FEATURE INTERVIEWS
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Using Instagram to land sellers and buyers
While many agents stick to their phones, websites and the occasional Facebook post, Dusty Baker is taking on a whole new market with Instagram. After speaking on stage about this at Inman Connect San Francisco, Samantha McLean spoke to Dusty to find out how his Instagram account, which has over 10,500 followers, is bringing him leads and referrals, and even a million…
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Michael Clarke & Cherie Humel-Clarke: It Takes Two
MICHAEL CLARKE AND Cherie Humel-Clarke own the boutique agency Clarke & Humel Property in Manly, NSW. Working in a franchise office for several years before starting their own business from scratch, together they have sold more than $1 billion dollars’ worth of real estate. With Michael’s strength his sales expertise and Cherie’s architectural qualifications and local knowledge, they have proven…
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Face to Face, One to One
IN AN EXCLUSIVE INTERVIEW for Elite Agent Magazine, CEO of Century 21 Australia Charles Tarbey spoke with Samantha McLean about marketing, communication and what it takes to have a successful real estate career with future-proofed longevity. The biggest changes in our industry in the last few years have really been in delivery. Delivery of our product, and delivery of our…
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John McGrath Think Bigger (Part Two)
IN PART TWO OF OUR EXCLUSIVE interview, John talks about the success of the McGrath business in the last 12 months. He takes a stand on community, culture, property marketing and where agents should be focusing their energy for the next year. McGrath as a business has had a very strong 2014, with a strong focus on culture. Can you…
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The Agent Equity Model
Domain has gained significant ground on its competition in the last 12 months with a 65 per cent year-on-year increase in audience. So I am very keen to learn more about how they are raising the bar against strong competition. One of their strategies is allowing agents participation, or equity, rewarding them for advertising based on value and volume. Desire…
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Think Bigger
REAL ESTATE INDUSTRY COACH, mentor, thought leader, CEO and now star of the TV series Shark Tank, John McGrath spoke frankly and exclusively to Elite Agent about why today’s agents need be “straight-talkers”, how he feels about current developments with portals and property marketing, agent ethics, integrity, and community. In Part One of our two-part interview, John discusses how agents…
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Keeping It Real
THE FIRST SENTENCE OF HER bio reads, “Yes, you found her. The no-BS Realtor. And yes, she sells a house every 1.3 days”. Leigh Brown from RE/MAX in Concord, North Carolina is not only a successful practising Realtor but also one of the most in-demand speaker/coaches in the US right now for her no-nonsense, ‘tells it like it is’ approach.…
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Glenn McGrath: Line and Length
Many parallels have been drawn between the world of elite athletes and successful business people, centred around the themes of consistency, visualisation, mindset and peak performance.
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How to Make Google Work for You
BEN BRADSHAW, CEO of SponsoredLinX, is a talented sales and business professional and one of Australia’s most respected authorities when it comes to the finer points of online marketing. He is well versed in the areas of Google AdWords, SEO marketing and traffic generation: all important if your goal is to generate leads online. Interview by Samantha McLean. Let’s get…
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Harnessing the Unconscious with Dr Fred Grosse
“My basic premise is to teach business people how to achieve everything that’s important to them before they die.” Dr Fred Grosse. Dr Fred Grosse is many things to many people. He is an ordained Rabbi, a psychotherapist, a reputed business coach and a practitioner of Gestalt therapy. He is a popular speaker and a veteran of many ARECs past…
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Our Exclusive chat with Chris Heller
Chris Heller achieved his real estate license in 1983 when he was 20 years old, and started selling properties in 1989. That’s more than 3,100 houses in the last 27 years. Chris arrives in Australian in less than two weeks a keynote presenter for two sessions at the Ideas Exchange in both Sydney and Melbourne. Still known as ‘Heller the…
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Between a Rock and a Hard Place
When Aron hiked into a remote area of Utah’s canyon country, he was an experienced outdoorsman out for a walk in the park. Seven miles into the canyon that day, Aron accidentally dislodged a boulder that crushed and pinned his right hand. After six days of entrapment alone, he freed himself with a cheap multi-tool knife and hiked to a…
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Bob Wolff – Billion Dollar Agent
At the end of 2011, Bob Wolff had achieved the milestone of selling more than 1 billion dollars in property over a career spanning nearly 37 years. His advice to all agents who would like to achieve the same thing? Look after the people, and the money will follow. Story by Samantha McLean. The Harcourts Conference is about to start…
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The Next Five Years: Sherry Chris, Better Homes and Gardens Real Estate
The Better Homes and Gardens Real Estate® franchise is widely recognised for its ability to innovate. They have, under the leadership of Sherry Chris, taken this one step further to look at what the next generation of real estate brokerages might look, sound, feel, and operate like in the future. It’s called the “Beta Brokerage” project. Story by Samantha McLean.…
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‘Like This Brand’ Altitude Real Estate
Personally, I have admired Altitude Real Estate’s fan business page on Facebook. Over the past year, I have been informed, I have been entertained, and I have been kept up to speed with happenings in and around the office in Subiaco. Having followed the brand for a while, I was delighted when Paul Tonich agreed to an interview, given he…
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Jimmy Mackin: Converting Facebook Fans into Genuine Leads
If you would like to find out more about how to generate real revenue on Facebook, read on. Jimmy Mackin is no ordinary 26 year old. Based in Boston, he has thousands of followers in the Real Estate Industry in the United States and worldwide as a result of his passion to share his deep knowledge of the digital marketing…
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Who is Tech Savvy Agent? Part 2
Continuing on from the popular article last issue, “Who is Tech Savvy Agent?”, in Part Two, Chris Smith highlights the difference between the technology “essentials” for Real Estate Agents and the “shiny objects”. There are a lot of types of technologies and tools available to Realtors these days, including Facebook, Twitter, blogs, CRM technologies and more. Plus there are lots…
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Who is Tech Savvy Agent?
Chris Smith has a passion for technology, social media and all things Apple; and a mission to help Real Estate Agents become more “at home” with some of the tools available to them. The result so far has been a significant Social Media following on Twitter and Facebook, a widely read blog, and he is now a highly sought after…
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The Very Best Laid Plans: Inside the minds of successful project marketers
Buying property “off the plan” was traditionally once the domain of serious property investors. Nowadays, it has become a popular option for first homebuyers, largely due to the range of stamp-duty, building and other incentives available. If the thought of dealing with only one vendor to sell hundreds of properties sounds appealing, then you too may wish to consider a…
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