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SELLING + MARKETING PROPERTY
It’s Not You, It’s Your Subject Line: Ash Farrugia
I like to think of a subject line like a pick-up line – if you get it right, you’ve got a chance to prove yourself and if you get it wrong no one is going to listen to what you have to say. A subject line has to be compelling enough to convince a person that you won’t waste their…
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PROSPECTING + LISTING
Why Your Marketing Is a Long-Term Investment: Ash Farrugia
Every person I come across talks about how much money they’ve spent identifying potential vendors on Google, LinkedIn and Facebook. I don’t blame them; I use these services myself and they are effective platforms for securing leads. My concern is that agents are doing it prematurely. They are paying for contacts they don’t nurture and therefore the money they pay…
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