Elite Agent
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Tim Grover: “You are in the business of rejection … embrace it”
If you can't handle rejection - you're in the wrong job. Tim Grover, the high-performance strategist who coached Michael Jordan and Kobe Bryant, is not interested in feelings, he is interested in winning. In a no holds-barred presentation at AREC, Tim breaks down why most people will never reach the top - and how to think differently if you want…
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No shortcut through fear: A big wave surfer’s lesson for real estate agents
Mark Mathews shares how fear management in big wave surfing parallels real estate success, emphasising that experience is key to overcoming fear. He advocates for gratitude practices, like sending appreciation texts, to build resilience and strengthen connections in the face of rejection and market pressures.
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The Real Estate Agent Who Went Through Five Assistants in One Year
Adrian Oddi, a successful real estate agent, faced burnout and health issues after years of high sales. Following a cancer diagnosis, he redefined success by prioritizing health, family, and personal happiness over work, advocating for a balanced approach to life and career in real estate.
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Oliver Lavers: The $906 Coffee and Other Expensive Mistakes
Intro: Thirteen years ago, Oliver Lavers was earning just $40K a year, borrowing money to get around, and ready to walk away from real estate. Today, he brings in $5 million in annual commissions. The turning point? A breakdown that forced him to get crystal clear on his “why” - and commit like never before.
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Instagram Queen: The Real Estate Agent Who Built an $800 Million Empire One Post at a Time
Lana Samuels transformed her Instagram into a powerful marketing tool, generating over $800 million in sales. By treating social media as a business platform, she sold a $7.1 million property off-market through a single post, emphasizing the importance of online presence and storytelling in real estate.
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33 Top Tips from AREC 2025 Day 1
From Will Guidara's hospitality magic to surfing champion Mark Mathews' lessons on commitment, AREC 2025 delivered game-changing insights for agents ready to rise above the noise. These 33 distilled strategies cut through the fluff—covering everything from negotiating fearlessly and protecting your energy to turning social media into a profit engine. Whether you're battling market uncertainty or building unshakeable client relationships,…
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Kamala Harris: The Vice-President who ate ‘No’ for breakfast tells real estate agents how to win
The 49th Vice President shared hard-won lessons from staring down Wall Street's biggest players, offering real estate professionals a blueprint for turning rejection into negotiation gold through preparation and genuine empathy.
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The traits separating elite from average agents
Top real estate agents succeed through clarity of vision, a strong professional identity, and disciplined resilience, emphasizing self-belief and daily improvement over technical skills alone. Walker's approach encourages agents to focus on internal growth to enhance their professional relationships and success.
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Entrepreneur’s rejection formula for real estate success
Steven Bartlett, entrepreneur and host of The Diary of a CEO podcast, has revealed how the failure of his first business laid the groundwork for everything that followed. Speaking at AREC, the Social Chain founder told agents that learning to listen to customers—and reframing rejection as part of the process—was what changed the game.
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What a $2 hot dog can teach real estate agents about unforgettable service
At AREC, restaurateur and hospitality expert Will Guidara shared how a $2 street hot dog—served at a Michelin-starred restaurant—became the most talked-about moment of his career. His message to real estate agents was clear: success doesn’t come from following the script, but from delivering moments so thoughtful they become unforgettable.
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Execution over ego: Josh Phegan’s blueprint for thriving when every day brings something new
Josh Phegan opened his AREC keynote with a blunt assessment of why some agents are struggling ... and it’s not the market.
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Property agents told to stop being “good” if they want to succeed
Real estate agents must evolve beyond being merely "good" to achieve success, as mediocrity leads to poor results. Motivational speaker Robin Banks emphasises that success is 80% psychology and advocates for mental training to enhance performance.
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Could ChatGPT Hijack Your Next Deal?
What happens when your clients (or their parents) second-guess every recommendation you make with ChatGPT? This telling comment from a Reddit post reveals what can happen when buyers and sellers start trusting ChatGPT more than their agents. In this episode, Samantha McLean shares four proven ways to keep your deals safe from “AI hijacking” — and even turn the trend into…
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A career in real estate “isn’t for the faint-hearted”
Everyone wants the glamour of million-dollar listings and big commissions, but few understand what it really takes to last in real estate. Seasoned agent Travis Gill pulls back the curtain on what separates the career professionals from the ones who burn out, and why playing the long game is the only way to truly win.
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Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote here's how to incorporate some into your overall posting schedule.
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The boutique brand that just hit $1Billion in sales
Stefanie Dobro has built one of Western Australia’s most successful boutique agencies, hitting $1 billion in sales in just five years- without the usual fanfare. As founder of White House Property Partners, she has taken a values-first approach to leadership, challenging industry norms around ego, expansion, and what success looks like.
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Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s immersive listing tech to the rise of “vision board” renovation tools and chatbot search, the landscape is shifting fast. Whether you’re experimenting with virtual staging or preparing for new compliance rules, this week’s developments signal a clear message: It’s time for less…
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How to call in the advertising greats
Don Draper’s secret tricks for writing irresistible hooks.
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Why real estate needs the real you
In an industry fuelled by listings, sales targets, and fast-moving markets, it’s easy to assume the best leaders are the ones with the biggest numbers. But Heather Edwards asks: What if the real superpower in real estate isn’t hustle — it’s humanity?
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Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd Google review — we’re talking real, authentic feedback that captures how you work, what you’re like to deal with, and why people keep coming back to you. But keeping track of kind words across Instagram, DMs, and Google reviews can be a…
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The real reason you win (or lose) a listing
When it comes to winning listings, BresicWhitney CEO Thomas McGlynn doesn’t believe in winging it. The listing presentation doesn’t start when you walk through the front door — it starts well before that. In this no-fluff breakdown, Thomas shares why preparation, asking the right questions, and following up with intent are what truly set standout agents apart.
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Why asking the right questions beats making the perfect pitch
It’s easy to assume that success in sales comes down to a polished pitch or a well-timed close. But the agents who consistently win listings and build trust aren’t necessarily the best talkers, they’re the best listeners. By asking thoughtful, open-ended questions, you shift the focus from selling to understanding.
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Rewriting “I Am”: How mindset shapes real estate success from the inside out
In real estate, success is often attributed to market knowledge, negotiation skills, and sheer determination. But after more than a decade coaching top agents, one truth has become clear: the most consistent performers don’t just master sales strategies - they master themselves.
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Some of the biggest names in real estate join forces with View Media Group
View Media Group is shaking up the vendor marketing space, signing a wave of premium agencies to its fast-growing view.resi platform.
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“I’m paving my own path”: Harry M. Miller’s grandson on legacy, lessons, and loving the real estate game
Dougal Miller-Sneddon may carry one of Australia’s most recognisable surnames, but he’s not trading on legacy. At just 26, the he is forging his own path in high-end real estate, driven by hard work, sharp instincts, and the values passed down from his grandfather, the late Harry M. Miller.
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The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has spent hundreds of hours testing AI tools and prompts so you don't have to.
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Styling for downsizers: how to appeal to the empty nester market
Empty nesters are becoming an ever-increasing portion of the market, and Justine Wilson explains how you can appeal to them with better styling.
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Motivating Agents: Rewards That Work with Dion Besser
TL;DR: Today we’re releasing a new episode of our Thought Leaders podcast that unpacks the practical side of growing a values-led agency. Dion Besser explains how he stabilised a team that tripled overnight, balanced culture with accountability, and kept clients loyal through volatile markets. Listen on YouTube, Apple Podcasts or Spotify—and sign up to get it in your inbox each…
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Emergency repairs – convincing landlords to act
Property managers caught between tenant demands and landlord hesitation face a critical challenge with emergency repairs. Beyond legal obligations, these urgent fixes can determine whether a landlord's insurance claim is honored or denied, potentially exposing them to significant financial and legal consequences.
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Why building talent beats searching for unicorns
Some agents just have ‘it’ — or so the story goes. But what if 'it' isn’t something you're born with, but something that can be developed? According to Laing+Simmons Head of People & Growth Jacqui Barnes, spotting potential is only the beginning. Real leadership starts when you turn raw talent into consistent performance. With the right coaching, culture, and intent,…
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Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're looking to level up team training or create clearer communication for clients, it’s time to go from static to cinematic. With tools like ChatGPT and Synthesia (or a little DIY video flair), you can transform your everyday checklists—like open home prep—into short,…
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Mother’s Day tribute
This Mother's Day, five mother-child duos across the Ray White real estate network reveal how family values shape business success. From financial necessity to shared resilience, these partnerships demonstrate how lessons in tenacity and integrity transfer from parent to child while building thriving careers in property.
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Gary Vee’s top AI & marketing tips for real estate agents
Gary Vaynerchuk, has been a great source of marketing inspiration to me over the years, from reading The Thankyou Economy when it first came out, through blazing trails in speaking and social media - and even for his love of wine.
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Real estate’s quiet reset: bringing humanity back into the conversation
Tech might be faster, but it’s not always better. Barry Plant's Spiro Drossos says the industry’s obsession with automation is costing agents something vital: real connection. From shifting vendor expectations to team morale and post-sale loyalty, he explains how bringing back the basics — genuine conversations, face-to-face care, and clear, simple language — is more important that ever.
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