EA21
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SELLING + MARKETING PROPERTY
How to find the real story in real estate copy: Kylie Dulhunty
Property editorials don’t have to be boring, says Kylie Dulhunty. Properties have personalities, and those come as much from the people who lived there as the bricks and mortar features themselves.
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EPM: Profile
An Ethos of Compassion and Transparency: Peggy Willcox
When Peggy Willcox and her partner Sean decided to go it alone and open Mooney Real Estate, they knew they wanted to take a different approach. Eighteen months later, EPM finds out how well their ethos of accessibility, transparency and compassion is working. When they launched their new business, the focus would be the Penrith rental market and Peggy’s mission…
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EPM: Leadership
Jo-Anne Oliveri: 5 Trends to Look for in Property Management
Recently returned from the United States, Jo-Anne Oliveri shares trends and tools from the latest NAR REALTORS® Conference and Expo. If you want to get to the top in your property management business, you must be prepared for the climb. Thanks to modern technology, however, the climb isn’t as arduous as it used to be. 1. BLUETOOTH KEYS Traditional keys are…
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EPM: BD & Growth
Natalie Hastings: How to Set Your Property Management Team’s KPIs
From financial goals to client satisfaction, here is your cheat sheet for setting team KPIs. When it comes to setting goals and KPIs, the sales side of real estate practice is familiar with the process – successful at it, even. To be fair, goal-setting in sales departments is a streamlined deal in comparison to the complexities of property management. My…
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EPM: Customer Service
Lauren Kirk: Is Your Customer in Control?
When it comes to service, consciously or unconsciously your customers expect you to provide an excellent experience at every point of the transaction. Lauren Kirk looks at what you can do to meet their expectations while staying in control of the process. Think about the way you communicate: emails, texts, Facebook messages, WhatsApp, phone calls, Instagram, Snapchat; the list goes…
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TECH + SOCIAL
Aimee Engelmann: How to Prepare for Offshoring
Outsourcing basic office tasks to the Philippines has recently gained a good deal of attention. The benefits are compelling and the idea of freeing up your team to focus on more important aspects makes complete sense for many, but the practical details may put others off. Aimee Engelmann explains the tools you’ll need in your office to manage the virtual…
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EPM: First Person
Fiona Blayney: How to Handle Tough Conversations and Decisions Like a Hero
Tough decisions and difficult conversations: at times like these you need to find your inner superhero and put on your big girl pants, says Fiona Blayney. I’ve never really been a fan of big girl pants. I’ve never found mine a natural fit and as such, if I’m honest, I still find them pretty uncomfortable. I don’t remember the first…
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EPM: Technology & Social
How to protect your business from cyberattacks: Sharon Fox-Slater
Sharon Fox-Slater of EBM’s RentCover explains how real estate businesses need to mitigate the risk of cybersecurity, with ransomware attacks and data breaches on the rise. It wasn’t that long ago that the only Trojans we knew of were an ancient people who made the fatal mistake of accepting a gift of a horse from their neighbours. Today, a real…
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FEATURE INTERVIEWS
Field of Dreams: James Hand
It takes incredible vision to sell the dream of stately homes and high-spec apartments while standing in a field amidst grazing cows, but for James Hand of Latitude Real Estate in Victoria it’s a success story based on knowledge, innovation and, above all, respect for clientele. Here James explains to Elite Agent how his innovative development firm includes both the…
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EPM: Technology & Social
NBN: Time To Connect
As real estate professionals, you spend much of your day dealing with landlords, tenants or prospective buyers wanting to know everything there is to know about a property. Today, the availability of the Internet, specifically the National Broadband Network (NBN), is something more and more tenants are asking about. Here is an explainer on all things NBN for you courtesy…
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EPM: Customer Service
How to achieve a 100 per cent customer retention rate: Danelle Hunter
Keeping customers content is one of the biggest challenges of the real estate industry. While property continues to be Australia’s preferred method of investment, owners seek assurance that their agent is managing their asset with utmost care and many won’t settle for anything less. Danelle Hunter has five simple steps to keep your customers smiling and secure the future of…
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LEADERSHIP
John Cunningham: In service of others
It is well known that all great achievers, no matter the endeavour, have one common trait: they have a clear purpose. The same thing applies to real estate. But do we really understand what purpose is all about in a service industry, or are we just considering our own purpose? John Cunningham says putting the consumer’s interests first must be…
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BEST PRACTICE
Alison McGavin: How to recover from mistakes and regain trust
Every single person reading this article has made a mistake at work. If it’s a large mistake you might need to start over again with your work colleagues. And whether a lot of time has passed or just a little, Alison McGavin explains what you need to do to get your working relationships back on track. No one likes to be…
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Elite Agent
Emma Guthrie: Love.Where.You.Live
Even while Perth agent Emma Guthrie was completing her real estate qualifications she knew social media, and particularly Instagram, would play a major role in her marketing strategy. Story by Cassandra Charlesworth. As a former PR and marketing professional Emma Guthrie felt Instagram’s instantaneous, picture-driven platform would help her build a contact base to get a foot in the competitive real estate door.…
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FEATURE INTERVIEWS
Kathy Tsai: Life by Design
When former dietitian Kathy Tsai found herself at a career crossroads, she heeded her mother’s advice and entered the world of real estate. Despite having a young family, she dug deep and wrote $340,000 in GCI within 12 months – including a $5.225 million sale to a Chinese buyer. Kathy attributes her success to two things: building credibility and believing…
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BEST PRACTICE
Eddie Cetin: 5 Emerging trends in technology
With 2018 well under way and the summer holidays a fond memory, it’s time to refocus your attention on your business. What can you do today, this week and this month to maximise your results? Eddie Cetin looks at five ways to use technology paired with practical prospecting to own your area. It’s all too easy to fall back on…
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EPM: Best Practice & Legislation
Kylie Maxwell: The Wisdom of Hindsight
For many, starting a career in property management can be a steep learning curve, with poor training and lack of experience making for a difficult introduction to the industry. Transform Masters 2017 Champion Kylie Maxwell looks back over her 25 years and tells us what she wishes she knew when she first started out in property management. Some 25 years…
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Ask the Coach
Ask the Coach: How to be a better leader in real estate
Top coach Claudio Encina answers our reader’s burning real estate questions. Here, he tackles the topic of leadership. Q. I want to be a better leader and connect better with my staff. Any tips? – Ben Lawson, Lawson Estate Agents Lake Macquarie As a principal, understand your leadership style. Some principals have a style that is nonrelational and they are usually…
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Elite Agent
John Knight: How to Create a Successful Succession Plan
Only an estimated 10 per cent of real estate businesses have a succession plan in place. Many default to the idea that when the time is right they will simply sell the rent roll, while others assume their kids will take over at some point. As John Knight explains, neither of these plans are in fact ‘plans’ unless you have…
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PROSPECTING + LISTING
Don’t lose your next listing: Adam Flynn
As real estate agents, we all know that errors can be costly. Small mistakes can cause us to lose clients, listings, commissions and even the reputation we’ve worked so hard to build. The problem is that many of us only identify our mistakes long after the damage has been done. But it doesn’t have to be that way, as Adam…
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BEST PRACTICE
How to learn new skills the easy way – Pancho Mehrotra
It is as astounding how many people struggle to learn something new. But, just like a toddler starting to walk, we are all capable of mastering new skills if we go about it the right way. Pancho Mehrotra of Frontier Performance explains. I have often seen trainers getting people enthusiastically involved in the training, yet when these people leave the seminar they…
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FEATURE INTERVIEWS
What we can learn from real estate businesses overseas: Dan White
RAY WHITE is a household name in Australia and New Zealand, with a growing network in Indonesia, India, Malaysia, Papua New Guinea, China, the Middle East and Atlanta, USA. Group Director Dan White spoke to Elite Agent about the similarities and differences in the industry across countries and some of the things can we learn from our international counterparts. RAY…
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EPM
Innovation Ahead: Hayley Mitchell
No longer viewed as the poor cousin of residential sales, property management is set to truly step into the limelight this year with Hayley Mitchell among those leading the charge. With virtual reality property tours, property management-focused companies and a push to foster greater support and career progression in the industry gaining significant traction, it’s a field that’s fast becoming a…
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LEADERSHIP
Josh Phegan: How to Charge More
With every real estate agency seeking to win more listings, top coach Josh Phegan says there are only two ways to increase profitability. You can focus on the competition, or you can focus on the customer. But choose wisely, as only one of them is responsible for paying your invoice. Our industry is obsessed with what the competition is doing.…
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EPM: Profile
Human Resourcefulness: Rachael Ioannou
New Business Manager Rachael Ioannou was studying HR at university when she spotted an opportunity at a local property management agency. After submitting a business proposal to the directors, she was hired – by her mother! The rest, as they say, is history. Tell us a bit about yourself and your role at Eastside Property Centre. I’m the New Business…
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Elite Agent
Josh and Matt Altman: Billion-dollar brothers
Mention the names Josh and Matt Altman, and a room full of real estate agents is sure to tune in eagerly. The Beverly Hills and Los Angeles luxury real estate agents are the stars of reality television show Million Dollar Listing Los Angeles. With the brothers set to tour Australia’s east coast in March, Nikki Horner discovered that behind the…
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FEATURE INTERVIEWS
Holly hits a home run: Holly Komorowski
Holly Komorowski does things differently. Her signboards have ditched the words ‘For Sale’ in favour of ‘Buy Me’, and her ‘Sold’ stickers come in the form of eye-catching hearts with the words ‘#sold.byholly’ standing out boldly. Having won the AREA Residential Property Campaign of the Year award, she talks to Kylie Dulhunty about her unique approach to property marketing. Holly…
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Elite Agent
Taking Stock – Mark McLeod
As markets across the country start to take a different form, every real estate agency will need to turn its focus to stock management. Many believe that days on market and clearance rates are what the market serves up to them, but when offices don’t have solid stock management structures the market provides a great scapegoat for why performance is…
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FEATURE INTERVIEWS
New York State of Mind – Nick Harrington
Before settling down in Sydney, Nick Harrington lived in France, Germany and New York, where he faced stiff competition against high-flying agents from Million Dollar Listing. But in the early days, desperate to compete with them, it was some wise advice to ‘start acting like them’ that set him on the road to sales success. How long have you been…
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BEST PRACTICE
How to Experience Winning In Every Situation: Michelle Jaggard-Lai
Former WTA tennis professional Michelle Jaggard-Lai knows what it is to have a competing mindset. While some of us are born competitors and some believe they can learn, others feel they just don’t have it in them – yet, says Michelle, all of us are capable of achieving more. Success is not always about winning. As an ex-professional tennis player,…
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