Week-37-2018
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Elite Agent TV
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FRANCHISE NEWS
Elders launch largest ever marketing campaign to celebrate spring selling season
Elders Real Estate have launched their largest ever marketing campaign this week to kick off the 2018 spring selling season. The campaign, ‘Spin to Win’, is set to drive more leads to Elders’ agents and offices which are spread across over 300 locations nationally. With a highly targeted digital strategy, Elders is expecting to increase the number of appraisals in…
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FRANCHISE NEWS
Ray White Double Bay welcomes in a new era
Elliott Placks has been named the Managing Director of Ray White Double Bay, in Sydney’s premier eastern suburbs. An elite sales performer Mr Placks has been at Ray White Double Bay for the last 15 years and as a director for the last seven years. “I’m proud of the achievements this incredible team has received and their continuous drive for high…
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TECH + SOCIAL
How to select the best real estate CRM
Courtesy of many years spent collaborating with Australia’s leading estate agents, we’ve learned their key considerations when selecting a new CRM. The industry’s best all agree that having a high-performance database paves the way to repeated success, referral business and growth. Wondering what factors to weigh up prior to committing to a new CRM? Here’s a snapshot of key selection…
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EPM: Customer Service
The best way to handle negative reviews
The latest review platform, outside Facebook and Google, for property management departments, is a website called ‘Don’t Rent Me’. I recommend you check it out if you’re not familiar, to see whether you or your agency has been featured on what they call ‘The Wall of Shame’. Following many telephone calls and messages from property managers wanting guidance in how…
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Elite Agent TV
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FRANCHISE NEWS
Ray White Rural Gloucester launches with established team
Ken and Amy Maslen have been running their family-owned real estate businesses in Gloucester for some years, and now they’ve joined with directors Dee Braithwaite and Greg Wall in opening Ray White Rural Gloucester. It’s the same team their community know and love, and will continue to offer the outstanding service they’re renowned for, but now with a new business…
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FRANCHISE NEWS
Harcourts show their support for local education in New Zealand
Matakana School can provide children who learn by movement the ability to do so with help from Harcourts Tandem Realty North and a donation through the Harcourts Foundation. The donation to Matakana School will go towards the purchase of 20 ‘wiggle’ chairs to be used by children of all ages. “These chairs will be used by children whose learning is…
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FRANCHISE NEWS
McGrath recruit James Hayashi to lead and grow Sydney’s Eastern Suburbs sales team
McGrath Estate Agents have announced that James Hayashi has joined the company in the newly created role of Regional Sales Leader for its high-performing sales team located across Sydney’s Eastern Suburbs footprint. Mr Hayashi brings more than 13 years’ experience across many sectors of the real estate industry from sales, auctioneering, recruitment and sales management. Kon Stathopoulos, Head of Company…
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LEADERSHIP
7 ways to boost your leadership skill set
We often hear about different forms of leadership – inspirational leadership, motivational leadership, innovative leadership and leading-from-the-front leadership. Leadership is many things, but in essence it all comes down to this: a leader provides a pathway to help others expand their thinking, challenging their beliefs and attitudes about what’s possible. Leadership allows others to own their contribution, which boosts confidence, growth and…
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SELLING + MARKETING PROPERTY
Make your profile stand out in the digital world
Hands up if you’re a sheep and follow what everyone else does… Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you’re not going to stand out. It’s a good segue to the story of our own digital marketing product. Like many in the real…
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EPM: First Person
How overcoming ‘stranger danger’ can be good for business
Green and white stickers once adorned letterboxes across a community; they represented a Neighbourhood Watch (NHW) ‘safe house’. If your letterbox had one of these stickers you were considered a safe house for children in need on their way home from school. They were a fantastic idea back in the day when kids were walking home from school; should they…
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INDUSTRY NEWS
Chinese buyers invested $23.9 billion in Australian real estate in 2017
Juwai.com’s 2018 Chinese Global Property Investment Report has revealed that Chinese buyers purchased $23.9 billion of Australian real estate in 2017. That consisted of $19.4 billion in residential and $4.5 billion in commercial acquisitions, and made Australia and New Zealand the biggest market for Chinese investment. That figure is a drop of 26.8 per cent from the estimated spending in…
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INDUSTRY NEWS
Keller Williams adds Contract Smarts to Virtual Assistant
KUNGFU.AI US-based artificial intelligence services company, and Keller Williams (KW), one of the world’s largest real estate companies by agent count, have announced a partnership to together build a robust new real estate contract-reading skill for Kelle, a proprietary artificial intelligence-based personal assistant for KW agents. Launched in mid-February 2018, Kelle has more than 97,000 monthly active users and the Kelle…
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Elite Agent TV
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FRANCHISE NEWS
Ray White Rural launches corporate service to attract major agribusiness transactions
Ray White Rural and Livestock today announced the appointment of a Sydney-based corporate sales and marketing entity to service large-scale agribusiness transactions and divestments. The team, led by Andrew Starr (one of the Group’s top rural principals) and Bruce Birch (the organisation’s national livestock director), will partner with local specialists in the New South Wales network of Ray White Rural…
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EPM: HR and Recruitment
How to overcome wage woes in the modern agency
What is stopping your agency from achieving growth, and not just surviving but thriving in the current market? Most people would say it’s cash. Whether it’s growing your people through training and development, growing your market though lead generation and business development, or growing up operationally by investing in new technology, it all takes time and costs money. So the…
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FRANCHISE NEWS
Ray White Frenchs Forest reopens with Megan MacKay at the helm
Local agent Megan MacKay, together with her husband Trevor Cain, has just re-opened Ray White’s office in Frenchs Forest in the heart of the Northern Beaches. The new office, at 49 Frenchs Forest Rd, was minutes away from the soon-to-open Northern Beaches Hospital and Frenchs Forest’s future community hub. For Ms MacKay, having started her real estate career with Ray…
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INDUSTRY NEWS
ANZ and CBA follow Westpac in home loan rate hike
Following last week’s announcement from Westpac that they would be raising their variable home loan rates by 14 basis points, ANZ and the Commonwealth Bank have announced they will raise rates by 16 and 15 basis points respectively. “The latest interest rate hike from ANZ and the Commonwealth Bank comes as no surprise after Westpac opened the floodgates earlier. The big…
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FRANCHISE NEWS
Ray White Queensland celebrates winners
More than 1250 real estate agents and guests attended the prestigious Ray White Queensland annual awards at the Royal International Convention Centre to celebrate the achievements of the top offices and individuals throughout the network. Ray White Queensland has a lot to celebrate considering it traded just on $8.6 billion in residential property sales, made up of over 15,000 transactions…
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Thought Leaders Podcast
Episode 62: Alister Maple-Brown – Customer service excellence and becoming an employer of choice
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Alister Maple-Brown, CEO of Rockend, about excellence in customer service, becoming an employer of choice, what businesses should be looking for in moving to the cloud -- as well as his own leadership journey, how innovation decisions are made --…
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Ask the Coach
Ask the Coach: How to motivate your team more effectively
Q. How can I more effectively motivate my team? – Francois Vassiliades, LJ Hooker Campsie The future of leadership is becoming not a good leader, but about becoming a high-performance leader. I normally raise this with clients if they are struggling to get their team to perform at their highest level. They need you to step up; they will never outgrow…
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EPM: Leadership
Why EQ triumphs over IQ
Being a leader often meant you had to be the smartest person in the room or the person with the most grey hairs. But things have changed. Importantly, strong leadership can be the difference between a thriving and successful business, and one that suffers under the pressures of disruptive change. So what does it take to be a successful leader…
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SELLING + MARKETING PROPERTY
Inaugural Proptech Summit demonstrates future ‘digital twin’ for property
The Australian Proptech Summit was held on the 5th and 6th September and attracted a number of commercial real estate decision makers and finance players ready to connect with cutting-edge startups and technology companies ready to build the future of property in both commercial and residential. Artificial Intelligence, blockchain, big data and virtual reality were themes that featured heavily over the…
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Video of the Week
Video of the Week – Hooking a buyer for Sydney’s cheapest harbour apartment
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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FRANCHISE NEWS
Belle Property launches new training program
Belle Property have launched a new training platform that they say takes a strategic and focused approach to career pathways across all facets of the business – sales, property management and administration. “In an ever-changing marketplace, it is paramount to have an agile learning environment that provides all employees with the tools and support that they need to succeed, no matter…
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