Selling and Marketing Property

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  • Photo of The new listing presentation with Claudio Encina

    The new listing presentation with Claudio Encina

    Real estate agents need to ditch flashy sales pitches and go back to basics and create ‘incontestable value’ to win listings in the current COVID-19 climate, according to top real estate coach Claudio Encina. Speaking during one of this year’s Transform lessons, Claudio Encina says right now potential sellers feel “uncertain, unsafe and uncomfortable” with …

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  • Photo of Why we can’t see the blinding obvious

    Why we can’t see the blinding obvious

    What do snap judgements, gut feelings and stereotypes have in common? They are all forms of heuristics. Heuristics is a term psychologists use to describe the mental shortcuts, which are often unconscious, used to make decisions and solve problems. We use many shortcuts to make decisions daily. Sometimes when we are faced with a difficult …

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  • Photo of 5 tips for real estate agents working with separated couples

    5 tips for real estate agents working with separated couples

    In a perfect world, all separating couples would adopt a sensible, collaborative, co-operative approach to the sale of their home. But we don’t live in a perfect world. Being aware of and sensitive to the potential issues which may arise in the sale of a home as the result of a separation, can help you …

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  • Photo of If these walls could talk: How videography can tell luxury homes’ stories

    If these walls could talk: How videography can tell luxury homes’ stories

    For two decades, Tracey Atkins has been bringing the stories of some of the world’s most opulent and well-known homes to life. With an innate ability to capture the aura, the history and the essence of a property, Tracey and her Goldeneye Media team have created marketing films unlike any others. Breathtaking videography and still …

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  • Photo of How to put together the perfect deal?

    How to put together the perfect deal?

    You have just sold a house in a prestigious suburb, at what you think is a good price. The vendor had negotiated a lower fee with you already. After the event, you feel that you had put in more than the fee warranted, but the vendor said they could have got a higher price for …

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  • Photo of Find your tribe

    Find your tribe

    You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He explains how social media can help you find your crew and send your personal brand soaring.

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  • Photo of Big versus boutique

    Big versus boutique

    Not that long ago there was a distinct concept, theory or trend I could see happening in the real estate industry that I was yet to come up with a name for. It was occurring across the professional services industry, including professions such as accounting and in legal firms. Everyone is talking about disruption, but…

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  • Photo of Don’t fake it to make it

    Don’t fake it to make it

    How many times have you heard “fake it until you make it”? While there may have been an argument for this in the past, the human need for authenticity has grown. Many of us know what being authentic means and want to be seen that way, but how exactly do you do it? It’s simple …

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  • Photo of Slow and steady steps to success

    Slow and steady steps to success

    News cycles are often easy to predict. There will always be fireworks on New Year’s Eve, mothers having lunch on Mother’s Day, children having their photograph with Santa at Christmas, the Boxing Day test match and the grand finals to provide foreseeable news cycles. As the decade rolls over and we head into 2020, it’s…

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  • Photo of The social media switch

    The social media switch

    While Instagram and Facebook are usually the go-to social media platforms for real estate, here are four reasons to ditch them in favour of LinkedIn in 2020. 1. Organic reach on Facebook and Instagram is dropping, but LinkedIn is risingFacebook and Instagram have well and truly become ‘pay to play’ social media platforms with organic …

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  • Photo of The most popular keywords to sell a listing

    The most popular keywords to sell a listing

    When agents list a property on a real estate portal do the words used make a difference when trying to make the sale? Are these keywords designed to impress the potential buyer or should they be targeted towards what a buyer actually wants? Well, it turns out these questions have been answered by Point2Homes in …

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  • Photo of Push past the plateau

    Push past the plateau

    A logical path often leads to an illogical outcome. What does that mean? Let me explain. Our rich industry data shows a high percentage of agents will plateau in their fourth or fifth year in the industry. This is where the illogical outcomes start. Logically, a business that has been in the market a while …

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  • Photo of Four tips for building greener homes at a better price

    Four tips for building greener homes at a better price

    A leading builder has revealed his top four tips for creating more affordable ‘green’ homes with lower running costs in 2020. AJP Constructions owner Andrew Payton said the idea that homes with green credentials take longer to build and require a ‘sustainability premium’ was ludicrous. “It’s ridiculous that some builders attach a premium to making …

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  • Photo of Top 5 real estate podcasts of 2019

    Top 5 real estate podcasts of 2019

    This year we've had a stellar line up of guests on Elevate from industry influencers to agency leaders and dived into

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  • Photo of The Top 10 real estate features of 2019

    The Top 10 real estate features of 2019

    Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content, real estate how-tos and more. Here is our list of the top 10 most read features for 2019.

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  • Photo of Clock’s ticking – And the term days on market is changing

    Clock’s ticking – And the term days on market is changing

    The concept of days on market seems pretty straightforward. The property goes live and the clock starts. If we go back to the turn of the century, many offices would boast of 45 days and 50 days on the market. As auctions became more prevalent and on-trend, this shortened to 27 and 30 days. But…

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  • Photo of Weekend Auction Wrap: Volumes taper off ahead of Christmas

    Weekend Auction Wrap: Volumes taper off ahead of Christmas

    Auction volumes and the preliminary clearance rate across the country were lower this weekend, as the tapering off ahead of the Christmas period officially began. The clearance rate in Sydney dropped for a third straight week, with volumes down by -13 per cent on the prior week. Only 846 homes were taken to auction, according …

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  • Photo of The Agency predicts steady house price growth in 2020

    The Agency predicts steady house price growth in 2020

    A combination of cheap funding and low stock levels are helping boost house prices across the country and that is expected to continue into 2020, according to real estate group, The Agency. In their Summer 2019/2020 property report, The Agency CEO Matt Lahood has suggested there could be more upside in house prices next year, …

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  • Photo of Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way

    Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way

    Auction results were strong for yet another week, as buyer demand continues to outstrip supply. Across the country, the latest CoreLogic data has shown that the national preliminary auction clearance rate came in at 74.5% from a total of 2,837. This was the second busiest week of the year, however, the numbers were down slightly…

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  • Photo of Weekend Auction Wrap: Sydney and Melbourne continue to see strong clearance rates

    Weekend Auction Wrap: Sydney and Melbourne continue to see strong clearance rates

    It was another huge weekend of auctions in Australia’s two largest property markets as the spring selling season closed out with strong demand from buyers. Again it was Sydney that led the field, finishing the weekend with a preliminary clearance rate of 84.7 per cent, according to CoreLogic. In total there were 1,131 auctions held …

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  • Photo of 10 ways to market your business (tastefully!) at Christmas

    10 ways to market your business (tastefully!) at Christmas

    Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred holidays can be tricky. On one hand, the Christmas period is a great time to market your business while your neighbourhood is likely to be in a community networking kind of mood, but where do you draw…

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  • Photo of Here we go again

    Here we go again

    The housing downturn gave us a two-year glimpse of what it takes to achieve housing affordability and not all of us liked what we saw. With rates of home ownership in decline and a boom that had gone on too long there was justified alarm as the housing affordability crisis took its toll, before the …

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  • Photo of Weekend Auction Wrap: Positive signs for the market in 2020

    Weekend Auction Wrap: Positive signs for the market in 2020

    It was a huge weekend of auctions across the country with Sydney again leading all comers, as buyers are continuing to make aggressive moves in a bid to get deals done by Christmas. Sydney’s preliminary auction clearance rate came in at 82.3%, which was up sharply on up on last week’s final clearance rate of…

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  • Photo of Five tips for renovations and flipping over Christmas

    Five tips for renovations and flipping over Christmas

    Flipping and renovating in Australia can be an effective way to generate wealth, especially if it’s done strategically. In fact in 2016, Roy Morgan’s research showed that over 8.4 million Australians worked on a home improvement project, and this number is continually growing. I’ve often argued that the Christmas season is the best time to …

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  • Photo of Weekend Auction Wrap: Sydney and Melbourne buyers getting aggressive

    Weekend Auction Wrap: Sydney and Melbourne buyers getting aggressive

    It was another busy weekend for auctioneers across the country, with the 2,571 homes taken to auction making it the second busiest weekend of the year. Melbourne saw another strong result this weekend with 77 per cent of homes selling based on preliminary clearance data from CoreLogic., while Sydney was also strong coming in at …

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  • Photo of Weekend Auction Wrap: Sydney’s second busiest weekend of the year

    Weekend Auction Wrap: Sydney’s second busiest weekend of the year

    Once again, Sydney was the market leader for auction results over the weekend, coming in with a preliminary clearance rate of 81 per cent. According to the latest data from CoreLogic, Sydney had 931 homes taken to auction making it the second busiest weekend of the year. In Melbourne, however, there was also a surge …

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  • Photo of Weekly Auction Wrap: Lower volumes but strong sales

    Weekly Auction Wrap: Lower volumes but strong sales

    There was a lower number of homes going to auction over the weekend, thanks to the Spring Racing Carnival in Melbourne. But that didn’t stop Sydney and the rest of the country from putting in another solid performance. The auction clearance rate in Sydney remained at a very upbeat 79.4 per cent, while Melbourne dipped …

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  • Photo of Staging guide to help sellers boost prices

    Staging guide to help sellers boost prices

    Real estate's lifestyle brand Better Homes and Gardens Real Estate LLC has launched its exclusive Staging Inspiration Guide for its sales professionals complete with tips and suggestions for every room in the home. The 14-page resource, featuring products from the Better Homes & Gardens product collection, today at the brand's annual Owner's Retreat conference in Aspen,…

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  • Photo of Weekly Auction Wrap: Sydney’s busiest week of the year

    Weekly Auction Wrap: Sydney’s busiest week of the year

    In a weekend where Victorians were busy watching the AFL Grand Final, Sydney recorded its busiest Saturday of the year for auctions. Sydney recorded a preliminary clearance rate of 78 per cent from 939 auctions, according to the latest CoreLogic data, which was up from 608 this time last year. With attention elsewhere in Melbourne, …

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  • Photo of Renovation activity keeps pace despite headwinds

    Renovation activity keeps pace despite headwinds

    Renovation activity remained strong in 2018 and is destined for robust growth in 2019, according to the annual Houzz & Home Australia survey. Taking into account the responses of more than 8,800 people, the survey found kitchens were the most popular room to renovate, with 26 per cent of respondents keen to spruce up their …

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  • Photo of Weekly Auction Wrap: Clearance rate strong amidst a surge in listings

    Weekly Auction Wrap: Clearance rate strong amidst a surge in listings

    It has been another strong weekend for auctions across the country as the national clearance rate once again finished above the 70 per cent mark. With the weather heating up across the country, so too were the number of listings, which jumped nearly 20 per cent. Sydney recorded a preliminary clearance rate of 76.6 per …

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  • Photo of 29 ideas for real estate agents to build a database and win more listings

    29 ideas for real estate agents to build a database and win more listings

    Ask most real estate agents what their most common pain point is and they’ll likely give you the same answer. They want to spend more time interacting with clients and closing deals, and less time doing all the tedious administration that comes with real estate. While the legal complexities of real estate demand that some…

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  • Photo of People Power

    People Power

    On the surface, the link between producing commercial quantities of soup and selling houses is extremely tenuous. Dig a little deeper and you may find the connection not so far fetched. Former Campbell’s Soup CEO Doug Conant was renowned for saying “to win in the marketplace, you must first win in the workplace”. It’s an …

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  • Photo of Weekly Auction Wrap: Has the clearance rate topped out?

    Weekly Auction Wrap: Has the clearance rate topped out?

    While it was another strong weekend across the country for auctions, we’ve had the first downtick in a number of weeks, which could signal that the surge in the clearance rate is starting to ease. Over the weekend, the latest Corelogic data has shown 75.7 per cent of homes sold at auction across the country, …

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  • Photo of Weekly Auction Wrap: Are the boom times back?

    Weekly Auction Wrap: Are the boom times back?

    It’s been another strong weekend for auctions across the country as the clearance rate remains at boom-time highs. Sydney had a preliminary auction clearance rate of 78.9 per cent while Melbourne was also strong at 76.1 per cent. These are the same types of numbers that we were seeing in the recent housing boom in …

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