Jonathan Lui: The real estate matchmaker

"We describe Soho as the LinkedIn of real estate." - Jonathan Lui

Soho founder and CEO Jonathan Lui is a proven entrepreneur. He is the co-founder of Airtasker, which has two million users and has raised $65 million of investment.

Jonathan also co-founded the $20 million venture capital fund Tank Stream Ventures, as well as the 700-member Australian network of startup co-working spaces Tank Stream Labs.

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“An obvious angle is… we know you’ve just moved, why don’t you look at getting some help, here’s a great service to use called Airtasker.”

Some of the topics I discussed with Jonathan include:

  • How Airtasker’s “gig economy” concept first began and how it has changed the workforce for good
  • The past, present and future of Soho, the “LinkedIn of real estate”.
  • How Soho and Airtasker might work together in the future for real estate businesses, trades and other B2B services
  • Importance of business culture and values, especially in a company’s early days
  • Differences between the Australian and Singaporean/south-east Asian real estate industries, including how Singaporeans tackle the affordability problem via superannuation.


Connect with Jonathan

Connect with The Elite Agent Team:

For access to Jonathan Lui’s Action Guide click here

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.