Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
Why we can’t see the blinding obvious
Quick decision-making is a given in real estate, but could our thinking be holding us back? Pancho Mehrotra examines why we need to shake up our automatic responses to be better salespeople.
5 tips for real estate agents working with separated couples
If these walls could talk: How videography can tell luxury homes’ stories
They say home is where the heart is, and that's exactly what Goldeneye Media tries to capture in…
How to put together the perfect deal?
Creating the perfect real estate deal where the agent is happy and the vendors are ecstatic is multi-faceted.…
Find your tribe
You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He…
Big versus boutique
The question of whether to run a big real estate agency or a small, niche offering has never…
The social media switch
Social media is the place to go to help build your brand, but is one platform better than…
The most popular keywords to sell a listing
Push past the plateau
Getting to a fork in the road is common in life and in business. But what happens when…
How do top-performing agents convert more leads?
Four tips for building greener homes at a better price
Top 5 real estate podcasts of 2019
This year Samantha McLean sat down with a stellar line up of guests on Elevate – from industry…
The Top 10 real estate features of 2019
Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content,…
Clock’s ticking – And the term days on market is changing
The term ‘days on market’ used to be well defined, but with agents now offering properties to some…
Weekend Auction Wrap: Volumes taper off ahead of Christmas
The Agency predicts steady house price growth in 2020
Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way
Auction results were strong for yet another week, as buyer demand continues to outstrip supply. Across the country,…
10 ways to market your business (tastefully!) at Christmas
Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred…
Here we go again
Weekend Auction Wrap: Positive signs for the market in 2020
It was a huge weekend of auctions across the country with Sydney again leading all comers, as buyers…
Five tips for renovations and flipping over Christmas
'Tis the season to get flipping, according to DG Institute’s Dominique Grubisa, who notes Christmas as well as…
Knight Frank’s top predictions for commercial real estate in 2020 and beyond
The Australian commercial real estate market will see further growth in capital values and strong returns, as the…
Weekend Auction Wrap: Sydney and Melbourne buyers getting aggressive
Weekend Auction Wrap: Sydney’s second busiest weekend of the year
Weekly Auction Wrap: Lower volumes but strong sales
Staging guide to help sellers boost prices
Real estate's lifestyle brand Better Homes and Gardens Real Estate LLC has launched its exclusive Staging Inspiration Guide for…
Weekly Auction Wrap: Sydney’s busiest week of the year
Renovation activity keeps pace despite headwinds
Weekly Auction Wrap: Clearance rate strong amidst a surge in listings
People Power
Barry Plant Manningham has a different take on the term ‘people power’, with the agency focusing on giving…
Weekly Auction Wrap: Has the clearance rate topped out?
Weekly Auction Wrap: Are the boom times back?
How to differentiate in your listing presentations: Alex Ouwens
Spring has sprung and there are a lot of green shoots in the property market. When the competition…
