Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make them feel. That’s according to Area Specialist founder Michael Choi, who says that’s where personal brand comes into play. Here, he shares his secrets to building a personal brand that actually connects.
Why real estate and debt are like wine and chocolate
It causes a heck of a lot less problems than booze, biscuits and cigarettes.
Start your own business – and still take a holiday
Many people believe starting their own business means saying goodbye to holidays and time off, and hello to…
Geoff Lucas: The office isn’t dead, it has just been reimagined
There’s no doubt that the COVID-19 pandemic has brought with it great hardship and many hurdles, but it…
Six changes to make to your business before the New Year
It's hard to believe the end of the year is fast approaching, and what a year it has…
I went live on Facebook for 30 days in a row and here is what I learnt
I've always known Facebook Live is about the most powerful marketer’s tool out there.
Michelle Bowden: 15 tips to stop turning people off
When it comes to persuasion, there are plenty of things we do that attract people. Unfortunately, there are…
John Hellaby: The proof is in the pudding
Actions speak louder than words. It’s a popular phrase, and especially true when it comes to the real…
Manos Findikakis: What great agents do before the market softens
Manos Findikakis offers an insight into what agents should be doing right now in preparation for a change…
The upside and downside of regional shift
Attend an open home in the regional city of Newcastle and you’ll see a flurry of phones out,…
Why now is the time to start your own business: Michael Choi
Imagine you’re standing at the top of a popular cliff, overlooking a large body of water, famous for…
Manos Findikakis: The real measure of success
Success can be defined in many ways. In the context of business, we are accustomed to measure it…
A buyer’s agent’s top property predictions for 2022
With the economy taking a brutal beating this year, many Australians have been sitting cautiously watching and waiting…
Why border closures aren’t the only cause of rising house prices
Many property experts point to COVID-19 border closures to explain skyrocketing house prices, while economists claim historically low…
Joel Davoren: Should you be wearing blinkers?
Another Melbourne Cup is behind us, and I hope the punters among you had a win on the…
Why sales agents need buyer’s agents in a surging Sydney market
It’s never been a better time to be an agent; and a worse time to be a buyer.
Disrupted trust: Sarah Bell discusses the emergence of artificial intelligence
Sarah Bell discusses the path to trusting emerging technology in the property industry.
Why you won’t always get the big decisions right: Geoff Lucas
No matter the industry, leadership is about making some tough decisions. The Agency's Geoff Lucas explains why those…
Things to consider when buying or selling a rent roll
The rent roll market is a hot one, with demand far exceeding supply. So, whether you’re looking to…
Ellen Bathgate: Why failure teaches you more than success
Ellen Bathgate shares the greatest lessons she's learned as a leader courtesy of the inevitable mistakes made a…
30 things to look for in landlord insurance
It was back in 1991 when a gap in the market was recognised for specialist landlord insurance.
Shane Kempton: Flicking the switch on your internal technology
OK, so we know from part one that our central nervous system is the main driver for everything…
The magic bullet for becoming a million-dollar agent
Two aspects that I have absolutely loved about real estate is its predictability and the ease of access…
James Nihill: Can an algorithm replace good service?
Automation is fast becoming a reality across a broad range of industries, and it can really inspire a…
Discounting is not a winning strategy
As an industry, we should all understand that discounting fees (below the market average), will have long-term consequences – and these…
The five pillars of a successful real estate business
It takes more than raw talent and enthusiasm to successfully run a real estate business. While both are…
Nigel O’Neil: Servant leadership and why you need to ditch the ego
The term 'leader' is steeped in centuries of myth-building.
Mark McLeod: Six essential beliefs for good leadership
Ray White Chief Executive of Growth, Mark McLeod outlines the six beliefs that make for great leadership
Manos Findikakis: If you fail to plan for 2022 you plan to fail
With less than 10 weeks left to end 2021, it's time to finalize plans to finish the year…
Tiffany Bowtell: The ancient book that inspires a workforce
Tiffany Bowtell shares the three questions she asks her team each week to ensure every member is as…
On the road again – what happens if you have a car accident on the job?
The role of a real estate agent is one that typically involves clocking up a significant number of…
Don’t steal my data: Manos Findikakis
Our industry is renowned for the heated debates and disputes that often arise between agency principals and employees…
Nick Brown: teamwork makes the dream work
Edge Property founder Nick Brown shares the true traits of leadership and why it's a very different concept…
Why sustainable leaders eat first: Jet Xavier
As a leader you would agree that leadership training globally is about you teaching others how to lead…