Other videos in this series
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
Traditional SEO was straightforward in principle: be the best answer on a single page. “Who’s the best agent in Broadbeach Waters?” One page. One winner.
Building record for Art Deco apartment as first-home buyers flood Potts Point market
Imran Hamidi has set a building record at Earl Court in Potts Point, selling a one-bedroom Art Deco apartment for $580,000 after attracting 115 buyers
Ocean views trump renovation concerns as three-bedroom home sells at auction
Alex Phillips of McGrath Coolangatta/Tweed Heads sold 34 Laura Street, Banora Point for $1,170,000 by identifying two buyer groups — those fixated on renovation costs
Ronan Keating forks out $6.3m for super-exclusive Tamarama home
The Voice judge and wife Storm secured the rainforest property with only pedestrian access.
AI is not the strategy – people are
How forward-thinking agencies will strengthen trust, elevate capability and build enduring brands by investing in both their people and the technology that supports them.
Brisbane tops commercial yields as most markets see declines
Commercial property yields dip nationally; Brisbane offers strongest returns while Adelaide sees sharpest declines.
Neil Valentine: Building a business around helping people first
Mr Valentine operates VEANDN Buyers, a Victoria-based buyers agency that helps both owner-occupiers and investors find the right properties across Australia. His journey into real
Neil Valentine: Building a business around helping people first
Neil Valentine has built his buyer’s agency business on a simple philosophy – put people first, and success will follow naturally.
Brisbane’s real estate industry unites for women’s homelessness crisis at inaugural Pink Tie Gala
Brisbane’s real estate industry launches the Pink Tie Gala to support women experiencing homelessness, raising vital funds for The Lady Musgrave Trust.
Ray White Dandenong forms new partnership, relocates to purpose-built office
Director Ben Jusufi brings former assistant Mo Zeitouneh into the business as partner after seven years of mentorship.
Rare Torrens-titled homette attracts $900k buyer willing to waive cooling-off rights
Scott Rowe has sold a two-bedroom homette at 31B Koongarra Avenue in Magill for $900,000 in seven days — $100,000 above initial pricing expectations despite
Brunswick bungalow nets $140,000 premium with expression of interest strategy
Sahil Bhasin has secured $1,540,000 for a four-bedroom Brunswick house through expression of interest — $140,000 above what the property would have achieved at auction.
Homeownership intentions slip as more Aussies hit pause on buying
New survey data shows homeownership intentions falling across all age groups, with nearly half of aspiring buyers held back by financial constraints.
Estate sale strategy: why this agent kept the old carpet and artwork
Imran Hamidi sold an unrenovated two-bedroom Potts Point apartment for $1.77 million at auction after a transparent campaign that attracted 127 prospective buyers and eight
Database strategy delivers $1.025m off-market sale in four days for Woodville West house
Jeremy Marrollo from Place129 sold a three-bedroom house at 4 Beryl Street, Woodville West for $1,025,000 off-market in just four days, leveraging his buyer database
Young family bids from Japan to secure Kew Edwardian home after comprehensive estate preparation
Simone Chin has secured an undisclosed result for a four-bedroom Edwardian house in Kew after a 21-day campaign that saw a young family bid successfully
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
You sell a house. You put together a flyer “Just Sold” in big letters, your photo, maybe the price. You print 200 copies. Then you
Single open inspection delivers seven-day sale in Grovedale
Michael MacFarlane has sold a three-bedroom house at 46 Greenville Drive, Grovedale for $756,500 in just seven days, with a single open inspection drawing 12
Hannah Gill launches Podium Property Management to help PMs build their own business
Podium Property Management launches with a model designed to let experienced PMs build ownership in their portfolios as they grow.
Cohen Handler adds three buyer’s agents in Melbourne expansion
The appointments mark the national buyer’s agency’s largest Victorian headcount since entering the Melbourne market.
Auctions vs private treaty: choosing the right method, not the familiar one
Discover when each sales method works best, and why great agents prioritise alignment over preference.
Knight Frank reshapes Victorian asset management leadership with key hire
Eileen Corrigan returns to lead the team, while two internal promotions round out the new structure.
Blackstone’s Australian property chief steps down after a decade of deals
Chris Tynan oversaw a tenfold increase in real estate assets to $50 billion, including the record $24 billion AirTrunk acquisition.
Buyer’s six-year memory drives $2.75m Canungra acreage sale
Jake Albertson has sold a four-bedroom luxury acreage property at 969 Lamington National Park Road in Canungra, Queensland, for $2.75 million via private treaty after
TRANSCRIPT
I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers.
A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether the buyers are there with the intention to come along on Saturday to bid.
Whether it sits in their price range, whether they’ve organised a deposit and whether they’re clear on their understanding of how the actual auction is going to work, and what’s going to put them in the best position to actually buy their dream home.