Search Results for: first home buyers
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BEST PRACTICE
Brand You
Do you know why you are selling Real estate? what inspires you to succeed? peter hutton, Real estate coach, author and personal Branding expert says that even if you are one of ‘the davids’ of real estate it is possible to defeat ‘the goliaths’. But you do need to have a clear understanding of your motivations, and the rest will…
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CASE STUDIES
Michael McCullagh, Ray White Wilston
This issue we profile Michael McCullagh, winner of the 2012 REIQ Rookie of the Year Award, and finalist in the 2012 REIA Achievement Award. How many years have you been working in Real Estate? I started in 2010, so approximately two and a half years. What are your qualifications? Real Estate Salesperson Registration Certificate, and I’m currently completing a Bachelor…
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Elite Agent
Bob Wolff – Billion Dollar Agent
At the end of 2011, Bob Wolff had achieved the milestone of selling more than 1 billion dollars in property over a career spanning nearly 37 years. His advice to all agents who would like to achieve the same thing? Look after the people, and the money will follow. Story by Samantha McLean. The Harcourts Conference is about to start…
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Elite Agent
The Next Five Years: Sherry Chris, Better Homes and Gardens Real Estate
The Better Homes and Gardens Real Estate® franchise is widely recognised for its ability to innovate. They have, under the leadership of Sherry Chris, taken this one step further to look at what the next generation of real estate brokerages might look, sound, feel, and operate like in the future. It’s called the “Beta Brokerage” project. Story by Samantha McLean.…
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Elite Agent
Pin Your Interests
Pinterest is a new social media tool that is growing fast. Lisa B discusses the best ways for an agent to use this tool in their social media marketing strategy. Of all the social media that we deal with today, Pinterest is relatively new, but it’s growing fast. Pinterest is a photo and video sharing social media site that is…
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Elite Agent
Reaching the Next Generation of Property Buyers
Charles Tarbey, Chairman and Owner CEO of Century 21 Australia, discusses why todays residential real estate buyers are vastly different from those we transacted with decades ago, and why you need to adapt with the times to appeal to the younger generation. If you have been in the real estate game for as long as I have, you will be…
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Elite Agent
Stand Out Marketing
Marketing, as defined by Wikipedia“ is the process used to determine what products or services may be of interest to customers.Marketing is used to identify the customer, satisfy the customer and keep the customer”. The last sentence gives a clue as to where most real estate agents go wrong with their marketing – ‘identify, satisfy and keep the customer’. Does…
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Elite Agent
Handling the price objection
If you’ve started 2012 ‘second guessing’ what selling prospects are thinking in terms of price, marketing, fees and choice of agent at your appraisals thus far, you are in for a year of disappointment. Rik Rushton, this years MC at AREL, looks at new ways of communicating old market fundamentals. If I had one criticism of modern sales training, it…
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BEST PRACTICE
30 Fresh Ideas
If you haven’t already set goals for the new year, its time to pull out a pen and a piece of paper. To get you started, we collected inspiration from some of our favourite coaches, trainers, mentors, high achievers, and industry specialists to inspire you to deliver your best results. 01 Enough Corporate Guff In Your Social Media! Make the…
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EPM
From Punch Cards to iPads
There’s no doubting the Australian real estate landscape has changed over the years. In fact, the industry today is estimated to have over 12,300 businesses spread across the country, contributing $8.9 billion annually to the domestic economy. Not so long ago it was a very different picture. Australian Bureau of Statistics data says that at the end of June 2003,…
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Elite Agent
Who is Tech Savvy Agent? Part 2
Continuing on from the popular article last issue, “Who is Tech Savvy Agent?”, in Part Two, Chris Smith highlights the difference between the technology “essentials” for Real Estate Agents and the “shiny objects”. There are a lot of types of technologies and tools available to Realtors these days, including Facebook, Twitter, blogs, CRM technologies and more. Plus there are lots…
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Elite Agent
Price Carbon; Shift Houses?
This carbon–price–Kyoto–global–warming–issue just won’t go away, will it? If only it would! If only there wasn’t a real problem to deal with; but alas there is, and there’s rarely been a more difficult one. Responding to the threat of climate change is an international conundrum of the highest order. It ropes in many old issues – population growth, energy security,…
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TECH + SOCIAL
Update Your Database!
As Principals or Senior Sales Consultants, the world of real estate technology can sometimes be overwhelming. After all –your key passion as property professionals is to list and sell homes. Anything that gets in the way of your efficiency in doing these things can often fall to the wayside. However, if you want to be more efficient at marketing, your…
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Elite Agent
The Very Best Laid Plans: Inside the minds of successful project marketers
Buying property “off the plan” was traditionally once the domain of serious property investors. Nowadays, it has become a popular option for first homebuyers, largely due to the range of stamp-duty, building and other incentives available. If the thought of dealing with only one vendor to sell hundreds of properties sounds appealing, then you too may wish to consider a…
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Elite Agent
31 Points of Difference
If there’s one thing you should do this week, it’s schedule “brain storm” time for your team to list your agency’s points of difference – then apply them in all your client communication. Simon Thomas offers the ultimate list of ideas to get you started. 31 Points of Difference If there’s one thing you should do this week, it’s schedule “brain…
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Elite Agent
Effective Communication
Stepping out of your comfort zone, doing something that challenges your perceptions of who you are and what you can do, allows you to gain the courage and self-confidence to do things that allow you to develop that competitive edge. It isn’t something that will happen overnight, but self-confidence, grounded in fact, will enable you to stand apart and shine.…
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Elite Agent
Getting Back to Basics
Success in real estate sales requires understanding basic, everyday terminology. In this opinion piece Charles Tarbey , Chairman and Owner of Century 21 Australia, helps to demystify some key phrases. A while ago a friend invited me to watch a class at his martial arts studio. It struck me as interesting that for the first hour of the training session…
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Elite Agent
Start Your Agent Success Plan
Who will survive in this market? This is a great question to ask because right now a lot of principals and sales professionals are questioning how to be successful in a shifting market. Start planning your success now. Story by Michael Sheargold. Many agents will exit the business not because they can’t be successful, primarily because they don’t have a…
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Elite Agent
The Three Phase Auction Plan
How you use the time in the lead-up to auction day is critical to the outcome of the auction. Simon Thomas suggests structuring the pre-auction period with strategic activities divided into three phases. Do you need to re-shape the campaign, is the advertising hitting the target audience, are you getting genuine inspections or mainly neighbours? Address any concerns they may…
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Elite Agent
Keys to Brilliant Buyer Management
I have two simple outcomes in writing this article for you. Firstly, to help you satisfy more buyers and sellers – in other words, help you sell more property. And secondly, to reduce days on market. So let’s share some strategies to help you upgrade your buyer management. You already know how important brilliant buyer management is, make today the…
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Elite Agent
Your first Week on the Job
Congratulations, you’ve got the job! What next? Your first week may have more impact on your career than you realise. Here are some tips for staying afloat if you find yourself in the deep end. Story by Adam Lord You may have transferred from other professions, from a trade, fresh out of school or maybe you have been in sales…
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CUSTOMER SERVICE
What is Great Customer Service
Great customer service is a major differentiator for successful real estate businesses. In today’s somewhat depressed marketplace it is now time for the true value of superior customer service to come to the fore. Story by Steven Brett. What is great customer service? How do you measure it and how do you grow it in your business? I am certain…
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