week-36-2019
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BEST PRACTICE
Convert copy into clients
Not everyone has the luxury of hiring a copywriter to draft their prospecting emails and letters. But with a little bit of practise, anyone can nail the five principles of sales writing that converts prospects to clients. 1 RIGHT MESSAGE, RIGHT PERSON, RIGHT TIME These are the three elements of all successful sales and marketing copy. The goal of marketing…
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Real Estate News
Gold Coast agent returns to Sotheby’s International Realty
A strong desire to re-establish a name for selling premium property in a high-end market proved the main motivation for one of the Gold Coast’s hardest working agents to return to Queensland Sotheby’s International Realty. Sales agent Karen Pirie has realigned with Queensland Sotheby’s International Realty after first working with the brand when popular CEO Paul Arthur took the helm.…
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Real Estate News
LJ Hooker and Damien Cooley contribute to a miracle
A Queensland agency has forfeited its sales commission for the auction of a high-end Hamptons-style home as part of a fundraising drive set to benefit premature and unwell babies. LJ Hooker Pacific Pines Helensvale is selling and marketing a no-reserve auction for the Mater Little Miracles this Sunday. Leading national auctioneer Damien Cooley will handle the gavel on the day.…
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NSW Real Estate News
Bondi agency hits the trifecta
A Bondi agency has sold three homes in the same street in one week – a situation the sales agent describes as “unheralded” in his 30 years operating in the exclusive eastern suburb’s property market. Raine & Horne Double Bay/Bondi Beach Principal, Ric Serrao, who sold the three properties in conjunction with his colleague Mark Yeats, said the three classic semi-detached…
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Elite Agent
The number one reason partnerships fail
Many businesses are owned by more than one principal. Sometimes these multipleprincipal businesses are family businesses with one spouse looking after sales and the other looking after property management and back office. Sometimes, they are successful businesses with unrelated principals working together. However, not all partnerships are successful. Many of them fail. There can be a whole range of reasons…
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Elite Agent
The RBA leaves interest rates unchanged at 1%
The RBA has left the official cash rate unchanged at one per cent at its September meeting, however, more cuts lie ahead if global conditions continue to weigh on the economy. In a statement that largely mirrored the August update, RBA Governor Philip Lowe suggested Australia is still in for an extended period of low interest rates. “It is reasonable…
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We Are Real Estate
Kelly Jones: A fine balance
On getting into real estateI bought a house with a granny flat and I thought I had better do a property management course and work out what I needed to do to rent it out. The happiest moment in my careerThe happiest moment is when I can sell a property off-market. Match a property with a buyer and a buyer…
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We Are Real Estate
Michael Rava: Born to sell
On getting into real estateI am a second generation real estate agent; my dad is a stock and station agent. So I guess you could say that I grew up very close to my dad doing deals on the phone. The happiest moment in my careerWhen I decided not to open my own franchise, which I was days away from…
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We Are Real Estate
Chari Emirzade: Pick up the phone
On getting into real estateI tried a few different roles. I tried being a plasterer and was terrible at that. Then I tried being a handyman and that was too hard. Then I tried sales at Godfreys (selling vacuum cleaners) – and I quickly worked out I was good at selling, so it was a natural progression to real estate. …
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We Are Real Estate
Lee Fitzgerald: Life-long friends
On getting into real estateInitially, I applied for a job advertised in the paper for a receptionist at Elders Real Estate, Morely Peter Kuhne & Associates. Thankfully I got the job, and within about six months, I became their assistant property manager. Now, after 21 years still working in the industry, I still love it. During this time I have…
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We Are Real Estate
Henry Wong: Aiming high
On getting into real estateReal estate was the only profession that I could see myself earning over $100k per year, profit that is, given my skillset and habits I had at that time. I gave myself three years to achieve this $100k-plus per year. There’s no other profession I’d be able to achieve that, as I’m not an engineer or…
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Real Estate News
DiJONES Real Estate supporting women’s charity Dress for Success
It’s no secret that in the real estate business, first impressions matter. So Sydney and Southern Highlands-based real estate agency, DiJONES, found a natural connection with Dress for Success – a charity dedicated to helping vulnerable women create a solid first impression as they seek to re-enter the jobs market or take part in an important life event. Relying on…
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Real Estate News
New leadership team signals change for Cashmere’s property market
Belle Property has recruited two high-performing agents to form the new leadership team of their Cashmere office in Queensland. Co-Principals, Adam Dickie and Allan Brookes, are taking over the reins of Belle Property Cashmere; rebuilding the office’s presence to become a full-service agency with a customer-first ethos. “Our Belle Property Cashmere office has been given a refresh with two fantastic…
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Real Estate News
Concierge team digs deep for OrangeSky
Ray White & Loan Market’s Concierge team recently presented a $5000 donation to Orange Sky Australia – a Brisbane-based charity which helps the homeless with free mobile laundries and hot showers. Orange Sky Australia is the world’s first free mobile laundry service for people experiencing homelessness in Australia, and it has just expanded to Auckland. The idea was born five years…
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Real Estate News
Ray White welcomes high-profile agents in NSW and Vic
Ray White has welcomed two established agents to their growing team, with Trevor Byrne rebranding his business Ray White Carnes Hill in south-west Sydney, and Helen Jens recently opening the doors to the newest Ray White business in Kyneton in Victoria’s Macedon Ranges. Both agents come with a wealth of experience and renown within their respective communities. Mr Byrne has worked…
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EPM: Technology & Social
Life begins at 40
Rockend will mark 40 years in business in September. This is an impressive milestone for any technology company, especially when you consider the internet only became widely available to Australians and New Zealanders in the mid-90s. Reaching this milestone lends itself to looking back on how much the real estate industry has changed over the past four decades. As a…
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Real Estate News
House prices jump across the country
Buyers are coming out in numbers in Australia’s two major cities and it was the driving force behind the first big jump in house prices that we’ve seen in many months. According to the latest data from CoreLogic, Sydney house prices rose by 1.6 per cent, while Melbourne jumped by 1.4 per cent. Across the country, dwelling values increased by…
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Elite Agent
Weekly Auction Wrap: Are the boom times back?
It’s been another strong weekend for auctions across the country as the clearance rate remains at boom-time highs. Sydney had a preliminary auction clearance rate of 78.9 per cent while Melbourne was also strong at 76.1 per cent. These are the same types of numbers that we were seeing in the recent housing boom in mid-2017. Across the country, the…
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Elite Agent
The Agency reports strong growth
Industry newcomer The Agency has notched up an impressive year of growth, with financial results indicating annual group revenue increased 86 per cent during the 2018/19 financial year to $31.3 million. It follows on from 75 per cent growth and 70 per cent growth during the prior two years. Across the board, The Agency figures…
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Real Estate News
Sydney Eastern Suburbs specialist Albert Sassoon joins McGrath
McGrath Estate Agents has announced that top eastern suburbs specialist, Albert Sassoon, will join the agency, as an important recruit to its Edgecliff team. In announcing the appointment, McGrath regional sales manager James Hayashi said McGrath was thrilled to welcome Albert and his team to their sales division. “He is well-known and respected as an area specialist for premium properties…
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Real Estate News
Buxton opens commercial division headed by industry’s best
Award-winning Victorian real estate group, Buxton, has announced the launch of a Commercial and Industrial division, Buxton Commercial, led by sought-after industry specialist, Kenny Oliver. With company origins dating back to the 1860s, Buxton has grown to a network of 24 residential offices, a project marketing division (Projects by Buxton) and now Buxton Commercial to round out its property ecosystem.…
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Real Estate News
New Delhi conference proves huge business platform for RE/MAX
An Australian-New Zealand contingent has recently returned from the fifth annual Asia Pacific Convention for the global real estate giant, RE/MAX, which took place in New Delhi, India from August 19 to 21. RE/MAX Australia and New Zealand managing director, Michael Davoren, said the event represented a continued building of relationships. “After a succession of conferences, people are now talking…
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Elite Agent
Ray White Commercial celebrates its 2019 winners
More than 150 guests descended on the Great Room in Brisbane’s W Hotel to celebrate the top offices and individual achievers as part of the annual Ray White Commercial awards on Friday, August 30. Ray White Commercial Head of Agency Operations Michael McCullagh said he was proud of every member and their achievements for the 2018-19 financial year.“Looking around the…
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Real Estate News
realestate.com.au targets first home buyers with second series of How to Home Loan
realestate.com.au has continued its partnership with comedian Jess Harris –twentysomething, Wine – to release a second series of the hugely popular How to Home Loan video series, which explores the frustrations of first home buyers when embarking on their home purchasing journey. Season two of the tongue-in-cheek educational campaign shines a light on the realities of buying a home and…
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OPINION
How to differentiate in your listing presentations: Alex Ouwens
Different dynamics are at play in the real estate market in cities across the country. The eastern seaboard has tanked with prices dropping, while Perth is going through a recovery phase. In South Australia and Tasmania, the market has been more resilient and even growing, while Brisbane has remained reasonably steady. It’s important to remember no two markets are identical.…
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Real Estate News
Search begins for young leaders in NSW and ACT
First National Real Estate has proudly announced its 2020 coast-to-coast sponsorship of the Seven News Young Achiever Awards. Hosted in conjunction with the the Seven Network, the awards aim to bring recognition to young people who are making a difference through two key categories – The First National Real Estate Leadership Award and the First National Real Estate Innovation Award. Conducted…
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Real Estate News
OBrien opens at Werribee
More than six years after OBrien Real Estate established its first franchise office in February 2013, the growing brand has now opened its 27th office, located in the growth belt of Melbourne’s west at Werribee. Originating from the south east of Melbourne, OBrien initially had all its offices situated on the east side of the Yarra River, but now there…
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Real Estate News
Like father, like son for Ray White Commercial Queensland
As they marked Father’s Day yesterday, father and son duo Stephen and Elliot Kidd of Ray White Commercial Queensland celebrated a father-son relationship that spans both the professional and the personal. It is part testament to the Ray White brand – a family-owned enterprise that dates back to 1902 and where family ties are ingrained in their history – but…
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Thought Leaders Podcast
100 episodes of Elevate – Claudio Encina, Samantha McLean and Mark Edwards
Claudio Encina takes the host chair asking the burning questions about how the podcast started, some of our favourite moments, and how to wrangle content.
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OPINION
What happened in Vegas: Dave Stewart
Last month I made the long-haul flight (in cattle class) over to the States to attend the Inman conference. For those of you who don’t know, Inman has two major conferences a year. One in January in New York and one in August that was, up until this year, held in San Francisco. This year they ramped it up and…
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Real Estate News
Sydney blue-ribbon areas lead property comeback
The green shoots of a property market recovery are sprouting, according to DiJONES’s latest annual Market Report released this week, which shows prominent Sydney areas leading the way and a trend of Sydneysiders relocating to the Southern Highlands. The report, which draws data from 176 suburbs surrounding its eight offices in Sydney and the Southern Highlands, shows that unit values…
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INDUSTRY NEWS
Rent.com.au improves earnings in tough market conditions
Rental property website rent.com.au has reported improved earnings for the 2018/19 financial year, amid a slowdown in the property market nationwide. The company had a net loss after tax of $2,497,183 for the year ended 30 June 2019. This was up from the previous year by 8.7 per cent, however topline revenue was lower by -6.9 per cent. Established in…
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Real Estate News
Ray White SA appoints first-ever chief auctioneer
Ray White South Australia has appointed its first-ever chief auctioneer, charged with increasing auction market share for the real estate group. Having spent most of his life in England, John Morris moved to Adelaide in 2010, started his real estate training in 2011, became an independent auctioneer in 2012, and has returned to Ray White with grand aspirations. Mr Morris…
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