Selling and Marketing Property

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  • Using data to guarantee rent: LongView Real Estate

    In Australia the traditional real estate model is changing with agencies employing in-house photographers, videographers, database experts, marketing and creative specialists. In November last year, LongView burst onto the scene in Melbourne, providing a data-driven agency focused on property investors. Co-founder Evan Thornley is a former co-founder, chair and CEO of LookSmart, a pioneer of…

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  • The changing roles of real estate

    ONCE UPON A TIME, a real estate agency comprised a principal, sales agents and a handful of support staff. Now, with big data and technology coming to the fore, the traditional real estate roles are changing with the times. Ahead of the Business of Real Estate Conference, Kylie Dulhunty looks at US game changer Compass and the roles they see…

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  • Auctions this week: Using Market Momentum

    Even though the weather still says winter, auction markets are warming up right around Australia - the only problem is a lack of stock. This week our auctioneers are hinting this might actually be a good thing for potential sellers. Queensland: Closing the gap Two-time Australasian Auctioneer Of The Year winner Justin Nickerson of Apollo Auctions…

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  • The Great Equaliser: Caroline Bolderston

    Have you ever watched The Amazing Race? Being a competitive person by nature, I love the concept of teams of two, racing around the world to be the first to the finish line. Not to mention they take home USD$1 million. One thing I realised from watching the reality show was the strategy involved in…

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  • Auctions this week: Buyers are back

    According to CoreLogic, the first week of July 2019 saw a combined capital clearance rate above 60 per cent for the fourth consecutive week. With the Federal Election now an almost distant memory, Elite Agent spoke to some of Australia and NZ’s top auctioneers to see if buyers are really back, and what the lead-up…

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  • Always be educating: Mark McLeod

    Stock management and vendor education are, for many, among the most challenging tasks as a real estate agent. Following one of the deepest and longest sustained growth periods, many agents haven’t developed the skills or understanding needed in this section of the real estate process. This area can be difficult, daunting and, in many cases…

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  • The Wow Factor: How to market prestige property

    Ballerinas dancing inside bubbles, weeping cherry trees, launch parties worth hundreds of thousands of dollars and curated dinners are among big-ticket ways prestige homes are marketed across the country. Forget quick photo shoots, 2D floor plans and a snappy artist’s sketch; prestige property marketing has reached epic proportions as developers and real estate agents seek…

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  • How to get a more successful auction outcome: Andy Reid

    Did you know there are 7.53 billion people on this planet? Based on that, it’s safe to say there is no magic formula for auction success. We are dealing with a lot of different people who all have different maps or views of the world. However, if you tune into your consumers and pay attention…

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  • Insta TAKEOVER – AREC 2019 Day 1

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  • #WeareRealEstate AREC 2019: Kurtis Pirotta

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  • AREC 2019 Day 1 Wrap Video

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  • Hammer home your brand with a great game-day strategy

    Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you…

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  • Sponsored content versus editorial coverage

    The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be…

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  • First service: Mark McLeod

    I often wonder why professional tennis players don’t get the first serve in more often. Maybe the fact they have a second chance has something to do with it. Or, as I recently saw on social media, why don’t the cars in The Fast and the Furious stop for fuel? These are amusing observations. One…

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