing as he does how almost any industry can be transformed through technology. Now, as the CEO of Console, he is taking a close look at how to make the role of the property manager more productive and efficient using the ‘new’ Console as a vehicle for change. Samantha McLean spoke exclusively…
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Electronic Signatures: Dragging the Disruption Chain
Electronic signatures remain an important part of the disruption chain and from what we are seeing accomplished in foreign markets, like the U.S., the capability to sign real estate documentation across distance and time zones, at speed, represents significant economies and efficiencies for the property industry. Australia -wide, the validity of electronic signatures remains foggy for many agents. Whilst pregnant…
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Virtual reality live-streaming the next best thing for property management?
Virtual Reality (VR) live streaming has helped one Melbourne-based property management company to achieve zero vacancy rates since switching to the technology over a year. Neesh Property managing director Michael Sanz describe the change as phenomenal for his business and wants to teach other agents on how to use the technology and achieve the same results. “Twelve months I bought…
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Five in Five: Five tips from #icny17 day3
Some notes from Sam’s Five in Five from #icny17 – Day 3 On Inman Day two we looked at some of the trends that are a bit over the horizon in terms of when they may land in Australia. These are trends that are happening right now. (Note: A small slip of the tongue in this ‘one take’ authentic video.…
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Five in Five: Five tips from #icny17 day2
Some notes from Sam’s Five in Five from #icny17 – Day 2 On day two we looked at the concept of saving and compressing time in real estate as we expect other transactions in life to be similarly compressed. Here are five technology trends we saw at Inman on Day 2 Taking home inventory/creating home logbooks. Similar to the concept of…
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How to secure your network from ransomware
Ransomware gets its name because once you have identified that the encryption is active, there is usually a text file or note in the directory with a process for paying a ransom in exchange for the file to decrypt the computer or network. It has happened to other people in the industry, and it could happen to you unless you…
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CES 2017 top 10 must have tech gadgets
CES (The Consumer Electronics Show) 2017 ended with a bang this year as it marked its 50th anniversary as the world’s leading innovation and technology event. Here are some of the innovations that you might be hearing about and some that are likely coming soon to a listing near you. The expo has showcased close to 700,000 products since its…
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