Elite Agent
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The great debate: should the real estate industry shut down over Christmas?
The festive season often signals a hard stop for many industries, but for real estate, shutting down entirely presents unique challenges.
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Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
AI is stirring mixed feelings in real estate. Some dismiss tools like ChatGPT as lazy, while others think using it makes them cutting-edge. The reality? It’s not about relying on a single platform but understanding how to use technology to complement your expertise.
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Why transparency is real estate’s next competitive advantage
Real estate agents are masters at selling ourselves to vendors, but we often fall short on transparency once they sign with us.
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2024 property market insights: lessons learned and trends to watch in 2025
As 2025 fast approaches, Michelle May predicts several significant trends that will shape the property market.
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2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns, as a packed calendar of public holidays and a federal election could disrupt many weeks of selling opportunities.
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The myth of the “boutique” agency: why size matters but shouldn’t define your business model
Explore Property founder Andrew Acton challenges the real estate industry's obsession with size labels and reveals why it's the size of your impact, not the size of your agency, that really matters.
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The real estate rush: catching momentum before it slips away
Momentum. Pursued daily, rarely caught and when you do, it often slips out of your hands quickly.
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How I Sold It: from plain to powerhouse
Chisholm & Gamon’s Torsten Kasper and Carolyn Clarke crafted a standout marketing campaign using digital strategies through Focus, attracting over 100 inspections and 140 auction attendees.
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Changing perceptions, new strategies: how businesses can help property managers
Property Managers are no longer the young and inexperienced “poor cousins of sales” and neither are they overwhelmed, beleaguered or disempowered.
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Mel Robbins: Why we’re addicted to busyness
Behind the packed schedules and endless productivity lies a startling truth: we are addicted to being busy, and it’s doing more harm than good.
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Meet Josh Tesolin: from humble beginnings to record-breaking success
Josh Tesolin’s rise in real estate is a story of ambition and unrelenting drive. Sitting down with Bianca Denham, the young gun from Ray White Quakers Hill reflected on his record-breaking achievements.
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Amy Drinkwater appointed Head of Partnerships at ListingLogic
ListingLogic, a leading digital marketing solutions platform for the real estate industry, has appointed Amy Drinkwater as the new Head of Partnerships.
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Why word of mouth metrics matter
Word of mouth referrals are important to any business but probably none more so than those in the real estate industry.
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Casey Laulala’s reinvention from All Blacks centre to rising star of real estate
“Discipline, focus, doing the ‘one-percenters’ … all that sticks with you. Now, it’s about translating those habits into real estate.”
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Weekend auction round-up
Melbourne and Sydney lead the auction activity but showed softer clearance rates of 64.9% and 63.4%.
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You had me at ‘Hello’… but let’s talk about ‘Show Me the Money’ and real success
Katrina Tarrant discusses how Jerry Maguire and the Rubik’s Cube offer valuable lessons for real estate success.
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REA Group Excellence Awards winners announced
REA Group last night celebrated the best of the best in the property industry at its Annual Excellence Awards gala in Melbourne.
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Caring for our industry’s unsung heroes
Property management can be thankless but business owners know the value of a great property manager.
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The Agency sees sustainability marketing vision come to life
National real estate brand The Agency has launched a sustainability marketing initiative in a move that sees the listed company use its unique model to respond to calls from property partners and consumers to be more environmentally conscious.
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Million-dollar suburbs with potential for growth
Propertybuyer and Hotspotting reveal Australia’s next million-dollar suburbs, spotlighting top areas with prime potential for long-term capital growth.
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End of year insurance check: Are you ready for 2025?
As the year comes to a close, you're probably looking forward to some well-deserved time off over the holiday period.
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How I Sold It: Digital marketing brings buyers to Coronis’ Caboolture listing
It’s not too long ago that buyers would hike to their local real estate agency on a weekend to look at the properties for sale in the window.
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Stand out in a sea of sameness
In a crowded market full of agents and brands, standing out isn’t just nice — it’s essential.
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They need to know you to choose you
Your must-do marketing channels for clients to get to know you: social media, emails, SMS, and yes, letterbox drops.
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Million Dollar Listing New York’s Kirsten Jordan shares her secrets for real estate success
Kirsten Jordan, the luxury real estate powerhouse on Million Dollar Listing New York, has carved a path in one of the world’s most competitive markets. Here's her advice to fellow agents.
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What agents need to know about managing short-term rentals
When some agents think about short-term rental accommodation, they see all the extra work associated with high-volume guest turnover. Others see opportunity.
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Key opportunities for agents as buyer behaviour shifts: REA survey
The great Australian dream of home ownership is alive ... but it's evolving.
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RBA Rate cut unlikely as market adapts: insights from industry leaders
As the Reserve Bank of Australia (RBA) is currently meeting to discuss monetary policy, expectations for an immediate interest rate cut remain low.
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Agents seeing uplift in views and enquiries with Domain’s AI targeted socialmedia property listings
Agents taking advantage of Domain’s recently introduced Audience Boost feature are seeing a 23% uptick in listing views on average.
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First timers vs seasoned tenants
Young people make up a significant portion of the rental market in Australia, but are they being treated fairly?
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Evan Yousif and Con Pedis launch Harcourts Roxburgh Park
Two experienced agents team up with marketing expert to open new Harcourts office in Melbourne's north.
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How I Sold It: renovations and digital marketing equal winning formula
When Candice Cattell listed the penthouse on Sydney's Northern Beaches she knew she had a gem on her hands - she just had to convince buyers of the same.
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Japan’s abandoned homes spark viral trend yet pose investment risks
As Japan faces a growing number of abandoned homes, known as akiyas, content creators are finding viral fame by buying and renovating these cheap properties.
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Should you ramp up your lead generation campaign during school holidays and Christmas?
One of the most debated topics among real estate professionals is whether to increase marketing efforts during school holidays and the Christmas season.
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What is the Great Aussie Dream now?
The “Great Australian Dream” has changed. Once dominated by the ambition to own a home, today’s ideal centres on leading a life free from financial pressure and a focus on well-being.
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