Elite Agent
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Mastering the art of booking more appointments
In real estate, everything starts with a simple formula: book appointments, get contracts signed, and repeat. Yet, as 2025 unfolds, many agents are struggling to do just that. Whether they’re new to the industry or seasoned professionals aiming to scale their business, the challenge remains the same: how do you consistently generate enough appointments to hit your goals?
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Is your rent roll making you money – or costing you thousands?
For many real estate business owners, a rent roll represents stability; an asset that provides consistent cash flow and adds significant goodwill value to the agency. But beneath the surface of a seemingly well-managed portfolio, hidden risks may be quietly eroding that value.
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Why 2025 could be a risky year for investment properties
EBM RentCover Managing Director Sharon Fox-Slater looks at some of the key emerging and ongoing risks facing investment properties in 2025 and explains why specialist insurance is the best way to protect your landlord clients and their assets.
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How bad styling mistakes can make or break a sale
When it comes to selling a home, first impressions matter. Buyers begin forming opinions within seconds of stepping through the front door, often making subconscious judgments before they’ve even toured the entire property. From the moment they pull up outside, everything - from the condition of the front yard to the scent in the entryway - plays a role in…
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The Super Bowl Effect: how the biggest sporting event impacts business, real estate and the economy
Avi Khan: "As a kid, I dreamt of going to the Super Bowl for the love of the game. From watching the Dallas Cowboys dynasty to playing Madden NFL - NFL became something you fell in love with."
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Caroline Bolderston: Managing vendor expectations
The recent boom in the market has been a blessing and a curse. Buyer demand was literally ‘off the charts’, and meeting vendors' expectations on price was fairly easy.
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How failure can lead to success in real estate: Leanne Pilkington
REIA President Leanne Pilkington shares why failure is a crucial step toward success and how industry professionals can turn setbacks into growth opportunities.
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Welcome to the new era of content marketing where there are big opportunities for small agencies
Content marketing has officially evolved, bringing exciting opportunities - especially for small agencies and those building a property management personal brand.
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Digital is part of an older story
Mark Carter, an international keynote speaker, TEDx presenter, and author with over 28 years of expertise in leadership, culture, and innovation, explores how AI is reshaping real estate. While technology enhances efficiency, he argues that true sales success still hinges on human connection, emotional intelligence, and the art of personalisation.
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Michelle Rigg: empowering women and redefining property management leadership
Find out how Michelle Rigg is redefining property management by empowering women, championing flexibility, and breaking traditional industry norms.
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Where real estate agents will find growth (and challenges) in 2025
Australia’s property market in 2025 is poised for substantial changes, and real estate agents need to be prepared for shifting trends and opportunities.
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What’s your plan for 2025?
The year is already in full swing and it’s been a fast start for me in 2025! We started back on January 6 with the resumption of our inaugural Prospecting Boot Camp program.
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How to have frank conversations
The new year market is subdued. Prices in some parts are easing. Buyers are interested but cautious and sticking to their guns. Some vendors are unwilling to budge on price and many campaigns are becoming stalemates. Agents must be clear with vendors about price expectations, but what’s the best way to do this?
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Why AI succeeds where previous real estate ‘Disruptors’ failed
AI isn't here to replace you - it's here to handle the admin work while you focus on what computers can't do: building relationships and closing deals. Here's why this tech revolution is different.
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The 5 biggest property trends set to shape 2025
The Australian property market is set for another year of change, with economic policy, cultural shifts, and evolving buyer behaviour shaping the landscape. REINSW President and BresicWhitney CEO, Thomas McGlynn, predicts the five trends that will shape our industry in 2025.
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Ben Chick celebrates 10 years with Explore Property
When Ben Chick opened the doors to Explore Property in January 2015, Mackay was reeling from a mining downturn, and the economy was at its lowest point. Despite the odds, Ben saw an opportunity to build something meaningful. Ten years later, Explore Property has grown from a small team of four to a thriving business of 30, establishing itself as…
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Self-awareness for real estate success
In real estate, success isn’t just about market knowledge or negotiation skills. It’s also about understanding yourself.
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Sam Hatzistamatis: where analytics meets people in property management
Success in property management comes down to two critical elements - understanding the numbers and managing people.
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The 10 skills every new (and old) commercial real estate agent needs
Entering commercial real estate as a new agent can be both exciting and challenging.
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Why real estate agents are prime targets for cyberattacks – and how to protect yourself
The most recent cyberthreat report from the Australian Signals Directorate (ASD) found that a cyber incident will cost a small business approximately $49,600. This is an 8% increase on the previous year.
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How generations negotiate: Boomers to Gen Z in the property market
From Baby Boomers planning their retirement to Gen Z first-time buyers, generational differences shape the way people negotiate and engage with the property market.
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The Setback Cycle: turning challenges into real estate success
Every real estate agent knows that setbacks are part of the job. Deals fall through, markets shift, clients change their minds. But what if those challenges weren’t just obstacles? What if they were opportunities for reinvention?
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Portable Bond Scheme proposed to relieve renters’ financial strain
The McKell Institute is calling on the federal government to adopt a National Portable Bond Scheme, a policy designed to ease the financial pressures faced by renters and provide a pathway to greater financial security.
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How to respond when a landlord insurance claim is denied
Breaking the news to your landlord client that their insurance claim has been denied is not a prospect any agent relishes.
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Hemsworth neighbours list Byron Bay hinterland estate for $10 million
Tom and Emma Lane, renowned for their luxury property developments are bidding farewell to their Byron Bay hinterland estate.
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Are you getting ROI from your tech stack?
Stop adding more tech tools - it's time to make the ones you have actually talk to each other. MRI Software’s Mark Cohen explains why connected systems are the key to catching opportunities before they slip away.
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Emotional drivers in real estate: a deep dive into motivation and decision-making
Success in real estate goes beyond understanding property listings and market trends.
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Young gun leads the charge: Riley Neaton’s journey to regional real estate success
At just 28 years old, Riley Neaton, principal of Ray White Rockhampton and Yeppoon, has cemented his place as a top performer in the Ray White network.
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How auctions transformed Josh Tesolin’s real estate game
Josh Tesolin, one of Australia’s highest-volume agent and an REA top-ranked performer in NSW, has redefined his approach to real estate by embracing an auction-only sales model.
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How I Sold It: $4 million Lakewood caravan park deal sealed with digital reach
Nathan Owen and David Geary know the right buyer for a property can come from anywhere, but even they were surprised when a caravan park in Lakewood, NSW, attracted attention on the other side of the country.
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From Cluttered to Clear: How Matterport’s Latest Tools Transform Property Presentations
This is part one of a four-part series examining Matterport's latest releases and their impact on property marketing. Throughout this series, we'll explore how these tools are changing the way agents present and market properties. In Part 1, Elite Agent Editor Samantha McLean speaks exclusively with Steven Kounnas, Co-Founder and COO at Captur3d (one of Matterport's Australian Platform Partners), to…
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Mastering the art of cold calling
For real estate agents, the first 10 seconds of a cold call can determine success or failure.
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Why we need to stop reacting to market sentiments
Andy Reid: "As an industry, we are way too reactive in our actions, and way too dependent on the news to write our professional story for us."
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Underpayment laws you need to know about for 2025
New rules mean underpaying employees – whether it’s forgetting overtime, missing penalty rates, or skipping super – could land employers in serious hot water.
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The changing face of real estate influence: Behind the lists
Looking back through our Industry Influencer lists since 2017, one thing stands out – what we value as leadership in the real estate industry has changed fundamentally. Now that we’ve been able to quickly analyse data (thanks to generative AI) from these lists over a long period of time, it’s worth pulling some threads together and creating a story. First,…
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