Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Steady guidance through uncertain times
How calm, confidence, and clarity help real estate professionals guide clients and build trust, even amid global uncertainty and shifting markets
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more deals.
The three-person leadership model transforming agencies
Michael Nitschke says most principals are stuck in the weeds. The fix isn’t more hustle — it’s a…
Beyond the transaction: why the modern real estate agent must be a community pillar
Adrian Knowles explains how modern real estate agents are moving beyond transactional roles to become trusted community advocates,…
The consequences of keeping 360kg gorillas
When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in real estate teams
Stop chasing silver bullets and start stacking points
Consistency is the ultimate competitive advantage. When the market gets noisy, the best agents win by doing the…
When affordability solves one problem and creates another
As affordability drives buyers into regional Western Australia, housing pressure is rising for locals. Shane Kempton examines the…
When family is the business: How to lead, negotiate and survive in a family-run agency
Family-run real estate agencies face unique pressures when growth slows. Lessons on authority, succession and change from a…
The two things that have the greatest impact on a real estate career
Luke Evans, General Manager of Sales NSW/ACT for The Agency, says the agents who have great real estate…
The 6-stage sales script: turning conversations into commitments
Why agents who follow a clear sales process outperform those relying on personality alone, and how the 6-Stage…
AI trap in real estate: poor implementation burns clients and brands
AI has enormous potential to improve efficiency in real estate, but when implemented poorly it risks damaging the…
A hierarchy of human connection
Why attention, trust and results sit at the top of the communication ladder
What vendors want today from their agent
Today's property vendors seek agents who deliver more than sales pitches—they demand market data, transparent timing advice, and…
Case for change: Why NSW and Victoria should look north on price at auction
Australia's real estate pricing system faces a crisis of trust, with Queensland's auction model emerging as a potential…
Clear goals, proof points and maintaining authenticity – leading through change in the real estate industry
Real estate veteran Belinda Sinclair shares how industry leaders can navigate today's shifting landscape through clear goal-setting, data-driven…
The future is arriving faster than real estate thinks
How digital change, shifting cities and a new workforce are reshaping the way agencies operate — and what…
The simple question transforming how leaders work
Andrew McCulloch argues that the strongest leaders aren’t the ones with the loudest answers, but those who start…
Lisa Pennell on fixing underquoting: “Use the tech we already have”
Barry Plant CEO, Lisa Pennell, argues that the real fix for underquoting lies in modern enforcement systems, not…
If you’ve got a ‘Squidward’ at work, read this
It’s easy to let outside opinions influence how you show up online, but according to The Agency's Luke…
How to coach agents to nail every listing presentation
Too many agents treat listing presentations like an audition by memorising scripts, chasing the close, and slipping into…
The Reinventors: 5 types of leaders our industry desperately needs right now
After years of steady progress and comfortable growth, real estate is entering a period of reckoning. Climate, technology,…
Stand firm, trade smart, walk away: the three pillars of powerful negotiation
Ask most agents when negotiation begins, and they’ll point to the moment an offer lands. In reality, it…
Why brevity wins in business communication
Email remains the backbone of professional communication, but too often it’s misused. Lengthy messages filled with unnecessary detail…
What it really takes to open a high-performing real estate office
Opening a real estate office isn’t just about cutting a ribbon, it’s about building a business ready to…
Tackling underquoting with transparency
Underquoting in real estate often leaves buyers feeling misled, but greater transparency could change this. Leanne Pilkington explains…
Cracking the deposit code: What agents and brokers need to know about first-home buyers
Agents are about to gain a powerful new way to bring first-home buyers back into the market. Buyers…
The real reason people leave
Six silent killers that drive your best people away, and the "TX strategies" that make them stay.
How to scale a real estate business without burning out
If you run a business, it’s easy to fall into the habit of being the fixer. A client…
Own your growth: why great leadership starts with you
In real estate, market knowledge and negotiation skills only get you so far. REMAX managing director, Joel Davoren,…
Why happiness should come before success in real estate
In real estate, success is often measured in listings, sales, and market share, but chasing those milestones without…
Styling versus renovating: What adds the most value before selling?
Professional styling offers homeowners a higher return on investment than pre-sale renovations, costing a fraction while significantly impacting…
The biggest lie in real estate: “Just do this one thing and you’ll grow”
Real estate expert Kylie Walker debunks the industry's biggest myth that "just one thing" leads to business growth.…
Leadership fatigue is the hidden risk no one talks about
In an age where “always on” has become the default setting for many leaders, the pressure to be…
Is it time to retire the GOAT? Rethinking auction clearance rates as the market barometer
Australia's long-trusted auction clearance rates may no longer tell the full story of the property market. As selling…
The great property pause: How agents can turn “not yet” into “let’s go”
For many Australians in their 20s and 30s, buying a first home feels out of reach. Buyer’s agent…