Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
Moratorium on evictions is not a free ride: Housing Minster
REIA president Adrian Kelly said he welcomed the Minister for Housing Michael Sukkar's words which were a clarification on what a moratorium on evictions means. "A moratorium on evictions doesn't mean rent is not payable, it is. If circumstances mean that payment in full is not possible it is a holding off from payments, not…
Navigating the coronavirus crisis for real estate agents
With Presidents all over the world weighing in on COVID-19, we thought it was time you heard from…
Pancho Mehrotra: Dealing with fear in an uncertain world
“So fear is only an inhibitor if you focus on the things that you can’t do.” - Pancho…
Property Manager tips – working from home
Michelle Rigg from RentWest has created some tips for Property Managers when working from home.
Additional $1.1B relief package to help battling Aussies
More help will be given to millions of Australians battling the devastating impacts of coronavirus with a $1.1…
John Minns: Delivering on the rapidly evolving expectations of consumers
“We had conversations that went for up to 38 minutes, just with a bot talking about a property…
Property management in the era of COVID-19 with guest Hannah Gill
Managing Director of Canberra's Independent, Hannah Gill, has a constructive discussion about the recent changes in the industry…
Tameka Smith: Quality over quantity in property management
“When I started this business, that had to be a shift and a big mindset adjustment for me.…
Tenants may get rent relief but landlords need protection too
The Australian Government, in conjunction with the State Governments is considering new measures to protect tenants who are…
Jim Remley: How to have conversations about real estate (that lead to listings!)
“When you can show off your personal statistics that back up your advocacy, that’s when people are like…
How real estate agents can market property in the age of COVID-19
The continued impact of the coronavirus including quarantine and social distancing measures has left many Australian businesses thinking…
Tyrone Shum: What property investors really want
"The reason why I chose the property manager that I'm with right now - with a regional property…
Whatever it takes – RBA looks to expansionary monetary policy
Quantitative easing, or QE, looks likely to be implemented in Australia for the first time in response to…
Darin Butcher: How to run a family real estate business, but still ‘do you’
"I think so many people actually expect that (leads) should come to them - that they should be…
Stimulus supports property industry – but will it be enough?
“HIA welcomes the Australian Government stimulus package, particularly the support provided for apprentices,” said HIA Chief Economist, Tim…
Jonathan Lui: The real estate matchmaker
"We describe Soho as the LinkedIn of real estate." - Jonathan Lui
Mat Steinwede: How to design a career (and life!) in real estate that’s free from anxiety
“Sometimes you’ve just got to make those choices. What fits in your world? What doesn’t get you to…
The loyalty effect
Ben Collier from The Agency has been involved in the sale of some of Sydney’s most exclusive trophy…
The 1 per cent rule in real estate: Leanne Druery
“Like anything, there’s a blueprint to success in any marketplace, but I think caring about your clients, being…
How to build customer loyalty for life: Ben Collier
“If you have an impact on an individual - it can come back in five or 10 years.…
The traits of top performers in real estate
Having interviewed many of the top agents over the last 10 years, a question Samantha McLean gets asked…
Building a real estate business that lasts and becoming a master negotiator: Wayne Marriott
“I'm very strong on principles and ethics and I want processes to operate properly because that's the only…
Navigating legislative changes for NSW agents
“It comes back to consumers. They want to know that the person they’re dealing with has the skill…
Fiona Blayney: Balancing tech and the human touch
What consumers want from a real estate professional: Owen Wilson, REA Group CEO
“Understanding consumer preferences and giving them choice as to how they contact you delivers a better outcome for…
Valentina Borbone: Marketing to millennials
Valentina Borbone is the owner of Banter Group, an Industry Expert Advisor for the International Social Media Association…
Building a virtual real estate business: Jason Gesing
“They love us because they can really scale, they can work together, they can get outside of their…
Julie Masters: Lead Nurturing
Over a 15-year history as a leading authority in the speaking world, Julie Masters has earned a reputation…