Brad Henderson launches new Adelaide agency with a marketing twist

Sales agent and auctioneer Brad Henderson has opened new boutique agency BHEN & CO Real Estate, in Adelaide.

Currently staffed with a team of five, BHEN & CO offers a full range of services including sales, rental management, market value appraisals, development advice, and buyer assistance.

When making the decision to go it alone, Mr Henderson admitted he held some fears but felt that the time was right.

“Having been in the industry for five years, I felt confident in my knowledge towards what an agency currently offers its clients and I had developed ideas as to what more an agency should offer,” he said.

“I’m excited now to be able to release those concepts into our market place with BHEN & CO.”

Along with a new agency also comes a new twist on branding with regards to the company’s website.

Not only does the agency’s official online presence have no listings, their team head-shots are all portraits of dogs.

Mr Henderson said the unique branding was a strategic move at a time when buyers are already searching the main portals daily, many times over.

“Why compete with that? Instead of investing precious start-up capital towards a listings website for ourselves, we decided to allocate that spend towards agency awareness, marketing to support our growth.

“Our website is directed towards the home owner whom is researching their next agency of choice to represent their property.”

Regarding the dog portraits, Mr Henderson called it a point of difference.

“We selected them as the best representation of the team’s personas. I think it shows we’re willing to have a little fun along the way.”

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