Ash Farrugia

Ash Farrugia is the co-founder and CEO of ActivePipe – a subscription based marketing automation and data discovery platform designed specifically for real estate. To find out more about Activepipe visit
  • I like to think of a subject line like a pick-up line – if you get it right, you’ve got a chance to prove yourself and if you get it wrong no one is going to listen to what you have to say. A subject line has to be compelling enough to convince a person that you won’t waste their…

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  • Every person I come across talks about how much money they’ve spent identifying potential vendors on Google, LinkedIn and Facebook. I don’t blame them; I use these services myself and they are effective platforms for securing leads. My concern is that agents are doing it prematurely. They are paying for contacts they don’t nurture and therefore the money they pay…

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