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Elite Agent
Starting Small, Thinking Big
JOHN PERCUDANI OF REALMARK in WA looks back at the early days and forward to the next 25 years. GROWTH IS something for which all small business owners constantly strive. It’s something that provides the impetus never to rest on your laurels and continually to innovate, regardless of how well you may be doing. Earlier this year, Realmark celebrated its…
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Elite Agent
Property marketing: an Augmented Future?
JAMES DEARSLEY IS AN Independent Technology Consultant for the real estate industry in the UK. In this article, he discusses the potential of augmented reality technology for property companies around the world. AUGMENTED REALITY, or the superimposing of digital imagery on your real world view, is not necessarily a new concept. In fact, rather strangely, it was first referenced by…
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Elite Agent
Find your Business Rhythm
CAN AN ACCOUNTANT PREDICT your success in real estate? We can come close, says John Knight, who has studied the business management practices of top agents over a number of years. WHEN WE launched our business late last year our team of accountants looked to stretch the boundaries. We wanted to move out of our comfort zone and take a…
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Elite Agent
When Should You Become A Dot Com?
Corporate profiles, social media and websites branded to the individual are all being used today by agents to promote themeselves online. When building an online following, Lisa B answers the questions ‘how much is too much?’ and ‘who should pay?’ A LOT OF real estate agency principals are understandably nervous about their staff engaging in self-promotion online. But I believe…
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Elite Agent
How to Make Google Work for You
BEN BRADSHAW, CEO of SponsoredLinX, is a talented sales and business professional and one of Australia’s most respected authorities when it comes to the finer points of online marketing. He is well versed in the areas of Google AdWords, SEO marketing and traffic generation: all important if your goal is to generate leads online. Interview by Samantha McLean. Let’s get…
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EPM
Get Smarter – Be Different – Take Action!
It’s time to focus on moving forward. Debbie Palmer has some tips for making 2015 your best year yet. HAVE YOU taken a moment to review how you’ve performed over the last 12 months? Did you achieve your goals? And if not, how can you do things a little differently this year? Did you experience any setbacks? If the answer is…
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EPM
Right From the Start
Natalie Hastings looks at ways to improve your team’s performance in 2015 through better recruitment and training. A FRESH NEW year lies before you, offering the chance to make 2015 your best real estate adventure yet. Before the year begins in earnest, take time to think about your business and the people who power it. To make 2015 the outstanding…
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EPM
Staff Training: Investing in The Future
Sarah Dawson of Rockend explains why taking time to train your employees is never a wasted effort. STAFF TRAINING IS an area that is often neglected in real estate agencies. Many business owners fail to business operates and recognise all processes and technology in your office, which creates a highly productive environment. In some cases a high turnover of staff…
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EPM
The Offshoring Experience
While outsourcing in property management has been a buzzword on everyone’s lips for some time, Pamela Thomson from McGrath Neutral Bay has made it work for the incredibly busy group of McGrath offices on the Lower North Shore of NSW. We spoke to her in detail about her experiences incorporating offshoring into such a large team, including how to prepare,…
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Elite Agent
Sustainability: A New Opportunity in Real Estate
IN THE LAST FEW YEARS, our politicans have contributed to the idea that sustainability is either too hard, too expensive or too complicated. Cecille Weldon, Head of Liveability Real Estate at LJ Hooker, says this is definitely not the case – agents who are able to demonstrate how sustainability factors can impact the value of a sale or rental property…
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CUSTOMER SERVICE
The Power of the Past
JOSH PHEGAN DISCUSSES HOW to turn every sale into a long-term relationship. FORGET THE adage ‘the past will come back to haunt you’. Real estate agents should strive to ensure the past comes back to help them. The trouble is, many agents don’t look at the big picture or view their career as a long-term journey. Instead of viewing every…
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Elite Agent
Agent Profile: Hannan Bouskila, Raine & Horne Bondi Beach, NSW
Hannan Bouskila has been with Raine & Horne for 10 years, initially working in property management before moving into a sales assistant role, then into a full independent sales role in 2010. In his first year, he was awarded Raine & Horne’s Sales Agent Rookie of the Year. Since then, he has been a member of the Raine & Horne…
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EPM
Dedication to Task
Melanie Dennis, Director of Domain Property Advocates, describes how employing a dedicated leasing consultant can greatly improve the service you provide. PROPERTY MANAGEMENT is an ever- evolving industry. Clients require more support and assistance to maximise return and growth than ever before. Investors are savvy and knowledgeable in the 21st century and looking for more than simple property management; instead…
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BEST PRACTICE
Three Questions to Improve Performance
IT’S THAT TIME OF YEAR AGAIN: Time to start thinking about improvements we’d like to make in the year to come. If you’re like most people, the chances are that you want to become more productive and more successful overall. The Stop-Keep-Start method is a fantastic way to cut to the chase and see rapid change in results. Story by…
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EPM
Five Ways to be A Gamechanger in 2015
New year, new start! Jo Oliveri offers some practical suggestions to raise the bar in the next 12 months. IF YOU WANT TO be a game changer in 2015, you are going to need to start it with a purpose. These five simple strategies in the areas of operations, technology, leadership, marketing and customer service can help you stand out…
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BEST PRACTICE
The Science Behind First Impressions
A GREAT MANY STUDIES HAVE examined the ‘first impression’, including its neuroscience and lasting effects. One thing is known for sure: first impressions do matter! In fact, opinion can be formed on visual presentation alone in just one-tenth of a second, and this impression is so strong it can override what a person knows to be true. Story by KAPS…
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Elite Agent
Is Gen Y Driving Your Business or Driving You Nuts?
BRENDAN LAWLEY, CEO of Brad Teal Real Estate, looks at the impact of a younger workforce on the industry. How can we attract and retain the present generation into our business and have them perform at their peak? IF YOU’RE THE principal or office manager of a real estate business, it’s almost impossible to ignore discussions or commentary regarding Generation…
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Elite Agent
41 (Not So) Crazy Things to Make You Stand Out as A Real Estate Agent
SHORT ON IDEAS? NOT ANY MORE! Peter Hutton shares his top tips on how to give your brand distinct appeal over the competition in 2015 WOULDN’T IT be nice to stand out? Really stand out so that you become one of the top five per cent of real estate agents in your area? Standing out from all the other agents…
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EPM
Property Manager Profile: Karina Reed, hockingstuart Glen Iris
Karina Reed is a seasoned authority on all aspects of property management, having amassed over 22 years’ experience in the industry. Conscientious, efficient and hard working, she maintains a genuine enthusiasm for helping people and still ‘loves a challenge.’ As manager of the property management department at hockingstuart Glen Iris, Karina heads a dedicated team who respect her knowledge and…
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EPM
Thinking of You
Fiona Blayney says that it’s time to silence your harsh inner critic and focus on the positive. I thought of you today. It’s not often that I do, but today I thought of you. I wanted to give you an enormous smile, a big hug, and say you’ve done an amazing job and I hope you’re proud. I wanted to…
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EPM
Grow it Alone
Do you rely too much on the sales department for new rental managements? It should not be your only source of leads, says BDM Academy founder Tara Bradbury. ALL BDMS understand that in order to generate more business you need to allocate prospecting and promotion time. I used to be the prospecting excuse expert. I would say to my principal…
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Elite Agent
Moments of Truth
Successful implementation of the company vision is a sign of great leadership. John and Stephanie McCloskey share how to turn your vision into reality, starting with an honest examination of customer experience. In our last article we floated the idea of a company vision. A great leader is one who can take that vision and turn it into something meaningful,…
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Elite Agent
Mark Di Giulio: Victoria’s Top Gun
MARK DI GIULIO STARTED his real estate career as a member of Spiro Drossos’ number one sales team in the Barry Plant network of 80 offices. While he has been selling real estate since 2005, he has cemented his position as one of Victoria’s top guns in the past 12 months by selling more than 150 properties and being named…
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Elite Agent
Putting affordability Front and Centre
NEWLY ELECTED REIA boss Neville Sanders discusses the goals for the national body in 2015. FIRSTLY, I AM VERY humbled to be in this role at what is a very important time for the sector. In 2014, REIA advocated strongly on critical issues nationwide, including housing affordability, the loss of first- home buyers from the market and foreign investment in…
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BEST PRACTICE
2015: Are you Ready?
PAUL MYLOTT, GENERAL MANAGER of Century 21 Australia, shares five resolutions all real estate professionals should make for 2015. SELLING REAL ESTATE can make for a hugely rewarding career. It’s a dynamic and exciting profession for many, which can often involve setting your own work hours and determining your own income to a large degree. How many other office jobs…
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Elite Agent
Findings On Foreign Investment In Australian Residential Real Estate
FEDERAL TREASURER The Hon Joe Hockey MP asked the Parliamentary Committee in March last year to inquire into and report on the level of foreign investment as it applies to residential real estate. ACCORDING TO FOREIGN Investment Review Board (FIRB) statistics, in the first nine months of FY 13/14 the FIRB approved foreign investment into residential property in Australia of…
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