Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
AREC 2019 Day 1 Wrap Video
The first day is done and dusted on AREC 2019. After 22 years the conference continues to deliver a great lineup of both Australian and international guests. Here are Editor Samantha McLean's top three takeaways from Day 1
Hammer home your brand with a great game-day strategy
Come auction day the primary goal is to achieve a great result for your vendor, but that doesn’t…
Sponsored content versus editorial coverage
Trish Varker-Miles discusses how to choose the best way to promote your brand.
First service: Mark McLeod
It can be easy to get bogged down in a tightening market, so why do some agents win…
Dominating the buy side: Ben Auchettl
Obtaining that premium price for any property is all about finding buyers and creating competition. Ben Auchettl wears…
Begin with the end in mind: Mark McLeod
In a tough market, instead of looking forward and hoping things fall into place, it can be better…
The hit list
2019 will be another eventful year for the property market, and rather than trying to convince unsure clients,…
The million dollar myth: Caroline Bolderston
It wasn’t that long ago that achieving $500K in sales commission was a big deal. Earning elite status…
How to set a dynamic reserve strategy: Andy Reid
In an unpredictable market, you need to have a pricing or reserve strategy that adapts to market feedback…
How a broker removes the stress from buying and selling a rent roll
2019: The Year of the Buyer Database
New year, new you, new database, says Eddie Cetin. In other words, 2019 offers the chance to make…
Growth in a declining market
Most agents grow their income when the market grows, but what happens when the market goes into decline?…
How to create a winning proposal
Looking for a solution to make your next listing proposal a whole lot easier? Blake Williams shows how…
How to get seller leads to come to you
Around 60 per cent of agent profiles on realestate.com.au are ranked number one in Google, so if someone…
Enhancing employee experience: Sarah Dawson
If employee satisfaction equals customer experience, how long is it since you worked out how your employees feel…
Make your profile stand out in the digital world
Seizing opportunities in a period of great disruption, Stefan Williams explains why campaigntrack went all-in on digital marketing…
Your home on the web: Stefan Williams
With a background in real estate marketing and several years in the business, Stefan Williams from Campaigntrack explains…
Using auctions in your marketplace: Josh Hart
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
Using auctions to build on experience: Karl Secondis
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
National Auction Round Table: The Skills of Great Auctioneers with Justin Nickerson
In this exclusive interview as part of our 2018 National Auction Round Table video series, Steve Carroll talks…
National Auction Round Table Part 7: The Role of Video and Social Media
In Part Seven of our 2018 National Auction Round Table video series, we look at how agents and…
Asking your buyer the right questions: Matthew Scafidi
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
Compass Unveils its new electronic signboards
The sleek sign is customisable, holds all agent info and will automatically send listing info to any smartphone…
The importance of vendor communication: Peter Gourdouros
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
Building a successful auction campaign: Will Hampson
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
National Auction Round Table Part 6: Auction Day
In Part Six of our 2018 National Auction Round Table video series, we look at handling the pressures…
Selling your true worth: Josh Pyatt
High-performance coach Josh Pyatt explains how two simple strategies can help you win every listing without dropping your…
Engaging with your buyers: James Bell
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
National Auction Round Table Part 5: Becoming an Auctioneer
In Part Five of our 2018 National Auction Round Table video series, we look at what makes a…
Auction as a method of negotiation: Gavin Croft
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
Luck is not a strategy for auction day: Tom Panos
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
Working with buyers and sellers: Justin Nickerson
The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents…
National Auction Round Table Part 4: Auction or Private Treaty?
In Part Four of our 2018 National Auction Round Table video series, we look at how to help…
National Auction Round Table Part 3: Crucial Conversations
In this Part three of our video series, our auctioneers discuss the need for crucial conversations between auctioneer,…