Buyers are harder to engage and convert, sellers need more transparency and evidence before they’re willing to adjust their price expectations, and agents are under increasing pressure to demonstrate their value and deliver results.
For Chairman’s Elite agent Jess Nguyen, navigating these challenges inside her own business highlighted an opportunity – to rethink the way agents connect their buyers, sellers and teams throughout the sales journey.
“In this market, communication and buyer management matter more than ever,” Jess says. “It’s about holding buyer’s attention, giving sellers greater visibility and making sure our teams have the tools to move quickly.”
That thinking led Jess to create TrackMyPlace. Buyers receive a personalised, agent-branded platform showcasing an agent’s entire portfolio – including Coming Soon properties – with real-time alerts for new listings, price adjustments and campaign updates.
Sellers receive their own sales portal, giving them transparency over agent’s activities and work happening behind the scenes throughout their campaign.
“We want to move away from sellers constantly asking, ‘Any updates?'” Jess says.
“When they have clear visibility, and see all the backend work their agent is doing, conversations around strategy and meeting the market become very different.”
Behind it all, smart workflows and automations keep the team aligned and the campaign moving, managing communications, tasks, documents and milestones while reducing administration.
That’s when respected industry leader Avi Khan saw the platform in action.
“I’ve seen a lot of proptech come through this industry, but what Jess had built genuinely stood out,” Avi says. “It wasn’t another CRM or another task manager. It was solving the mismatch of communication from the perspective of the agent, the seller and the buyer at the same time.
“My first thought was simple. Every agent should have access to this, especially in such a challenging market.”
Partnering with Avi, Jess expanded TrackMyPlace into a plug-and-play solution for solo agents, teams and entire agencies that works alongside the systems they already use – no changing CRMs, rebuilding databases or overhauling the business.
“If I can capture and retain more buyers, give my sellers greater clarity and help my team operate more efficiently at the same time – suddenly we’re far better equipped to succeed in any market,” Jess says.
TrackMyPlace has been named a finalist in the 2026 REIQ Awards for Excellence – Industry Innovation Award.
Agents and agencies interested in seeing how TrackMyPlace could give them a competitive advantage in this market can register their interest at www.trackmyplace.com.