Selling and Marketing Property

Staging guide to help sellers boost prices

Real estate’s lifestyle brand Better Homes and Gardens Real Estate LLC has launched its exclusive Staging Inspiration Guide for its sales professionals in the US designed to help sellers get more money for their home using exclusive content.

The 14-page resource, featuring products from the Better Homes & Gardens product collection, is filled with with tips and suggestions for every room in the home.

According to a recent survey, 83 percent of buyers’ agents said staging a home made it easier for a buyer to visualise the property as a future home and 22 percent of sellers’ agents reported an increase of between one and five per cent of the dollar value offered by buyers.

Better Homes and Gardens Real Estate President and CEO Sherry Chris, said the guide offered valuable insights and inspiration before, during and after the homebuying and selling process.

“The Staging Inspiration Guide is not only designed to save agents and sellers valuable money and time, it has been created to transform any style of home into a showcase with the goal of maximising sales prices,” she said.

“Only BHGRE can provide this type of valuable content featuring branded furniture and accessories created exclusively with the design philosophies of the Better Homes & Gardens media brand. It’s another industry first by BHGRE and a real competitive advantage for our affiliated agents.”

The survey showed that while 40 per cent of buyers’ agents cited that home staging influenced most buyers’ view of the home, only about one quarter of sellers’ agents use staging to help sell a home, indicating an opportunity for sellers to use staging to stand out from the competition.

The Better Homes and Gardens Real Estate Staging Inspiration Guide includes a variety of suggestions, including concentrating on entry foyers to make a great first impression; showcasing well-trafficked family/living rooms; and tapping into the trend of “outdoor living” with effective use of fire pits, water features and outdoor furniture.

Meredith Corporation Style Director Max Wilker, who created the guide, said the unique approach outlined in this guide embraces the latest design and colour trends and infuses them with design, furniture and home accessory tips to make any property fresh and current.

“Home staging is migrating from a nice-to-have into a form of competitive property marketing advantage,” Mr Wilker said.

“But staging does not have to be expensive. BHGRE agents now have an exclusive tool to bring their brand to life in the design and staging of the property in a way no other agents can.”

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